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Dáil Éireann díospóireacht -
Thursday, 13 Nov 1975

Vol. 285 No. 9

Tourist Traffic Bill, 1975: Second Stage (Resumed).

Question again proposed: "That the Bill be now read a Second Time."

On the last occasion I was summarising the variables which affect tourism. According to the report issued by Bord Fáilte, 1974 was a reasonably good year and tourism is apparently on the upturn. One is glad to learn this. In 1974 many countries suffered a setback from the point of view of tourism. Any forward move is to be welcomed. Tourism is an excellent business from the point of view of the general welfare of the country. More people should interest themselves in tourism as a service. More people should enter the catering end of tourism. We could extend our tourist year at both ends with a little effort. We could extend it to the month of March and lengthen it into the autumn. Happily we have the attractions necessary to win this type of tourist.

We must have regard to the threat to our lakes from pollution of one kind or another. We are not sufficiently aware of the threat of pollution and the havoc it may cause later in our rivers and lakes. We must tackle this problem early rather than late. We should have the necessary ground rules to deal with it. We have not got the ground rules at the moment. At present local authorities are not in a position to deal with this threat. As a member of a local authority I can state that pollution starts on the public streets. The Minister for Local Government should be empowered to take steps to deal with this matter as quickly as possible.

In some instances cases have been brought to court and people have been prosecuted. That is all very well, but are we doing enough to prevent pollution? Bringing people to court is a preventive measure, but are we doing enough otherwise to make every man, woman and child aware of the threat of pollution? If we can earn £129 million or £130 million a year from tourism, given the proper guidelines and supporting legislation we should be able to climb up the ladder and double that figure. To harp back to the discussions the other night, it could be said that we are not all interested in the problem.

It can also be said that we are not interested in presenting food in the way it should be presented. We produce prime meat of all descriptions. We should be one of the foremost countries in Europe in this regard, but we are not. When one goes to another European country and sees the way food is presented, one is struck by the point I am trying to make. It must be borne in mind that some European countries export the best of their foodstuffs and present their second best in a first-class manner. We are presenting first-class food in a second-class manner. The question must be asked: are we really serious about tourism?

Tourism is Bord Fáilte's business. They have done very well in publicising this country in so far as international gatherings and conferences are concerned. Hitherto we did not regard ourselves as a centre for hosting those gatherings. One would hope that with our entry into Europe we could publicise the fact that we can provide first-class accommodation for this type of gathering. This is one way of adding to the total tourist figure. We have had a number of visitors from Europe—of Parliamentarians and so on. This is a good intermix because people notice the assets of a country, whether they be assets of natural beauty or otherwise, and speak about them. We have those assets. We should be taking steps to protect our natural assets and we should be proud of them.

Regrettably the march of progress, the age of affluence, increased industry, better production methods in the farmyard, affect our clean air and pure water and those are the assets of which I speak. I am not speaking in a condemnatory way, but it would be a major disaster if we were to fall prey to pollution.

Last summer was one of the best summers we had in this century. This will have some effect on our fishing activities in the future. Quite a large number of rivers dried up and salmon spawn and other types of fish spawn were killed. Apart from that there are other types of pollution already affecting those elements. I may be harping on this in a rather disjointed way but it is better to do so than not to harp on it at all; to point out some of our natural advantages and the way in which we are encroaching on them.

I am not quite clear whether or not Bord Fáilte have a plan for rezoning the country. I would not be in favour of such a system. However I readily concede that it would have this advantage, that it would bring home to the people living in those zones and elsewhere the steps that should be taken sufficiently early to avoid contamination from any source. If zoning were to accomplish that it might be a good move. On the other hand, the country being so small, I wondered whether we should not have an all-out drive to reduce this threat of pollution. Of course, when some semi-State body, be it Bord Fáilte or any other, starts to introduce measures it is left to that board. Regrettably we are not sufficiently public-spirited to speak about this as a subject and to seek the co-operation of every man, woman and child in the country in walking the same road as the board, in an endeavour to minimise all the elements of pollution. Deputies might say: "We are sick listening to the Deputy talking about pollution" and they might be correct in that respect. But it is a subject in which all of us should be deeply interested. Not merely should we encourage a board like Bord Fáilte to lead the way in eliminating pollution, but we should actively help it in every way rather than merely standing back when we see them talking certain steps to come to grips with this general threat.

I was speaking on some of Bord Fáilte schemes and was referring to the major resorts scheme. If I remember correctly it must be now nearly 15 or 16 years since this scheme was started——

——and it is only in the last five to seven years that we have been making reasonable progress. Admittedly it cost a lot of money and was slow to get off the ground. Now that the board have got the major resorts scheme started we should take it further because it has brought the Shannon to the forefront. It has also brought people to small villages and towns who might otherwise have kept to the coast. It is a mistake to think that all tourists are coastal-minded. There are those tourists who love to see good vegetation, green grass, who appreciate fresh air, lovely lakes and so on and who do not want to go around the coast at all but would prefer to remain inland. We should do all in our power to cater for that type of person, keeping them inland, down the Shannon. The many attractions which the Shannon presents, apart from its natural one, will be brought to the fore as time progresses. The joint effort of Bord Fáilte and the Wildlife Section of the Department of Lands is another trend which should be welcomed not merely by naturalists but by everybody. It will be welcomed by tourists and native alike who visit those reservations or parks and who take children to see the wildlife there and their other attractions. It is a method of teaching children by visual aid how wild life exists in its natural surroundings.

I do not want to cover the ground I covered last Thursday evening on this subject. I wanted merely to highlight some of the points in which I was interested, having read the report of Bord Fáilte. The more people we can attract here the better. It is also far better to be able to sell our food at home than to export it. We can regard those people who visit here as an import and export all in one. That, coupled with the employment which the service is capable of providing for our younger people today—at a time when it is so difficult to place pupils from post-primary schools in employment—makes it regrettable that we do not put before a greater number of our girls the merits of domestic science. Perhaps it is regarded as a hard life but any road in life is difficult especially if one does not know how to make progress on that road. The road through life is much easier if one knows one's way and knows what one will meet on that road. Therefore I would ask the Minister to urge on his colleagues the possibility of upgrading domestic economy as a subject. I understand that diplomas are issued in this subject at present. I think it should lead to a degree because, for example, this year we have thousands of BAs redundant, who cannot be placed having finished their education, and a high proportion of them are girls who would be far better off with a degree in a subject such as domestic science rather than one in the direction of the classics, as it were, or in teaching. I do not want to labour that point. I would like to see more interest in this regard. The Minister still has to introduce his Estimate for Transport and Power, or was it introduced already?

Before the summer recess.

One of the points I would make on transport and power is the quandary of CIE as to the direction in which the company will go. The company is losing money heavily. Since we came to accept the idea of setting up semi-State companies we have also developed the view that a semi-State company should have possibly a social as well as a commercial content. We should be careful not to pile on too many social obligations on our semi-State companies and thus hinder them from fully commercial pursuits. Railway companies all over Europe are losing money, and this being a small country, it stands to reason, from the number of cars we have here and the availability of buses and other transport, that railways here would have a hard time.

The question arises whether CIE will go in the direction of preserving the railways we have and extending them somewhat, or, on the other hand, whether we shall embark on a programme of building roads and motorways, which would be very expensive now since the price of oil has risen, because tarmacadam is oilbased. I am not an expert and have not had time to study this trend, but if one were asked whether one would prefer road to rail development, one would be hard put to say which one would prefer at present. Both road and rail are costly, and there is no possibility of the costs of the rail service falling. I would think that a good mileage of rail at present would need replacement, and certainly quite a large number of our trains would need up-grading. I do not see any scope for reduction in cost there. For a country of our size, the number of cars per head of the population is phenomenal, particularly in the last decade. Would it not be cheaper instead of engaging in an ambitious road-building programme based on each county, to provide a free bus or rail service. When we come to talk about free transport, we have the choice of going in the direction of road or rail. Having regard to the balance of payments and the consumption of oil, it might be cheaper to have fewer cars, but then perhaps we would have less employment. It is a point one could cogitate on for ages.

One could be critical of the fact that railways are losing money, that the road services, particularly on the longer runs, are losing money, and that it is only in the more concentrated areas that the road services earn money. There are a number of variables here. While it might be a mad thing to suggest providing a free service, it might in the long run save money, keep more money in the pockets of the people and keep them from burning oil needlessly.

On the question of energy, I do not know whether we are doing all we could to preserve our store of oil and cut down on its usage. We have had two very good winters. Last winter was a very mild one and this one promises to be somewhat similar. Perhaps we could save energy by paying attention to small things like switching lights off earlier and so on. It might be deemed to be a crumb in our total expenditure but any saving we can make in the consumption of oil would be very useful at present. Those are just a few disjointed remarks on the Minister's Estimate. One could devote a whole speech to energy alone and Bord na Móna, for example.

This Supplementary Estimate has only to do with the tourism end of it.

I thought the Minister's Estimate was before the House. I am sorry.

That was debated before the summer recess.

In case I should break back into tourism again, I shall resume my seat and thank the House for its forbearance.

The improved figures for the tourist industry this year are very encouraging. We have gone reasonably well on the road to the £200 million input. We should endeavour to reach that target as fast as we can. It is definitely within the bounds of possibility.

We had a very successful year in County Kerry. All our tourist houses, particularly farm guesthouses, were utilised to the full. Most of the people visiting farm guesthouses were British farmers with their wives and families. It is very nice to see those people coming over here. They like to compare our farming methods with theirs. They get as much enjoyment from that as they do from the beautiful scenery. Bord Fáilte should look into this aspect of tourism and induce more of those people to come here. There is a lot of work to be done towards developing that type of traffic into the areas we want them to come to —the backward areas, the small holdings in the mountain areas and along the sea coast. There is an expertise in those areas which has never been appreciated by Bord Fáilte and the agencies dealing with tourism. Most of the housewives in those areas have spent some time in Britain, America and other places doing domestic work. They are fully trained and have a knowledge of the way of life of British people and American people. This is a great advantage in relation to the farm guesthouse accommodation.

Most of the people engaged in farm guesthouse accommodation have very suitable accommodation today. Their houses have been well improved. They have carpeted lounges and all of them have bathrooms. Some of the British tourists have been amazed at the facilities available in some of the small houses on the mountainsides. These facilities are not available in similar type houses in Great Britain. The Minister should do his best to exploit this type of accommodation. The remote areas can do with a large input from tourism. There is an inexpensive asset available in those guesthouses without the great expenditure associated with large hotels.

People who come to those small guesthouses have babysitters to look after their young children. The housewife in most of those small guesthouses is usually available to look after small children so that their parents can go anywhere they like at night time knowing that their young children are well looked after. This is an asset which is not readily available in any part of Europe.

We need to improve the roads into the backward areas I have been talking about. Local authorities need money because they cannot face up to the expense necessary for that type of development. We have many roads in County Kerry, particularly in mountain areas, which need constant attention. Tourists often remark that we have very good roads side by side with very bad roads. The small roads into mountain and scenic areas, the quiet areas tourists want to go into, should be developed. This would encourage many more people to spend at least a couple of weeks there every year.

This year a considerable number of German tourists, particularly German youth groups, came on holidays here. I heard several complaints from them about the lack of directions to historic monuments. I refer particularly to monuments which go back to the Stone Age and before that. We need to develop the pathways into those monuments and we also need signs pointing the way. Young German people are most interested in those monuments. In Ballyduff near Castlegregory there is an old druid altar still standing as it did thousands of years ago. There is no sign telling where that monument is and there is no literature available to any tourist who may be interested. I met some young German tourists this year who came across this monument and got some explanation from a very old man. They wanted to dig deeper into its history but were unable to obtain any literature to help them.

All over the country, particularly in coastal areas there are monumental stones called galláin. There have been many suggestions in relation to their origin and what they were used for in bygone days. It appears they were the centre of considerable habitation, where large groups of people gathered. Those stones are usually very tall, wedge-shaped stones, the centrepieces of four other stones. It was the marking system by which the Druids worked out their calendar. The habitations have all disappeared but we know that very close to them there is the old pagan burial ground that is known as the cillín. Thanks to the exploration and the cataloguing of the various areas we can inform tourists, particularly the young, of the past history. We must not forget that these young people are the family people of the future and it is well worth our while to give them this information.

We have not given enough attention to such matters. For too long we have tried to compete with the sun-drenched European countries. We have a very pleasant climate, one that people from warmer countries enjoy and we should not be ashamed of it. Even more important we have the advantage that Irish people are known for their charm and kindness and this is an essential factor in attracting tourists. In addition we have first-class fresh food which few European countries can offer. We should exploit all those assets if we wish to reach the target figure of £300 million in the years to come. As Deputy Carter pointed out, our tourists could consume the surplus food we export.

Those engaged in tourism have concentrated for too long on the aspect of the expensive hotel. The original idea was to get wealthy American visitors here but I doubt if there are very many really wealthy people around now. We should concentrate on the working people of Europe and Britain; they have plenty of money to spend and we have much to offer them.

Young European visitors are very interested in our Gaelic culture. In Kerry we have found that they like to visit the homes of the people and they are very pleased if they can attend family functions or dances. In publichouses in Beaufort, Killorglin, Glenbeigh and in Cahirciveen, for instance, when an accordion player starts to play and people dance the old dances, it entrals the young visitors. They are rather amazed that it happens spontaneously, that it is not just a show put on for tourists.

In this House we have often referred to the necessity to extend the licensing hours particularly for the months of July and August. In seaside resorts and other areas that attract tourists it would be a considerable help if the licensing hours were extended at least for a further hour. Hotels get extensions for one reason or another and in the western areas in particular which depend on tourism we should consider making the necessary adjustment. In Spain and France the licensing hours are much later and if we want to attract tourists from those countries we should consider this matter seriously.

There is an urgent need to develop boating facilities in harbours and on lakes. Visitors from the south and west of England in particular want these facilities; they want small boats with engines which they can take out themselves or they want larger boats that will take groups of people around the inner harbours. There is considerable scope for this kind of development and it is an aspect that Bord Fáilte should examine. We have magnificent harbours here. For instance, Valentia Harbour is an ideal harbour and one that could be developed. There are many more places that could be considered. There are the inner parts of Dingle Bay, Kenmare Bay, Tralee Bay and parts of the Shannon. Boating facilities do not exist in these areas and this aspect should be developed.

Reasonable progress was made in regard to sea fishing through competitions and so on but it is not sufficiently exploited when we consider that there are more than two million coarse fishermen in Britain. We have made no attempt to tap that vast potential which could develop a further side of the industry. We have been too concerned with the type of tourist who goes into hotels and our thinking for too long has developed along that line. The vast numbers are on the sidelines. The farm guest house is now making progress. There is still great potential for development and the extraordinary thing about this type of tourist traffic is that it can operate from March until October, a very long period. These fishermen operate through clubs and if we made the contacts, provided boats and other facilities here, I feel sure the type of traffic we need could and should be developed.

Roads are of vital importance and in the allocation of money the Minister should keep a special eye on that type of development. Some funds should be earmarked for the improvement of tourist roads to help that side of our industry. I should also emphasise the importance of historical literature in connection with the monuments and sights that abound. We now have many students looking for jobs and the Minister might consider starting an agency of some kind to look after this side of our unknown past and see if it can be put in writing and made available for tourists with adequate references.

Parking sites along roads in scenic areas are very important also. We have some, but not enough. In the past we had tourist grants particularly directed towards this type of work. At one stage, we had the tourist road grant, which I thought would be used to improve back roads but the county engineers were allowed to use it for main roads in different counties, on the basis that if you did not have a main road you could not have a back road. I think the main roads should have been left to the normal authorities and the normal grants and the tourist grants should have found their way to the mountainsides and the back roads. This did not happen and there is therefore a lack of development of this type of road. The Minister should also press for the removal of the horrible dumps that exist. I am not hitting directly at the one I mentioned. For years I have been looking at that horrible sight along the main road out of Cork. I think at last it has been removed. It should never have been there, at the gateway to our main tourist areas.

The Deputy will be glad to know that dump is closed now.

So I heard recently and I am glad, because not only was it a horrible sight but in passing there was sometimes a stench from burning material. It remained all too long. Why local authorities who are charged with responsibility for planning and keeping scenic areas clean should be so blind to this type of thing is a mystery. In Tralee we have a dump on the edge of the town on the road to Dingle. We also have a dump in my own region in Killorglin. Of all places they went east towards Milltown and put a horrible dumping site on a minor road which is a road along which there is tourist traffic. We have places in mountain and bog areas where these dumps could be sited without offending anybody but the authorities seem to want good road sites to which it is easy to transport the material.

I have tried, in Kerry County Council, to get local authorities to accept no refuse from any household that puts out plastic bottles and milk containers which remain in the ground for ever. They can easily be burned, even in a five-gallon oil drum, and the residue is good fertiliser. The dustmen, however, carry those plastic containers and huge cardboard boxes and these are scattered around the dumping site in an untidy condition. If the Minister has power he should bring in the necessary regulations to deal with the local authorities and see that this practice is stopped. It is a horrible set-up particularly in tourist areas because tourists use small roads to find beautiful scenery and eventually get to these terrible dumps.

We also have motor car bodies thrown into quarries and such places. Steps should be taken to deal with that type of dumping and stop it once and for all. These dumps stand out along our west coast because there is so much beautiful scenery there that the desecration is all the more obvious. While it is not any fault ordinarily of the people on the dumping site, it is a fault in that they dump this material without any consideration as to where it will end. It is a reflection on the intelligence of our people and on our general approach to cleanliness and tidiness. If the Minister can devise ways and means of dealing with this abuse he should do so.

In conclusion, I would say again that we have a great asset in our climate which is the finest in the world in one sense, even though we do get rain in the summer months. To most people it is a pleasant climate. Most of the young hikers and cyclists want to see as much of the country as possible and they enjoy our climate. The charm of our people is commented on by all tourists and the food served in most of the farm guesthouses is equal to, if not better than, that served in hotels. We must exploit those assets to the maximum if we are to achieve the target of development we are aiming at.

If we achieve that target we will have improved our employment position and have consumed some of the food we are at present trying to export. If the tourism industry realised £300 million we would not have to export the bulk of our food. Those who have carried out improvements to their houses with a view to catering for tourists should be given every encouragement possible. The more people who visit our country the more who will be made aware of the facilities we have to offer. We can develop the tourist industry by cleaning up the dumps, improving our road network and giving more encouragement to those involved in the guesthouse business.

When a Bill of this type is introduced the regular procedure is that everybody welcomes it. Comments are offered on areas where improvement might be made and suggestions as to methods of application of the funds made available by the legislature. There should also be a critical analysis of what is involved. We should consider the appropriateness of the purpose, the amounts involved and the efficient, businesslike and economic application of the funds made available.

We should realise that the Bill provides for the spending of a considerable sum of money from the public purse. Naturally, one is prompted to ask, and it is our responsibility to ask: for what and what good purpose will be served? The Bill provides for the expenditure of a substantial sum for tourism and the tourist industry. We all agree that that is a good thing but we should also be conscious of the fact that we are going to spend this money at a time when there is considerable financial stringency and economic pressure, when there are great demands on the public purse and when in the last analysis these moneys will be provided by the citizen. We often vote moneys here lightheartedly because it is a popular or good purpose—in this case nobody will deny that it is a popular and good purpose —but that does not relieve us from the recognition that this is a further burden on the resources of the state and on the citizens. In current economic circumstances, particularly in a situation of economic difficulty arising from difficulties in our environment, apart from local difficulties, we must realise that money does not grow on the bushes.

It is pertinent to remark that, in a situation where it is necessary for us to maintain a considerable body of our citizens with social services, people who are not in a position to earn, who are either unemployed or inadequately remunerated, the tax-paying community have to provide the money for this. That is also a reason why we should scrutinise every penny we vote for payment in this House. It may not be a popular thing to say but I believe it is the correct thing. As a consequence of that fact one should recognise that no matter what Government are involved this is a difficult and continuing problem. It is difficult for them to find the funds and to keep everything going.

We should bear these facts in mind when we press a Government to spend public moneys for any purpose. It is too easy to commend popular expenditure and it is easy to decry necessary expenditure that may not be so popular but that is one of the psychological burdens a democratic Government have to carry.

It is agreed that the purposes outlined in this Bill and particularly in sections 2 and 3 are good and popular. Two questions remain. Can we afford to do this at this time, having regard to the increasing burdens on us? The second question deals with the efficient application of the fund. I am convinced that most of the remarks in the debate will deal with this question. At this very moment the attitude of the IMF to the finances and economy of Britain, and the questions being asked, are a warning to Britain on the magnitude of public expenditure or, if not the magnitude, on the efficiency of the application and the return from public expenditure. Perhaps consideration of these matters and an appreciation of the views of the IMF might not come amiss as far as we are concerned. Not only does the question of whether can we afford it arise, but we must ask if this is inflating public expenditure. This must act as a brake on the Minister and the Government in a situation of this kind. Even though I am a Member of the Opposition I would like to help the Minister.

In the last analysis it is obvious that the attitude of the House and the people, especially those in the country, is in favour of this Bill. But we must now ask what we will get in return for this expenditure. Bord Fáilte are to be commended on their attitude and their work. Essentially, and more and more in the present context, their attitude must be supervisory and one of control. These moneys are being voted. It is the responsibility of the board and the Minister to see that adequate returns accrue to the community for the expenditure of these public funds. That responsibility should be underlined here and now, not underlined in the sense of suggesting that it will not be carried—I will make no such suggestion—not from the point of view of putting oneself in the position of making room for criticising afterwards and saying: "I told you so", but rather from the point of view of giving authorities certain moral support where it will be later necessary, through legislation or administrative action, to carry through appropriate programmes to implement the purposes for which these moneys are voted. It is from that point of view that I stress their role as a control and their responsibility as administrators of the funds this House votes.

In that connection a few general thoughts occur, many of which have already been touched upon by Deputies in this debate and it is difficult to see how to take them in order unless one embarks on a general disputation on tourism as a whole which, I think, would be going a little far on this restrictive Bill.

The basis of a viable, lasting and well-based tourist industry is the attraction of the area and the environment to which it is sought to bring the tourists. This island has many advantages for its size. We have two natural tourist resources—a certain sparsity of population in the most attractive areas and natural recreational facilities. These two features have great tourist potential. Ireland is not like Italy which has its own natural beauty, holiday resorts and so forth. Unlike Ireland, Italy has permanently attractive centres, such as Florence, Rome and so forth, where there are in massive proportions historical, artistic or archaeological features that continually draw visitors, and stimulate what is called the tourist industry, that is, the organisation of accommodation and catering for passing visitors. It must be remembered that we do not have that. Neither do we have large areas where there can be very intensive internal travel.

Notwithstanding possible uncertainties in planning, what we have are natural scenic features on a scale appropriate to an island of this size. We have recreational or sporting facilities such as fishing, boating, the study of natural history. Particularly we have facilities for simply enjoying pleasant and beautiful views. We have certain natural colours in our landscapes that will attract and, as somebody remarked, we have a friendly and not too dense population.

It is important to realise just what we have and that if we try to change to anything else, we may very well not be successful. If we try to change to mass holiday resorts where you have in summer organised recreational facilities and activities that require steadiness of climate, we may fail on that one point of reliability of climate when we come to compete. We are too far north to compete in any way commercially from that point of view. During the winter months there is only a limited attraction and there will be only a limited growth. We do not have a Florence, a Rome or an Athens.

Deputy O'Connor spoke of archaeological interests, but when all is said and done, from the point of view of the casual tourist, to turn up in Newgrange is a very different experience from visiting the Colossus or somethink like that. There is nothing here to match the massive ruins in Rome or Athens or the historical artistic value of Florence and other European cities or the historical value of Paris.

I am not decrying what we have to offer. What I am trying to do is to focus attention on the reality of the assets we have so that we can realise what we are doing and so that we will not over-exploit. We should try to develop the cultural and dramatic values we have and in this context I think we should develop such events as the Wexford Festival and exploit our drama, keeping a sense of proportion from a commercial point of view. We are appropriating and spending certain moneys and we must realistically consider what we can expect to get back. Therefore, great discernment is called for when we consider the purposes for which we will spend these moneys.

As I have said, let us be realistic in estimating our drawing power and the provision that has to be made for full, not over-exploitation. Over-exploitation has the added disadvantage that it could possibly attract so much around it that it would choke it off. Perhaps our greatest asset from a tourist point of view is the pleasant and relaxed atmosphere, its natural beauty and appeal, the fact that it is not, as yet, over-cluttered by exploitation and organisation. These are the features that have made these islands attractive and they are the things that will be of importance in the future. As I have said, over-exploitation of them is the danger to be guarded against.

Deputy Carter mentioned pollution. It is a very widely used word but in the first instance, in the modern world we want cleanliness and efficiency, what is commonly known as sanitation—fresh air and cleanliness. Therefore, from that point of view the control of industrial pollution is of paramount importance. In this context I would raise the question as to whether some of this money might not in the first instance be well devoted to ensuring that anti-pollution measures are in force.

Let us take the situation in this city from the point of view of the tourist. I intend mentioning only matters of which I am aware personally and in respect of which I would be prepared to give evidence to a tribunal. Some of what I have to say comes within the ambit of the Minister: some of it does not but, perhaps, as a civility I should begin with that part which is not within the Minister's ambit.

The Deputy is keeping me in suspense.

Not for long. A visitor to the centre of this city finds an open sewer under O'Connell Bridge, the odour from which even on a cold winter's day is nauseating. If the visitor looks over the wall he will be shocked at what he sees floating in the water. I have not seen it as bad in some of the worst cities in Europe, from a pollution point of view.

If one looks down on the city in the morning from, say, Mount Merrion or higher up, one sees a layer of smog. I am aware that the PH of the rainwater in the centre city area has been as high as four, that is the acidity level. As the Minister is probably aware, the lower the PH, the greater the acidity. This is no commendation for a capital city. I invite the Minister to view at certain times the chimneys of the generating stations along the river beyond Ringsend, from two of which he will see black billowing smoke.

The taller one, admittedly, looks fairly efficient but I am told that it only pushes the smoke as far as Mount Merrion. However, I shall leave that argument to the residents of the areas concerned. Especially at times when there is an east wind one can see this black smoke over the city. In these circumstances how can we talk of attracting tourists to our city? How can the Department or the board hope to control pollution when State-sponsored bodies are causing it. I am aware that anti-pollution measures involve technical difficulties, some of which may be insurmountable, and are very costly but I am not convinced that a serious effort is being made in this regard.

There is in one of the most scenic areas in County Wicklow a factory which is fixing nitrogen. I have seen raw nitrous fumes discharged into the atmosphere there. At a meeting of the Committee of Public Accounts I asked whether part of the reason for the agricultural interests vacating Shelton Abbey was the presence of fumes in the area. I did not get a denial. Anybody can see the damage done to the trees in that area by the fumes from the factory. To control pollution involves costly and, technically, very inconvenient measures but we must face the problem. The problem is a many-sided one but I am inviting the Minister to face all the facts and arrive at decisions accordingly. The only aspect of all this which I found slightly amusing was that on a certain occasion a factory of that nature had the gall to threaten, with a defamation action, a newspaper which mentioned the pollution factor. Let me hasten to add that the organ concerned was not one with which I am associated.

The area I am referring to is part of the county that we know as the Garden of Ireland. It has beauty par excellence. Only about a mile from Arklow there is the Woodenbridge area and not very far away is the historic area of Glendalough. I realise that there is the economic consideration. There is the employment problem, the question of local employment. About 20 years ago, during the term of the first Coalition, I was one of those who pressed hard for the establishment of a fertiliser factory. I urged that such a factory be based on nitrogen fixation. Therefore, let no one think that I am arguing against the factory or even its location which might be more accurate.

What I am pointing out is that, from the point of view of the Bill, there is a problem which has to be resolved and its resolution requires two things: money and goodwill. It also requires the correction of a certain attitude engendered as a result of setting up autonomous semi-State bodies not answerable in this House, since responsible Ministers are insulated from questions in regard to such bodies. I am saying to the Minister in plain language: "Take that tourist area as it is and just see what way things are. If you want to be able to control the ordinary private sector and everybody else, then put your own house in order first. If it is money that is required"—and money will be required—"ask for it but, at the same time, ensure the control is there and that what should be done will be done." Through the agency of the Minister, supported by all of us, control can be made effective. If it is not effective then there is a positive built-in contradiction and disability and, if the State does not put its own house in order, in plain language it will not be able to get the co-operation of the community as a whole in this very important matter of fresh air, clean water, healthy vegetation and all the other essential elements constituting tourist attractions.

The first prerequisite is to define pollution. The very building up of a tourist industry tends to generate pollution. One brings in people and one immediately has a problem of the disposal of sewage, garbage and so on. There is urgent need to face the fact and to realise that pollution can be attributed in large measure to the development of tourism. Here the State has a definite responsibility. Again, modern methods of industry and agriculture tend to create pollution, particularly pollution of flowing waters and lakes. We all know the problems attending on silage and concentrated animal husbandry. Then there is the human factor. There is the increase in population density with the disposal of sewage and refuse into water conduits for ultimate disposal in the waters around our coast. This pollution has got to the stage where the problem has now to be considered all over the world. It is a problem affecting us deeply because we are a small island. Every day we hear stories of the serious pollution of our inland waters, with the destruction of fish and animal and vegetable life in these waters. Tourism aggravates these problems. A solution is a matter of urgency. It is a matter of control, and this I emphasise, by the authorities. We have had debates on this aspect and the arguments advanced in those debates have a direct relation to tourism and the spending of money on it.

Another danger is that of overdevelopment and overcrowding. When a particular area proves itself—an example of this is Miami and the wellknown resorts in the Mediterranean— there is a tendency for that area to become a tourist attraction. It draws the crowd and the crowd are exploited. I suppose that is but a manifestation of one of the laws of economics— when there is gold the goldrush will start.

In tourism it is very important to exercise a real and moderating discretion. Many instances of this can be quoted outside this county. An attractive area is discovered. Certain local amenities are developed. The people immediately concerned become conscious of the asset and they exploit it reasonably in two ways. They improve its amenities and facilities and, in the first blush of interest, and the desire to make it a success, they concentrate on giving the maximum services on terms which the visitor will consider worth while. That visitor comes back. That lasts for a while and that place is a success. Very soon, because it is a success, it becomes physically overdeveloped and the basic attractions are polluted in another sense, or destroyed by overcrowding.

If more people are brought in than a certain number—and it is very hard to estimate what that should be—there is an overcrowding problem which in the end sends people away rather than drawing them in. After the first blush of enthusiasm, service deteriorates under the pressure of numbers and, worse still, greed asserts itself. It appears to have been too easy to get a return and, before anyone realises what has happened, there is overdevelopment, which destroys the environment. Because of overcrowding, there is a deterioration in service. Then there is the rooking of the visitor, the exploitation of the visitor in trying to get the last penny from him. The result is perfectly obvious in the long run. The place has its day, and then you are left with the relics. Otherwise you settle down with a trade which may not only be less remunerative, and hardly economic, but which may be positively objectionable.

This is a history which has been repeated in many places. Having regard to the nature of our tourist resorts. I should like to impress on the Minister and on the board the need for moderation and always keeping in mind the dangers of overdevelopment in the sense of overbuilding with consequent overcrowding. We have seen the experience in Spain and in many parts of the Mediterranean. That should be a warning to us that careful planning, involving this moderating factor of which I have spoken, is necessary in all areas, granted always that we save the amenity from pollution.

Closely akin to that point—and I have already mentioned it—is the question of overcharging and exploiting the visitor. It might be well to reflect that the visitor does not have to come here. You can bring a horse to the water but you cannot make him drink. In this case the problem is to bring the horse to the water. You will not bring him to the water unless the water is very palatable. If you want to maintain the attraction, if you do not want a flash in the pan, which in the last analysis may degenerate into a confidence trick, then you have to set standards of service and cost as well as providing bona fide and genuinely the attraction the visitor comes to enjoy. I am afraid humanity all over the world tends to overcharge. In the long run, this tendency has cleared out lucrative and quality business from many resorts, particularly when overcharging is coupled with inefficiency and incomplete service.

If you are in the tourist trade you are inviting someone here. You are, if you like, begging them to come here. You hope to make a profit. You represent that you have something to offer. Tourists will not come along unless the reality is a sufficient attraction. Exploitation can kill tourism, particularly exploitation in the sense of overcharging, failure to provide the service expected—worse still, the service advertised—and failure to provide, in essence, what the tourist came for. Incidentally, that is a very important consideration where publicity is concerned.

Deputy Carter referred to cooking and to our food. This is something to which we should pay attention. We have a long way to go. I have sometimes been a little disturbed to find that in Ireland, very often a place where you get that bit of quality, that bit of atmosphere, just the type of thing you get in certain areas on the Continent, is run by a non-Irish person. He may be a German or a Frenchman, possibly reinforced by at least one member of the staff coming from Germany, France or Switzerland. That should give us cause to think. What it really means is that we have not become conscious of what people want. There are fashions but I am not talking about a permanent tourist industry. One can go out in two old left shoes, cut half one's trousers off on one leg, get a guitar, dance around the street corner and, for a while, it will be great. People will pay a lot of money to see it. But it will not last; after a while some child will turn up and say what it is, as with the King's clothes.

I do not want to mention or even indicate locations but I can think of a few places which will keep going on that kind of thing, where there is a type of atmosphere that basically most people want. We are all ready to turn out now and then for a turn but what most of us want for relaxation, and particularly for holidays, is a certain amount of comfort, quality, good service and not too much strain on our pockets. We are not terribly good at giving all of those things together. If we are easy on the pocket we may be reverting to the austerities of the ancient Irish monks as far as tourists are concerned; they do not get much for it. If we do give quality—and very often we do; our good food and so on have been mentioned—we fail to create the atmosphere and dress it up in that little way that would make all the difference. Unfortunately, I have not the gift of graphic description of exactly what I mean but I hope I have conveyed a general idea to the Minister of what I am saying.

Except that I do not agree with the Deputy.

That is fair enough.

The top restaurants and so on that I know are all run by Irish people.

I did not say "top" or anything like that and I would fault a lot of the top restaurants about which the Minister is talking. Perhaps that is one of the things that is wrong. Perhaps we are setting our sights too high. Perhaps we are a little complacent in that respect. Some of our very top places might have a rethink under all the headings I am speaking about.

Under one head in particular.

I must not come anywhere near pinpointing, nor do I wish to, as I am sure the Minister will appreciate. What I say is with great understanding, I hope, of the difficulty. I am pointing to a basic, general weakness in our outlook on this problem and on opportunities where we might be able to reap a big return. Perhaps if I meet the Minister in private we might——

Swap notes.

Exchange an opinion and I am willing to play that card game with him. But it would be an abuse of this House for me to go any further and of my privilege here, which I would not wish to do, nor would the Minister wish me. I am saying it, I hope, in the most constructive way, but I am suggesting that "excelsior" would be an appropriate motto everywhere as far as our catering system is concerned.

About cooking, presentation, finesse, atmosphere—our people are naturally courteous but, perhaps, a little naive and sometimes, although putting people very much at ease, may just not hit the note. Remember that the tourist or the person on holiday wants to go to live in a little fairyland for a while, wants to get whatever is his version of fairyland. One fellow way want to spend most of his time with a breathing apparatus diving under rocks while another fellow might like to take his wife out to a pleasant place to eat.

I make the point, reinforcing what other Deputies have said and in an endeavour to help the board and the Minister, to command support for them, to command particularly understanding of them when they try to enforce standards, or when they lay down conditions aimed at maintaining standards. All too often the Minister and the rest of us receive complaints that the board have not given this, that or the other grant. I am taking, perhaps, the unusual course of saying: "Yes, we must back the board, the Minister and all the necessary authority in maintaining standards, achieving efficiency and doing a good job." I am not cavilling at the voting of these moneys, once I have pointed out their origin and the seriousness of the business of voting money. But I do want to re-enforce all concerned in the application of these moneys, in their power and authority to get the best return from them.

The last thing I want to say in this respect is, as far as I am concerned, speculative; and a question of a great deal of staff work to come to any conclusion. I assume that what we have in mind is the building up of a good class, nationally remunerative, permanent tourist industry. That means we need to develop a tourist industry of value to the visitor and of profit to ourselves, that will last, that will not be a series of flash-in-the-pans or quick-witted living from hand to mouth, catchpenny types of things. I take it we have in mind something that will fit into our whole economy and of which we can be proud. On that premise the pertinent question to be asked is just what is the quantity. That quantity can be measured in two ways: what is the monetary return to the community, or the anticipated volume of visitors? Of course, the two are interlinked. The answer to the target will depend very much on the resources, their organisation, and the approach to their use. Notice I have said "use" not "exploitation"—because I used the word "exploitation" in the same sense— as I would like to keep my words meaning the same thing at one time. If approached in this way, there are the same kinds of problems one has in any business. What are one's estimates? If one attempts to overproduce—and in this case it would be to try to bring in more than the resources will bear—if one endeavours to get the money to bring in so many people that the maintenance of standards becomes difficult, there is overcrowding, overdevelopment, then one runs the risk of almost certainly bringing about a situation where one will quietly kill, in time, the goose with the golden egg.

On the other hand, as an all-human activity it would be a pity not to make the best of it, in the best sense of that phrase. This is the managerial problem and the directing problem behind the development of our tourist industry.

I have heard figures mentioned about targets of the number of visitors and all that. That type of approach can be too naive. The permanent equilibrium that one is seeking to achieve has to be sought and measures taken to enable that balance to be met. If you do not get that balance you are going to overshoot on one side, and on the other side you are going to be in a constant state of uncertainty and a certain amount of turmoil that leads to indecision, and you will not be getting the best of what you have. Therefore a bit of realistic thinking along these lines is called for.

I do not think I should delay the House any more on a Bill of this nature. I thank the Chair for the indulgence of letting me wander to the extent I did on a Bill that is essentially voting moneys. I hope the Minister will not feel that I have simply taken the opportunity to inveigh on the question of pollution. I did not intend to do that. What I did want to point out was the contradiction here and, above all, to emphasise that when we are voting these moneys to the board for this purpose, we are prepared to take action that is needed to give a return for the moneys we are voting, and that we are prepared to support action that is needed to control factors like pollution and other things that are involved in the problem. It is in that spirit that the Minister will have my support for his Bill.

I was very pleased to hear Deputy de Valera mention pollution. While it is not mentioned in the Bill as far as I can see, it is relevant. We would welcome the Bill if we could be assured that the moneys would be well spent, such as on propagating the fact that our atmosphere is less polluted than in other countries and on ensuring that we have purer air than continental or cross-channel cities. Our biggest selling points are the scenery, the pollution-free atmosphere and the excellence of hotels or guesthouses.

Many of us recently spent some days in the west and, whatever about the result of our endeavours, we came to appreciate the very beautiful, clean air of the west. To a city man this is something priceless. I feel that people living on the overcrowded mainland of Europe will come here in greater numbers, all the time attracted by the atmosphere here, where the air is not always soot-laden, and where one can expand one's lungs with fresh air.

I do not know whether we recognise that we may have this pollution problem, but I would suggest to the Minister—I do not want to expand too much on it—that he would direct the Bord Fáilte hierarchy to consider this aspect seriously and try to preserve our present atmosphere, and then let Europe and the world know about it. People are becoming more conscious of pollution, especially on the Continent. If they have this green and misty isle to come to, they will appreciate the atmosphere that nature put there. Having attracted them here for that, we must then ensure that their accommodation and what they pay for it will be reasonable.

One might say that the cuisine should be continental. If our hotels and guesthouses decide to have continental cuisine that is all the more reason why it should be in a very Irish atmosphere. People coming from England do not want to see a replica of some of their own resorts, which in their own way have done a great job to attract people and which the mass of the English people and indeed many Irish people enjoy. I do not think the type of resort you get on the Lancashire coast, for example, is what would attract people to a resort here. People coming from Britain and the Continent will tell you that their societies have become so impersonal that many of them are coming to live here because we still have enough friendliness left to greet the stranger and, if he asks the way, to be helpful to him. Their own societies have become so insular that people do not want to communicate outside their own friendly circle. One of the characteristics of the Irish people is their friendliness. Thank God it is still with us, but it may be in danger if we try to ape other people and are not true to ourselves.

We must preserve this atmosphere of friendliness and our own way of life. There are certain common denominators which should apply to all hotels and guesthouses, such as comfort, cleanliness and reasonable charges. If we are wise we will try to develop this type of industry. Many Deputies referred to overcharging, and this does happen at times. Apart from that, one very often cannot get the simple things one asks for. During the summer I was on the south-east coast staying in a grade A hotel, the biggest hotel in the town, not that I sought it but the rest were full, which I suppose is a good sign. I asked simply for a piece of brown bread and could not be given it. The manager of the hotel asked me was everything all right, and I said: "No it is not", and I voiced my complaint. He went off and I did not see him again. I do not like making trouble in hotels so I let the matter go.

When travelling through the country one may stop at a restaurant. If one is five minutes outside a certain time one is told in a not very gracious manner that one is late and cannot have lunch but may have a sandwich in the bar or sandwiches and tea. Too often in Irish hotels the bar is the dominating factor, that if one can get a bar licence this will attract the customers. Many English people are temperate drinkers and they may want to spend the whole night over two or three drinks. While I do not drink I do not try to impose my thinking on other people. However, I suggest that if our hotels and guesthouses, especially in small towns, were to concentrate more on the food served and less on the bar their business would be on a firmer foundation. One finds in any town in the country a large number of public houses but very few restaurants.

I have often commented to people living in small towns on the fact that there are so few restaurants and so many public houses and the reply usually is that it is a matter of simple economics: that you start a business to make profit. There is nothing wrong with that but those people feel that there is a lot more profit in beer than in bread and butter. As long as we have that type of thinking we will not build up throughout the country a large number of good guesthouses and hotels. Unless we attempt to provide these basic requirements we will not have a good tourist trade. If we have not got a good tourist trade we will never reach full employment. Everybody feels that tourism is very important and could be a great source of employment. It can even be an export business. Visitors who come here and buy drinks, clothes and gifts increase our export trade. That is real export business, with no shipping charges.

A satisfied tourist can be a very good propaganda agent when he returns to his own country. We should always think of the damage that one dissatisfied tourist can do when he returns to his own country and tells his own people that he was badly treated, that he was overcharged and the place he stayed in was not clean. We all know that this can happen on the Continent as well. One can be overcharged and one can find accommodation which is not everything one desires. Generally speaking, accommodation on the Continent is very clean. Even if most of us are not very fastidious about food we are about the containers the food is served in.

I suggest to the Minister that we should concentrate more on the British market, where there are 50 million people, most of whom have some affinity with us. England is only a short distance away from us and English people have no trouble in changing their money here. We speak the same language. I am not suggesting that we confine our efforts solely to the British market but I suggest that a market of over 50 million people a short distance away from us should be fully developed. Apart from any business which would ensue from this, it is important to bring English people here to help build up understanding and goodwill between both countries.

We could show those people that they can come here with little fear of anything happening. Society is developing so much today that there are very few cities abroad, whether in the USA, Britain or the Continent, where there is not some kind of agitation or violence. We hope that some day this will end, but in the meantime we should show English people that this part of the country is, generally speaking, as quiet as any other country. When one travels to the Continent one is immediately asked about our troubles. Those people think that there is violence all over the country. Bord Fáilte should explain the position in the country in the best way they can. They should be able to say to tourists that Ireland is a place where one can have clean air, good accommodation, beautiful scenery and the kindness of the Irish people.

We may be in danger of pricing ourselves out of tourism, which would be a great tragedy. I realise that hotels today have frightful problems. They deserve our help. The State have shown in this Bill that they are quite willing to play their part in helping Bord Fáilte and the hotel industry generally to make the industry much better than it is. There is great room for improvement. We should lay down some basic rules, reminding restaurant keepers, apart from hotels, that they have a duty to the travelling public: they should be friendly to the client who may feel rather lost in a strange town, who does not want a large dinner but may want a small meal at any time of the day.

We were always noted for our hospitality, but we must ensure that we do not destroy the image we have. While a person working in a hotel may be tired and perhaps overworked he should always bear in mind that hotels hold a very special place in our society. Hotel workers have a very special job to do in making visitors feel at home and giving them the best food. Visitors do not want to buy cutprice meals. Most people want to pay a fair price for their meals. Bord Fáilte should consider how hotels, guesthouses and farmhouse accommodation might be improved. I took a farmhouse holiday on two occasions and I could not complain about them. I enjoyed the atmosphere and the owners did their best to ensure that the guests were satisfied.

The Parliamentary Secretary to the Taoiseach spoke at length about the Dublin city scene and I agreed with much of what he said. I admit that parts of this city have a rather rundown appearance. We should remember that in the last decade this city has gone through a transformation with regard to housing. Ten years ago we started to pull down many of the old Georgian buildings in which five or six families were living and we had to replace those dwellings. Consequently there are many gaps left in the city.

I agree that the litter problem is not being taken seriously by some people but the vast majority of people, whether Dubliners or visitors, are aware of the problem. If they were not so aware it would be ten times worse. Much of the problem is caused by a small minority who are careless and who do not bother about how they dispose of litter. I go to the office early in the morning and I walk a considerable distance and I must fault some of the business people who have the unfortunate habit of putting out their litter bins overnight. Invariably dogs rummage through the bins and the litter is scattered around the streets. I have seen seagulls alight on rubbish bins; they pick through the contents in their search for food and, consequently, the surrounding area is left in a most untidy state. If a person throws litter on the street in a continental city he is prosecuted. The Germans, the French, the Belgians or any of the other Europeans certainly would look with distaste on such behaviour.

Our capital city could be given a facelift. Most of the tourists who visit this country spend some time in Dublin and it is important that they have a good impression of the place. I would suggest to the Minister that when the Cabinet are preparing Estimates for next year he might consider having a special grant for this city. There has been a revolution on the housing scene in the last ten years and it is continuing. Many of the ugly gaps are there because even uglier buildings were pulled down. Until the construction industry gets back into stride and starts to build on these areas we will not have a city with a nice appearance. This is a pity because parts of Dublin are beautiful.

The Minister may ask why should not Cork, Galway, Waterford or Limerick also get grants. My answer is that they should because in any city there are areas where old buildings have been pulled down. The Minister is not responsible for local government planning but he has a certain say in this matter. For instance, he has the power of granting harbour works orders and he should be vigilant that no order is made that will damage our coastline. It is one of our greatest assets and we should ensure that nothing spoils it. Because we have a large coastline we must not become careless about it; for instance, we should be careful about allowing certain industries to locate in particular areas. I do not want to take up the emotional stance of certain preservationists. We must look at these matters factually and if we do this we will make decisions that will ensure the appearance of the areas in question is enhanced. I know that a Government would not deliberately destroy a scenic part of the coastline but where it is a case of allowing in an industry that will provide jobs I accept that pressure will be put on the Government. I agree that we need plenty of employment but, equally, there are features of our coastline that have been there for more than a million years and we must not sacrifice them for a temporary benefit.

Each year I am obliged to complain about signposting throughout the country. The people responsible for this matter have the most annoying habit of erecting signposts with only two direction signs and in parts of the country they appear to cater only for local people. On the major intersections of every large town we should have signposts with four direction signs showing the largest towns in each direction. If one goes off the main road one can journey for miles without seeing a signpost. I must admit that the tourist board in the Six Counties are much better at signposting. In the balmy days of peace one could go through the Six Counties and never have much difficulty in finding any place because there was proper signposting. It is very aggravating to be lost in a rural area where one may not meet a pedestrian or another motorist, which is part of the attraction in leaving the main roads. I ask Bord Fáilte and the local authorities to step up the standard of signposting. There is great scope here for effort with a purpose because if we are to attract more visitors from abroad we need better signposting. While the present signs are attractive we could go in for more colour and every so often we might introduce a new type of sign. I think it is right to say that one sees less vandalism in regard to signposts now than a few years ago. I could never understand people in a local area spoiling the direction signs there which are meant to help visitors to the area.

General road conditions are improving and it must be heaven for a motorist from Britain or the Continent to travel on our roads, which are so traffic-free compared with roads in England, Germany or Belgium. These are priceless things. For many years under successive Governments, we have been trying to build up tourist trade and we had succeeded to a great extent until recent unfortunate happenings. People are so adaptable, however, that they are now coming back again and I think next year will see a big rise in our tourist trade. This means more employment.

Although much criticised, CIE do a good job in looking after those who travel on their tourist coaches. Perhaps they could do more. I suggest that perhaps Bord Fáilte could prevail on CIE to acquire smaller buses to take visitors on runs around Dublin. It is sometimes depressing to see a 39-seater bus carrying three or four people and it is also uneconomic. While they could retain the 39-seaters when they could fill them, they could also have a minibus, perhaps, in which people would feel more comfortable than if there are six people sitting in a 39-seater bus. Apart from the cost, I applaud CIE's efforts to ensure that even the six people are taken around but they might consider acquiring the smaller buses for occasions when numbers are small.

Foreign advertising by Bord Fáilte could be stepped up. At home we see in offices and factories where young people work huge posters for Austrian and French resorts but if you go to a factory or office in Antwerp or Paris I doubt if you will see many posters advertising Ireland as a resort. Bord Fáilte could well spend some money advertising abroad because when one speaks to continentals one realises how little some of these people know of Ireland. One is forever telling them that we are not part of the United Kingdom mainland, that we are a separate island and people with separate traditions and characteristics. If this were conveyed to them it would make Ireland much more attractive to them. The whole matter of advertising must loom larger for Bord Fáilte in the future. I would not complain about money spent on good advertising abroad. I assume we shall improve the standard of our hotels and restaurants so that when we sell our country abroad in its many qualities we can do so happy in the knowledge that we are not overstating the case and that we can tell them truthfully to come to Ireland where they will have a very good holiday at a reasonable cost.

It is essential for the development and expansion of our economy—and even in the interests of international goodwill—that we do this because the vast majority of the men and women in the tourist industry are striving to make things better. Perhaps the Minister could consult with the Minister or the Department of Local Government so that we can plan what is to be done in those two Departments to ensure that ordinary public amenities are maintained at the high standard we should have. Toilet facilities in country towns and even in some hotels have been the subject of vulgar jokes. They have been derided generally and I do not want to go further and perhaps be accused of plagiarism but in some cases these fundamental amenities seem to be regarded as something for which there must be some provision but for which one does not need any standard of perfection. Through Bord Fáilte the Minister might insist on the simple requirements being met. Grants to guesthoueses and hotels should not be given if the basic requirements regarding toilets and sanitation are not met. We should aim at a high standard so that Irish hotels will some day be able to boast that they rank as high as any, whether on this side of the world or in the United States.

The people who hold the key to the success of this industry are the hotel staffs, the owners of hotels and farm guesthouses. The staff of an hotel can make or mar a person's holiday by their attitude. Thank goodness most of the staffs in our hotels give one the impression that they want to see visitors, that they are glad visitors stay at their hotel. They make visitors feel at home but, unfortunately, one meets the other type of person, the person who gives the impression that he thinks a visitor cannot pay the bill soon enough and get out, who charges visitors for little services. Such people, when asked by a guest for a newspaper, are quick to tell that person that he will have to pay extra. No one expects to be given a newspaper at no extra charge, but the charge could be put on the guest's bill.

Hotel staffs have an important part to play in this industry. If guests are not treated correctly the tourist industry suffers and unemployment occurs in hotels. Those involved in the running of hotels are engaged in a very demanding business, and one which has many problems. We are all aware that it is impossible to please some people but the majority of tourists are reasonable and only seek comfortable and clean accommodation at reasonable rates. While the staff of our hotels have an important part to play in the development of our tourist industry the general public must also make a contribution. The industry proved so successful in Switzerland, France, Germany and Spain because the people of those countries gave the tourist the impression that they were welcome. They do everything possible to see that the tourist has a good time, is given proper food and clean accommodation.

While we are practically newcomers to tourism Irish hospitality is centuries old. The continentals have learned that to be successful in the business one must work hard. They are also aware of the value to their economy of the tourist industry. I accept that the hotel industry, in conjunction with vocational education committees, have sent people abroad on training courses but this should be expanded in order to ensure that the staffs in our hotels are trained to the highest possible degree. We lack a fluency in continental languages and hotel staffs should be encouraged to learn another language. Last week, while staying in a hotel in the west, I was pleased to hear a member of the staff conversing in French with visitors who spoke no English.

It is unfortunate that we lack this ability to speak continental languages. I admire the ability of continentals to speak so many languages. I hope we can look forward to the day when our airports and sea ports will be packed with visitors who can enjoy their holidays in typical Irish atmosphere. When naming hotels owners should give them distinctive Irish names to show that we are different, that we have a national characteristic of our own. Visitors would be more impressed by that than they would if we were a mere replica of what can be seen across the channel. We are moving in the right direction but we should give ourselves a shake and go a bit faster to meet the requirements of the modern tourist industry.

As most speakers said, any Government plan to improve the tourist industry is to be welcomed. Most of the contributions concentrated on improving the ideas of Bord Fáilte and the Government. I had a certain amount of difficulty understanding the overall plan mentioned by the Minister in his opening statement. He said that the purpose of the Bill was to provide for a new tourism development fund which would replace the major resort development fund. He indicated that all that can be done for the 19 resorts he spelt out in his opening remarks had been done and he was thinking of another type of assistance at this stage.

What is section 2 all about? I will have an opportunity on Committee Stage to query the Minister further on this. Will the old heading—major resort development fund—be replaced by the new form of tourist development when it is introduced? For years we have been trying to attract holiday-makers from Britain and the Six Counties. We talked for years about attracting the North American visitors but when the wind blows, we talk about a falling off in tourist traffic from the North American area.

Recently there was an alarming suggestion that Aer Lingus intended to withdraw their trans-Atlantic service. This got a great deal of publicity and it was said that Aer Lingus were losing a considerable amount of money. We have been told that Aer Lingus will do their best to sell that service, but if they do that, we will be dependent on Pan Am, Trans World Airlines and other companies to bring visitors here. I do not think those companies will co-operate with Bord Fáilte as well as Aer Lingus did. One could criticise Aer Lingus but taken all round they work in harmony with Bord Fáilte. It would be an unwelcome step from the point of view of the tourist industry if this decision was taken. The reason I made this point was because I do not consider enough encouragement has been given to the stay-at-home holiday-maker.

A neighbour was telling me that he brought his niece back to school somewhere in the County Clare area. When returning he went into one of the hotels for an evening meal—luckily I cannot remember the name. He called for the dinner menu and noticed that the meal would cost £5.50. Naturally he felt he was in the wrong place and was frightened off. He called somebody—I do not think it was the head waiter, it was probably the manager— and asked him if he could suggest somewhere else he could go for a meal as he could not afford their prices. He had his dinner in that hotel but it cost him about £2.00. The management told him that they had to gear their business for the tourist trade; it was geared to milk the North American tourist. He said he could give him dinner costing around the £2 mark and also told him to tell his friends that they too could get dinner there for that figure. It is extraordinary that we should have this double standard, although it is extremely welcome from the Irishman's point of view. I presume that the management could not issue two separate menus, one for the foreigner and one for the Irishman but if more Irish people knew about this I am sure a greater number would dine in that hotel.

I know this neighbour very well and he is not in the habit of telling tall stories. I believed him. As I said, he mentioned the name of the hotel but it escapes me at the moment. One is inclined to say that something should be done about it. If it was an economic proposition to serve that dinner at £2.50, the hotel would be more attractive to tourists if it stuck to that figure. One of the reasons why we have so much squealing during the last few years about the fall in tourists is that both visiting and home tourists have been milked too much. I appreciate there are overheads.

I was not in west Mayo but some of my colleagues have told me about the situation there in the normal summer tourist areas, like Achill. They are nearly totally closed down at this early winter period. One would not anticipate any great difficulty about getting accommodation there in winter but I gather there was quite an amount of trouble about getting accommodation mainly because of lack of staff, and families who had worked up to six months during the summer taking the remainder of the year off. One can expect such people to try to get a little bit more out of tourists if they have to live for 12 months on the income from six months. I can see the Leas-Cheann Comhairle worrying lest I am wandering from the Bill.

The Chair always worries.

I will jump to another matter. The one-time Minister for Transport and Power, the late President Childers, got a lot of adverse publicity and some favourable stuff— most Fianna Fáil Ministers at that time were getting 90 per cent adverse publicity—when he called for the erasing from hotel menus of the term "Windsor Soup". He succeeded because I have not been in a hotel for a long time in which I have found Windsor Soup on the menu. I cannot understand many of the French terms on hotel menus. I am not calling for the abolition of these terms but I was interested recently in a survey carried out by either the Sunday Press or the Sunday Independent who gave a view of the average Irishman's and Irish woman's choice from a menu. The interviewer went out with a menu from the Shelbourne containing all the appetisers, all the soups, all the main courses, all that jazz. Dublin men and Dublin women were asked what their favourite appetiser was, their favourite soup, their favourite main course and their favourite sweet. There was a choice of ten or 11 dishes for each course. The favourite appetiser was smoked salmon and next was prawn cocktail. Most of the items on each dish were in French but, of course, the interviewees could not pronounce them.

Personally I am quite capable when I go to the Shelbourne—nobody covers an expense account for me— of asking the waiter what the heck that is on the menu in regard to some of the unpronounceable courses. If I had been asked on the street what my favourite appetiser is, I would have said prawn cocktail or smoked salmon. In the interview I have been speaking about, fillet of steak was the choice for the main course although there were three or four items on the list which did not get a stroke because of the inability of the interviewees to pronounce them.

I would point out that I am not suggesting we should not have anything but bacon and cabbage or the straightforward steak, but there are the most extraordinary descriptions on menus for fillets of steak. I do not think anybody has made any effort to simplify the description of roast beef. We are part of Europe and I presume we are following the European pattern, but I think the whole object of the exercise from the hotel point of view is to put a fancy name on a dish and to add 20 per cent to its price. I was listening to a radio broadcast, one of these Rodney Rice type of things—I have to switch off the Gay Byrne note— and somebody was saying we do not make sufficient use of the good food we have.

Deputy Carter spoke of good food being spoiled. To illustrate a point in this regard I would refer to my introduction recently to a Chinese restaurant. While I enjoyed the meal presented, the type of food offered in those restaurants would not be entirely to my taste. However, I noticed that there were pigs' ribs on the menu as an hors d'ocuvre. This type of dish is not likely to be found in some of our own better class restaurants and this is a pity.

They were available in plenty in Mayo.

The point I am trying to make is that some of the food which we have tended to belittle is becoming a speciality and at exorbitant prices. When I was very young I recall pigs' feet, crubeens, being on sale on fair day but nowadays there are some people who would consider it infra dig to buy or eat these parts of the pig. However, the wheel has turned and we are reaching a stage where ribs and crubeens will be more costly than the back rasher. This is not a welcome development. No doubt if such top-class hotels as the Hibernian, the Shelbourne or the New Jury's were to put those dishes on their menus as a speciality, the prices would be exorbitant. It is regrettable that we have lost sight of the value of these sources of food.

On the question of tourism I might mention that I spent a short time touring in Scotland during August last. Something that struck me forcibly during that trip was the provision of numerous lay-bys and that on these lay-bys there was no shortage of litter containers. None of these containers ever seemed to be overflowing, which indicated that they were emptied regularly. This is an aspect of tourist amenities that we have not concentrated on. I am aware from my contacts with the business community in my constituency that there is a fast growth in the number of tourists who choose to cook for themselves by the roadside. I suppose the high charges in hotels have been a factor in this development. Traditionally my constituency did not benefit to any extent from State subsidies to tourism. This was because we had no tourist resorts. However, development of this nature is taking place now in the Slieve Bloom area. We had, however, the benefit of a passing trade. Were it not for the civic training that visitors have before coming here there would be much greater indiscriminate disposal of litter because of the nonavailability of disposal units. The tidy towns competition has helped in this regard and the local committees urge school authorities to instruct the younger generation in these matters.

I returned from Scotland via Larne. I walked through parts of Dundalk on the way home and I was appalled at the absence in that town of litter disposal units. There was one long street in which there was no such unit and this was evident from the general untidiness of the area. Contrasting this situation with what I had experienced in Scotland, I was appalled that we should be so remiss in these matters. We are not as litter conscious as we should be. I know from people who have been on the Continent that one can be fined the equivalent of £10 if one is caught dropping a matchbox, a cigarette packet or any kind of litter on the street. We talk about encouraging people not to drop litter. I wonder if eventually we will have to take more positive action in this regard. There is carelessness and very often it is carelessness on the part of people one would expect to know better. I have walked the streets of Dublin and I have been amazed at the people I have seen dropping litter in the streets. There is no shortage of litter bins and, as the advertisement says, they are generally hungry.

I do not go all the way with the Parliamentary Secretary to the Taoiseach in his castigation of Dublin as a dirty city. There is room for improvement certainly. I support the Parliamentary Secretary in one of his arguments on the Bill. He talked about people who come in to Shannon and visit Kerry, Clare, Galway, Mayo and Donegal and he suggested they should also be encouraged to visit the capital city. On the other hand, there are people who come to Dublin who do not go down the country. The Parliamentary Secretary suggested these people should be provided with very cheap tickets to encourage them to visit the country. This would be beneficial. We have good train services and good bus services. I agree with all that but I think we should also encourage our own people to holiday at home. I know the Minister is bound to take the Parliamentary Secretary's contribution seriously.

I take all contributions seriously.

I recommend the Minister to take the Parliamentary Secretary's contribution seriously. I have to be very careful now because the Parliamentary Secretary always seems to be listening when I am speaking and I have an extraordinary effect on him; he invariably comes rushing into the House to contradict something I said. The Minister was not here when I spoke about the 19 resorts which got grants under the resort development fund. This new fund under subsection (2) is considered to be a replacement for the original fund. I expressed the hope that this will not mean there will be no more money out of this new fund for the still further development of the 19 areas the Minister spoke about. We can deal with this in detail on the Committee Stage. All my life since I was a child Tramore has been my seaside resort. I always found it most attractive. There were a million and one different ways in which one could get rid of one's money. Now there are two million and one different ways. One can get rid of it in a more sophisticated way. Tramore has everything. A great deal of development work has been done but still more remains to be done. Salthill has got its share out of the fund and Ballybunion, which I know reasonably well, has got its share. I take it the new fund is not just for the purpose of developing new resorts.

This is merely enlarging the fund.

Why it is called a new fund? We can deal with this on Committee Stage. I was a little puzzled because when the Minister was introducing his token Estimate for £10 he said:

When the 1975 Estimates for my Department were being settled, £600,000 was allocated to subhead F2, which relates to grants to Bord Fáilte for the major resort development scheme, in the knowledge that advances of only £62,283 would bring total issues in respect of the scheme to the statutory limit of £4 million. The intention was to transfer the balance of £53,717 later to a new subhead in respect of the tourism development fund envisaged in the Tourist Traffic Bill, 1975, which was then in preparation.

If we did provide more than we were statutorily allowed to provide surely this Bill puts the matter in order. I cannot understand why there is any need to create a new subhead to put the matter in order. I trust the Minister will explain when he comes to reply.

We have express buses to facilitate tourists. While facilitating tourists we should never forget our own. In the early days Bord Fáilte emphasised that we should see Ireland first. Over the past couple of years we had to rely to a great extent on home holidays, and on trying to encourage our own people to stay at home. Last summer helped us to achieve that.

Recently CIE introduced changes. They have an "Expressway" bus system to take people from one destination to another. They overlook people at intermediary points. I was looking at a television programme last night in which a beautiful little town in my constituency was featured. It was remarkable that the man who was featuring his home town is PRO for CIE. Of necessity, he had to feature a protest by the local community against the "Expressway" bus rushing through the town of Durrow without stopping in its effort to get to its destination in a hurry.

That type of development which overlooks the requirements of the local people in towns which had a service, which is now being withdrawn, is bad. A moment ago I spoke about the shopkeeper who benefits from the passing tourist in his car. He is of benefit to towns in intermediate areas, from the time he arrives in the country. Everybody on his route has a chance to benefit. CIE are now cutting out half of the potential customers. I have heard other Deputies complain about this. There is such an outcry about it that I would advise CIE to rethink this decision which affects tourism. Overseas, Bord Fáilte tell potential tourists who are bringing their cars that our roads are comparatively less crowded, that they can have a leisurely holiday, and that the cars will not be bumper to bumper.

I would like to try to slow down these "Expressway" buses. That does not mean we should not have a more reliable and more genuine service which would keep to its time schedule. I appreciate that if a bus is travelling from Cork to Dublin without any stops it will get to Dublin much more quickly. Of course, we have a train service from Cork to Dublin. This "Expressway" service passes through Durrow without pulling up. I do not see any reason why it should not pull up. I should like the Minister to have a look at that. While this does not directly concern the Bill, it concerns it indirectly.

I should like to say first of all how interesting I found the discussion on this Bill and how pleased I was that so many Deputies contributed. Many novel, original and useful ideas were thrown out. Early in the summer Bord Fáilte produced a little booklet with the catchcry that tourism is everybody's business. This is quite true. It is reflected in the fact that so many Deputies are knowledgeable about the tourist industry and the role of Bord Fáilte. From reading the debate, Bord Fáilte executives will learn a good deal.

I should also like to congratulate Deputy Leonard on his contribution as spokesman on tourism for the Opposition Party. I appreciate the research he put into it. I am sure we will be able to work together. There will always be an element of working together between the Minister and the spokesman for the Opposition, and a necessary amount of collaboration and co-operation. I congratulate Deputy Leonard on his speech and on his constructive approach to the Bill.

A number of points were raised on which I feel I should comment. Deputy Leonard, Deputy Brennan, Deputy Brugha and other Deputies referred to the problems of hotels and suggested that a banking system for the hotel industry should be set up. I do not think that would make any difference unless the rate were to be subsidised. If they incurred debts the debts would still need to be paid off. Bord Fáilte already have an interest rate for hotels. They subsidise the bank interest. This is one of the grants they give.

We must try to get the tourist industry into such a healthy state that the hotels will not need assistance. We now have a good stock of hotels. Any further growth should be generated from profits inside the industry. This is a far healthier way of doing it. Early in the 1960s there was a need for Bord Fáilte to give an injection into the hotel industry to provide hotels where they were scarce and not up to Bord Fáilte standards. That day has gone. In fact, in the late 1960s and the early 1970s the pendulum swung too far the other way and, perhaps, we provided too much money for too many hotels, some of them in the wrong locations. That has steadied down. We are probably right now. I do not say we will be right for all time in the number of bedrooms we have.

It may seem strange to say that in a few years' time Dublin will possibly be looking for extra bedroom accommodation. It should be provided, if possible, through the industry itself, by the individual entrepreneurs who may want to go into the industry. I know a separate banking institution has been called for frequently to cater for the industry. It has been compared to the farming industry. The Agricultural Credit Corporation provide funds for the farming industry but I do not think a separate bank would be a suitable vehicle for financing hotels. Bord Fáilte have spoken to the banks and generally they have recognised the problems of the hotel industry over the past three, four, five or six years and have treated them as leniently as possible within the constraints of the banking stystem.

A number of Deputies also referred to the self-catering and rent-a-cottage schemes. I am very interested in these. They have been very beneficial to the tourist industry. That was the tenor of the debate. Deputy Carter and a number of others referred to the necessity to maintain standards. The rent-a-cottage scheme has certainly done that. In Europe and indeed most parts of the world now there is a movement towards a form of self-catering holiday as opposed to the hotel or guesthouse—a movement perhaps not so much from the guesthouse as from the hotel— which is growing in importance and in popularity among not alone incoming tourists but our own people. Although they do not show up on the balance of payments side of tourism, our people are tourists in the sense that they take holidays here, they must be catered for and the standards maintained for them as well. The rent-a-cottage scheme is a new concept. It is one on which I am very keen. The standards are high and it has a very good future.

Certainly we should encourage the growth of self-catering accommodation but we must be very careful of our standards. There is nothing worse than an advertisement appearing in an English or continental paper advertising a cottage or house for rent during the months of July and August in some part of Ireland, the advertisement reading: "Fully equipped; bring nothing." The visitor comes over and finds the cottage or house dirty, poorly equipped, with perhaps lack of furniture, utensils, heating or lighting. This does not give the industry or the country a good name. It is a sector of the industry I should like to see growing and perhaps we could develop a system of overseeing the standards of such self-catering units. It has advantages over the hotel—as the Leas-Cheann Comhairle knows perhaps better than any of us—and has tremendous social benefits for the area in which it is located. People who come to these houses benefit the local community and, in turn, they benefit from living in what is a strange community.

I was in north Mayo last Sunday opening a scheme of cottages and six or eight out of the total ten are occupied at present. Therefore it is a season that can be stretched, perhaps not at the full economic rent but at least in a way that will contribute to overheads. In many ways it has changed Ballycastle in north Mayo since the scheme first started functioning in July, 1974, inasmuch as the people shop in the village, go to the pub to buy a drink and, when they walk down the road to the beach, they pass people and stop and talk to them. Therefore it is of tremendous financial and social benefit to the natives living there.

I have spoken with Bord Fáilte in this respect. They are at present participating in a pilot scheme with a large operator in England advertising self-catering accommodation in this country. I hope it will be very successful but I must stress that we must be terribly careful of standards. People are becoming more and more discerning, not alone about hotels and guesthouses but accommodation generally. Deputy Lalor spoke about the condition of our streets and roads. We must always be very conscious of standards and ensure that they are maintained at a very high level.

Deputy Brennan spoke about the limited provision of money. He totally misunderstood the purpose of the Bill. Under the old Act the limit was £13 million. To date nearly £12 million of that has been spent on holiday accommodation. It was to allow a further £3 million, raising the amount to £16 million, that the Bill was introduced. But that does not mean that £3 million will be spent this year. I think Deputy de Valera referred to this also this evening. It is merely a provision to lift the ceiling of what can be spent. Bord Fáilte will have to come back to the Government and normal budgetary constraints will obtain in their case also. If the money is to be spent they will have to seek specific permission for any individual amounts spent under this subhead in the budget. Because £3 million is passed here it does not mean they can spend it all in the current financial year or the next one. Each individual item will have to be approved by me and by the Department of Finance.

I cannot remember any Deputy who did not refer to pollution and the environment. This realisation of the necessity to preserve our environment is very healthy. This applies not only to visitors, although it is important to them as well because many of them come from countries where there is a greater awareness of the ugliness of a dirty atmosphere and conditions and they are appalled at the condition of some streets in this country. In this regard the tidy towns competition has done a very good job in lifting the standards in villages and small towns. Regrettably that message does not appear to have got through to the larger towns or cities yet.

The Parliamentary Secretary to the Taoiseach and a number of Dublin Deputies spoke about this. In this city and my own city of Cork I am afraid the standard is extremely low in spite of the large sums of money that ratepayers in both these places contribute towards the clearing of litter. It may be a long haul. Perhaps education is what is needed.

If this message is got through to the three, four and five-year olds, and we keep plugging it through, they may come out better, cleaner and more litter-conscious than were we. With regard to control in this respect, Deputy O'Leary seemed to think it should be left to the local authorities and I think it was Deputy O'Kennedy who felt that local authorities should have no say in the matter. The middle road here would appear to be the correct one. What Bord Fáilte are doing is exercising their powers under the 1963 Planning Act in conjunction with the local authorities. This means a partnership and certainly the local authorities have a function to play. Bord Fáilte, from their very real concern and knowledge of the effect on tourism and revenue of a poor environment, have a function also. They and the local authorities should concentrate on this in an effort to achieve higher standards.

Deputy O'Kennedy also made the case that a Department of the Environment was necessary. Practically every Government Department have what might be described as an environmental interest—Industry and Commerce from the point of view of the IDA; Local Government which have perhaps the prime interest; my own Department in tourism; and Health from the point of view of health standards. It is for that reason that an inter-departmental committee was set up, as the Taoiseach mentioned in answer to a parliamentary question about three or four weeks ago, to investigate how co-ordination between the various Departments involved can be achieved in this matter of pollution and environmental control.

I spoke at the opening of an effluent treatment plant in Ballineen, County Cork, in September. For those Members who are on local authorities it is worth restating what I said, and I quote from it now as follows:

We must also ensure that Industrial, agricultural and residential development is not achieved at the cost of serious environmental damage. This applies particularly to water and air pollution and to waste disposal. At the same time we must be realistic. Economic expansion and the planned programmes for housing, industry and agriculture cannot but make some impact on the environment, bringing about changes in the landscape and increased pressures on natural resources.

Then I went on to say that frequently towns and local authorities, by not having proper control of pollution in the area within their control, are ruining the very tourist amenity by which many of them live. They are killing their own golden egg. I think of two towns in particular who have very valuable fishing lakes into which they are pumping sewage from the town. If those two towns do not realise the damage they are doing to their own businesses and do not face up to the cost of treating this effluent before it is discharged into the sewers, then they will kill tourism in their area, to the detriment primarily of their own area because there are other areas which are treating it and in which there are lakes and rivers that are clean. Hopefully, the worst that would happen in that regard is that the people who normally went to these areas to fish and enjoy themselves would switch to another Irish town, but it is possible that they would switch away from Ireland altogether. We must face up to the fact that we can no longer put into our lakes and rivers untreated agricultural, industrial or ordinary domestic effluent. There is a cost involved here that will have to be borne either locally by ratepayers or nationally by the Government or a combination of the two. Otherwise we will kill some of our fish stocks in rivers and also our tourist industry. As well as that, we shall ruin the environment in which we grew up and which we want our children to enjoy. They will not enjoy it unless we apply our minds to this problem.

In this regard Deputy O'Kennedy referred to Bord na Móna and to the damage that peat silt draining off the bogs was doing to part of the Shannon. This is something that was denied before by Bord na Móna. I remember answering questions on this here in the House about six months ago. Bord na Móna deny they are doing this and say that this pollution of the stretch of the Shannon in question has been observed comparatively recently, whereas they are draining the bogs into the Shannon for over 20 years. The section of the river that is involved is the catchment of the Shannon above Portumna, but, in fact, the area of bog being worked there by Bord na Móna is only 1.5 per cent of the total catchment involved. Nevertheless, they agree there is a mixture of silt and turf peat in the bottom of the river that makes boating difficult, this they have undertaken to remove this next spring at the low water. They have engaged An Foras Forbartha—and I think most Deputies will agree that this is an independent organisation in this regard —to see what damage, if any, has been done to the fish in the river and, if so, who is to blame. I will not anticipate the findings of An Foras Forbartha here today, but Bord na Móna are quite confident that when the report is produced they will be found to be innocent in this regard. If any Deputy is interested, I shall be glad to send him a copy of the report, which I think will be available in about another month.

A number of Deputies spoke about the new zoning strategy of Bord Fáilte. These zones are being drawn up in consultation with the various local authorities. They are not permanent zones. If as time goes on they are found to be wrongly drawn they can be redrawn. The worst thing tourism could have is a set policy for all time. It must be flexible and allow for changing circumstances, changing fashions, changing bank balances, and the changing sets of values of the customers, who are the tourists. These zones will be published by Bord Fáilte in their new development plan which will be out some time early in the new year. Most Deputies are members of local authorities. They will have a chance to see the zones in their own areas, and if they feel changes are necessary they can take the matter up with their local authorities. As I say, the zones have been drawn up mostly in conjunction with the local authorities.

While on local authorities, I would refer to the financing of the local tourist boards. A number of Deputies suggested that Bord Fáilte should supply more of the finance. I do not agree with this. These regional boards are established now about 10 or 11 years, and were a first move in decentralisation. Whoever pays the piper calls the tune, and if the local authorities and local interests allow Bord Fáilte to pick up more and more of the cost of the regional boards, then Bord Fáilte will want to have more and more say. If more say is to be kept at local level, then local interests should supply more money. When the boards were set up Bord Fáilte were supplying 65 per cent of the money and the local authorities and local interests were supplying the balance. Bord Fáilte are now supplying about 80 per cent of the funds involved. The Deputies here who are members of local authorities should make the speeches they made in this House on the value of tourism at their local authority estimate meetings and they should see that their local authorities contribute as much as possible. There was a limitation prior to 1963 on the amount of money that a local authority could vote for tourism. There is no such limit now. Some of the counties got this message very early and they are the ones who benefited most. Others did not. Some of them are contributing even less now than the statutory limit prior to 1963. If you want the benefits in your area, you must not alone promote tourism through your local authority but also get private people to contribute to tourism. The less funds you get from Bord Fáilte the more say you will have locally. A lot of tourism depends on local debate, local activity and local promotion.

There was some criticism of the money being spent on promoting tourism in Australia, New Zealand and Japan, which were so far away, and it was suggested that this money should be switched to the Continent of Europe where we had a very good result, and that is true. Deputies might bear in mind that in the last few years when so much of our tourism came from one source and when for certain reasons that source dried up, we had nothing to fall back on. Bord Fáilte, while continuing to develop the existing markets to their fullest, must also probe around for new markets and see if they can get tourists from any other source. There was no money spent in Japan this year. The amount spent in Australia and New Zealand this year was £30,000 from which we earned £1,5000,000 in tourist revenue. That is a very good return.

The Continent has been marvellous, the receipts from some countries being up over 30 per cent in 1975, and the expenditure on the continent on promotion this year has been £1.2 million. Furthermore, I think we are the only country in Europe that will show an increase in American tourists this year over last year. Every other country will show a decrease. I am keeping my fingers crossed, not having the final figures before me yet, but I am hoping we shall have a 4 per cent increase, which is a very good achievement for Bord Fáilte and one on which every side of the House should congratulate them. In this very difficult year for world tourism they have managed to show this very significant return from the Continent of Europe, a very good return from America and a balanced or perhaps a slightly increased position from our nearest neighbour, England. As planes get faster and bigger perhaps fares will come down or at least be a smaller proportion of people's income. There is a vast tourist market in Japan, New Zealand and Australia. If people are coming to Europe, it is right to try to bring a proportion of those people here to stay in this country.

Reference was made to the licensing laws, signposting and lay-bys. As Deputies know the licensing laws are a matter for the Minister for Justice and I will transfer to him the remarks made here. The matter of signposting is something which Deputies could best take up with the local authorities but I will pass on to the Minister for Local Government what has been said here.

Deputy O'Connor referred to fishing and, as far as I remember, he said this was neglected. This is not true. In 1974 Bord Fáilte spent £27,000 on access roads, car parks, signposting, jetties and slipways and a further £6,500 was spent on angling festivals, competitions and so forth. Angling associations were helped to the tune of £3,000 and £5,000 was provided for boats on inland waters and other facilities. The development of fishing will continue to be a priority with Bord Fáilte.

Deputy de Valera spoke about the wisdom of providing this money in times of financial stringencies and economic difficulties. I made the point that we are not actually voting this money; we are voting to raise the limit. In my Estimate each year the amount to be spent by Bord Fáilte will have to be discussed here. Investment in tourism is productive and provides employment in areas which are hardest hit in time of recession and places where there is least industrial employment.

Deputy Lalor raised the question of Aer Lingus operations particularly on the North Atlantic route. The whole attitude of Aer Lingus towards the North Atlantic, all the options open to them, whether to increase their charters, whether to come off it or whether to stay as they are, are matters which are under examination at the moment. I would be the last person to say that they should come off the North Atlantic. I know they are losing a considerable amount of money on it. The ancillary activities which they are engaged in will hopefully produce profits which will help to cut away some of that loss. They should be encouraged to go out and earn money from other sources to allow them to balance the loss on the North Atlantic. It is essential that this country should have a presence on the North Atlantic, not alone from the tourism point of view but from the morale point of view and the prestige point of view. These are things one cannot put a pounds, shillings and pence value on but they have a value. If we come off the North Atlantic there will be no competition for other carriers and that would not do.

I would like to encourage Aer Lingus if they can, within their own resources, to provide money to invest in ancillary activities that will provide them with a profit that they can put against the loss on the North Atlantic so that we can stay on the North Atlantic until times improve and that that will again turn out to be a profitable sphere of their operations. Of course, it is true that every airline in the world are losing money at the moment and the North Atlantic is a particularly heavy loss-maker for all of them. We should grit our teeth and try to get other sources of revenue that will help cover some of this loss and wait for the good days to come again, as I am sure they will.

I would like to thank everybody who took part in this debate and to repeat again what I think came through very clearly in the debate, that the two things we must watch in tourism are that the standards of everybody connected with it—from the first contacts somebody coming to this country has with somebody connected with Ireland, be it a girl in the booking office in Frankfurt or San Francisco, the staff on a boat or plane, people in the garages, hotels, guesthouses or the people on the street—should be the highest possible and that the environment into which we ask people to come is not ruined by our carelessness in the type of development we allow or in having standards which are not acceptable to our visitors. If we do that I am confident that the money I am asking the House to provide today for Bord Fáilte will be repaid one hundredfold in the years to come.

Question put and agreed to.
Committee Stage ordered for Tuesday, 18th November, 1975.
Barr
Roinn