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Dáil Éireann díospóireacht -
Thursday, 4 Jul 1991

Vol. 410 No. 4

Trade and Marketing Promotion Bill, 1991: Second Stage (Resumed) and subsequent Stages.

Question again proposed: "That the Bill be now read a Second Time."

I had suggested that perhaps the Estimates debate starting tomorrow morning is the more appropriate place for a major review of industrial performance and of budgetary performance over the last six months rather than focusing on this Bill. Nonetheless, I can understand how other Deputies could use the opportunity of the debate on this Bill to comment on the worsening unemployment and on the deterioration in the public finances.

Any industrial legislation brought before the House cannot be enacted without focusing attention on drastic unemployment. In a recent reply to the Leader of The Workers Party, the Minister for Labour pointed out that from 1987 to 1990 40 per cent of all school leavers had either emigrated or had not found work. If that does not constitute a crisis, I do not know what does. I can understand Deputies asking what contribution to tackling the unemployment crisis will this Bill make. Will it change anything significantly?

Having for some considerable time sought in this House time for a major comprehensive debate on industrial performance to discuss where we have gone wrong and where we are manifestly not getting value for money and why we are spending so much money without jobs coming on stream, I am disappointed that we failed to get such a debate; but yet from time to time we are asked to consider on an ad hoc basis legislation which is only a dimension of the total problem. We had the Companies Bill, the Competition Bill and the rationalisation of some of the agencies. There is not an overall plan.

Here again we are asked to look at a Bill, the purpose of which is to merge the functions of two disparate agencies. The Workers Party acknowledge that, as part of the overdue review of industrial performance, rationalisation of some of the State agencies in the area of industrial supports is perhaps inevitable and may even be desirable in some cases. Institutional reform offers some part of the answer to why we have performed so badly as a country since independence and, more drastically, since the end of the fifties when the outlook on industrial strategy changed so dramatically. I regret that this rationalisation is proceeding on an ad hoc basis when what is required is an overall planned comprehensive reform of industrial strategy.

In the case of this Bill I am not satisfied that what is taking place is a merger of the functions of the Irish Goods Council and CTT, nor am I convinced that in any event these are the two most compatible agencies to seek to merge. The remit of the Irish Goods Council is completely to the remit of CTT. They have separate and distinct functions. I am not convinced about this. What appears to be happening here is that we are enacting legislation for the abolition of the Irish Goods Council but not necessarily to merge the functions of the Irish Goods Council with CTT.

The Minister in his Second Stage speech drew our attention to the fact that the function of CTT is to promote, assist and develop the exportation of goods and services. The Minister in his speech gave us an interesting lesson in industrial and economic history, albeit a fairly partisan assessment. The Minister also said that the purpose of the Irish Goods Council was primarly to assist the sale and marketing of Irish goods and services in Ireland. It is patently obvious that they are two completely different functions. Indeed, the Minister's statement that the primary function of the Irish Goods Council is to assist in the sale and marketing of Irish goods and services in Ireland is slightly different to the Irish Goods Council's understanding of what they are about. If my memory serves me correctly, they promote themselves as being the body responsible "for market development of small and medium-sized enterprises in the home market". That is not quite the same as the Minister's assessment. I would argue that the Irish Goods Council have performed relatively well in carrying out a function which is very badly needed in the case of small and medium-sized indigenous Irish companies.

With regard to the history of industrial development which the Minister has given us, if I had written his script I would have put it slightly differently. Nevertheless I think we would all agree that when the traditional, largely Britishbased old-fashioned companies collapsed at the end of the period of protectionism which had started in the thirties and gradually went out of business when their Irish plants closed down here for various reasons which we all know about, the big problem was that Irish companies did not step in to fill the gap. Indigenous Irish industry was not capable of filling the gap created when the old traditional companies pulled out and the Irish-based plants of largely British, as they were then, companies closed down. This led to large-scale unemployment and the Government changed their approach towards enticing multi-nationals into this country to provide badly needed employment for our people. However, they never managed to tackle adequately the question of import substitution. That focus of import substitution was good and was correctly identified in a number of reports at the time. It is regrettable that Irish business was not able to fill the gap.

The Irish Goods Council performed a useful role in identifying that gap in our industrial strategy and the necessity for import subsitution. While there are many examples which show how they helped in doing something about this — Fiacla toothpaste, Irish cereals, etc., domestic products which are now available on the shelves of Irish shops—generally speaking, we performed lamentably. That need is more glaringly evident than it ever was and there is now an even greater necessity for us to develop and improve the assistance offered to small and medium-sized enterprises by the Irish Goods Council. I am greatly concerned that that strategy will be lost in the focus of the new Irish marketing board which, correctly, will be on winning new markets abroad for Irish companies and non-Irish companies which have roots in our economy. This will mean that the focus of import substitution about which I have spoken will be lost.

Why should our starry-eyed welcome of the brave new world of the Single Market and free market conditions in that market involve the surrender of the home market to imports? The theme running through the speeches of the Minister for Industry and Commerce in regard to the Competition Bill and so on was compete or die, the implication being that somewhere out there there is an ideal pure form of competition and if we all engaged in pure competition we would inevitably have economic growth and, therefore, jobs. I do not believe there is any such thing as pure competition in that form. I believe competition is interfered with not only in Ireland but also in the new market which constitutes the trading entity of the European Community. Why should we lie back and enjoy it when jobs are being lost on the domestic front, when Irish markets are being eaten into by greater and greater imports, and we have proven our inability to replace those imports through import substitution. That is a major area of concern to me and I look forward to hearing the Minister's response to my points.

In so far as I can read the Bill — as in the case of all Bills introduced this term, one would need to have an array of civil servants to advise one in terms of reading and studying it — section 6 seems to be the section which deals with the functions of the board. I cannot find in section 6 any reference which satisfies me that the functions of the Irish Goods Council are being retained, nurtured and developed by the new Irish trade board. Presumably the Minister will draw my attention to subsection (7) which provides that: "An order under section 4 (1) (a) of the Export Promotion Act, 1959, as amended, by the Export Promotion (Amendment) Act, 1983, in force immediately before the commencement of this section shall continue in force and shall be deemed to be an order made under this section". This seems to relate to Córas Tráchtála and not to the Irish Goods Council. In regard to the other subsections of section 6, I am not clear where expressly it is provided that the functions of the Irish Goods Council will be retained and developed. This may well be provided for in a different section of the Bill and I would appreciate if the Minister would take time out to reassure me on this point.

My party are not taking up the position of opposing the Bill for the sake of opposition. As I said, some element of rationalisation of agencies is both inevitable and desirable. While they may not have been at the sexy end of industrial promotion, the Irish Goods Council, in a modest way, have made a contribution. Their purpose was to bring to a certain level of competence small and medium-sized Irish businesses, and that necessity is as glaring now as it ever was.

I cannot understand how anyone can argue, as apparently the Minister for Industry and Commerce does, that in this brave new world of the Single Market anyone who cannot succeed on the domestic market should be able to do so in Germany, France or Italy. To lie back and to accept in a missionary position the ravages of companies originating in other parts of the European Community who gradually penetrate our domestic market is not a useful way in which to move forward. It would seem that the more logical approach to adopt in tackling this phenomenon of indigenous companies progressively losing their share of the domestic market would be to focus on import substitution. The functions of the Irish Goods Council could be best retained and developed in an arrangement with the small enterprises sector of the Industrial Development Authority. The argument that because the Irish Goods Council and Córas Tráchtála happen to be housed in the one building a good case can be made for integrating them is hardly good enough. It would seem that the purposes of the small enterprises sector of the Industrial Development Authority are closely allied to the purposes and main functions of the Irish Goods Council and that we should consider this possibility in examining the question of rationalisation.

There is a definite need to continue and improve the assistance given by the Irish Goods Council to small and medium-sized indigenous enterprises. In this respect I would like to refer briefly to an article by Clare Cronin in the Evening Press of 28 May 1990 in which she reported the comments of the president of the Irish institute of Purchasing and Materials Management, Mr. Ryan. She informed us that he had assured a group of small and medium-sized enterprise representatives that “Major contracts are flowing out of this country daily”, that his intention was constructive and that he had stressed that these were contracts which could be filled at home and filled by small and medium-sized enterprises. He was quoted as saying:

Small and medium-sized enterprises must come together to form integrated and interactive production units capable of taking major contracts from international suppliers. I am not suggesting the abandonment of one's individuality, but the need for "turn-key" supply is becoming more fashionable and economical to customers who wish to buy from the "one-stop supplier" or group of suppliers. Some of the world's largest supply groups are formed through the co-operation of many small independent companies who believe that strength is in numbers.

He based his talk on his belief that "nothing should be imported into this country", which is an interesting notion and which, perhaps, is not very practical in absolute terms but nevertheless a good starting point. He said:

Our level of industrial imports is probably one of our greatest national scandals. For every one manufacturing plant that is established in Ireland, there are five non-manufacturing units created. Of that five, four are set up for the principal purpose of importing goods and services into this country. I am also amazed at the cost and volume of components that are imported into this country, especially as the resources are available to manufacture many of them here, at a lower cost and indeed at a much higher quality.

Those comments should not cause the Minister for Industry and Commerce to have any sleepless nights, given that they were not made by any hardline ideological Worker's Party economist but rather by someone who comes from the Minister's end of the political spectrum. They amount to a savage indictment of our performance in that area and they are comments with which I agree. Given that the Irish Goods Council are very much concerned about the matter, far from being abolished they ought to be developed and nurtured.

The genral criticism which is common to all the reports we have seen during the past ten years, at least since the presentation of the Telesis report, is that our industrial policy has failed. They identified the necessity to develop a strong indigenous sector. As I said in another debate yesterday, I can never understand the reason, if a multinational company sneezes in Tokyo or New York and one of their Irish plants in one of our major provincial towns is shut down, the entire town catches a cold. The reason is there is no alternative manufacturing base there. There is no significant indigenous sector because it has never been built up. The multinationals for all their faults — and they have many, repatriation of profits being the major one — provide badly needed and well paid employment for more than 80,000 people. When a Nixdorf pull out of Bray, a Travenol out of Castlebar or a Kingdom Tubes out of Tralee an employment backspot is created. It is a sorrowful comment on our performance during the past 60 years that we have not managed to provide any alternative indigenous industry worth talking about.

It is fair to say that in more recent times the Department of Industry and Commerce and the Industrial Development Authority have taken on board some of the recommendations made in the Telesis report and so on. The days when a Minister could manipulate the Industrial Development Authority and cause them to make announcements that an outlandish number of jobs would be created, jobs which were never realised, are finished. Only during an election campaign is there the prospect, as one trade union leader put it, of a couple of hundred civil servants being handed out around the country like smarties, but this is small fry when compared to the manipulation which took place. Therefore it is fair to say that there has been concentration on some of the weaknesses highlighted in recent times. However, we ought to be careful, in seeking to become good Europeans and in rushing to embrace the Single Market, that we do not abandon entirely the home market.

Let me refer in conclusion, as I am aware that Deputy Lowry wishes to contribute to the debate, to the 1988 report of the Irish Goods Council in which they outline their own view which, as I said, is slightly different to the view portrayed by the Minister. I do not know what discussions have taken place behind the scenes but I notice that jobs will be protected.

Indeed, I wish the Minister would tell us how many jobs are involved in the Irish Goods Council. I do not know what the view of the chairman and board of the Irish Goods Council is but it is somewhat different, I would suggest, to the view advanced by the Minister. I am talking here about a difference in emphasis rather than any misrepresentation of the situation. In commenting on the Single European Market the Irish Goods Council had this to say:

The challenge of 1992 must be met initially in the Irish market. Ireland is the one European marketplace which can provide the base for carefully planned sales strategies aimed at the rest of Europe in the 1990s.

In terms of a Europe of over 320 million consumers, the Irish market is a very small one and sustained growth can only be achieved in the long term by companies with an export orientation. But, for the immediate future, Ireland cannot be regarded as small

when Irish industry still supplies only 43 per cent of industrial and consumer requirements.

The Irish market can realistically take up over £1.10 billion per annum in additional sales by Irish enterprise in industrial components and sub-supply, in food, groceries, clothing, furniture and household goods with minimum additional capital investment.

That comment is as apposite today as when it was first put together in the 1988 report. The position remains the same. It is important that we have regard to that comment and not lose sight of it in seeking industrial recovery.

Quite frankly, the Government have been let off very lightly by the Opposition on the question of unemployment. It is a crisis. We are hastening towards the recess once again and we still have an unemployment crisis. The Government may believe correctly that the Opposition do not have the answer, but it is patently clear that the Government do not have the answer either. Over the past three years 40 per cent of all school leavers have either emigrated or are unemployed. That is a terrible indictment of our inability as a small population to get our economic act together and to create sustainable jobs. Many of the social problems we face and many of the problems we, the politicians, encountered at the doors during the recent local elections come back to the evil of unemployment. There are large areas in my own constituency where the level of unemployment is well in excess of 60 per cent. I do not think it is within the capacity of either Dublin County Council or Dublin Corporation, who try less hard for reasons that are not pertinent to this debate, to lift those areas and to provide hope for the people in those areas unless we can provide employment.

First, we must provide employment and we are not doing that. We have a lamentable record and the situation is as bad as back in the bad old days of the fifties. That is why we should focus the concerted energies of this House on the question of our industrial performance and where we can make improvements.

I compliment the Minister on bringing forward this very important legislation. In particular I compliment him on the preparatory work that has gone into the legislation before it was initiated. I am aware that the Irish Goods Council and Córas Tráchtála have been well briefed on the implications of this legislation. This is a hallmark of the Minister's term of office. Before he brought the Competition Bill to this House he organised various seminars throughout the country so that the sectors that would be affected by that legislation would be briefed on it. I compliment him sincerely on that work.

The amalgamation of the Irish Goods Council and Córas Tráchtála into a single marketing board offers real potential to provide a more streamlined, efficient and effective service for expanding existing businesses and creating new jobs. The nature of enterprise is to balance risk and opportunity. There is scope for new business in the Irish market worth over $1.2 billion a year. This figure does not represent imports or even competing imports but replacing a relatively small share of manufactured imports, around 20 per cent, which should and can be supplied by Irish companies.

As a member of the European Community we are fully committed to open, free and competitive trade in the post-1992 Single Market. This will mean that the home market will not just be a local market and we must look for new customers, new opportunities and new markets in the wider Europe. At the same time enterprise, like charity, begins at home. Almost every business company needs a strong local base from which to launch into the export market. The local base will provide the initial experience, the credentials and the resources needed to expand abroad. One of the disadvantages faced by Irish industry in seeking to seize new business opportunities in the Single Market is Ireland's share of its own local market, around 40 per cent by comparison with other European countries. However, this may not be a disadvantage because the scope for increasing market share is very substantial and even a modest gain will be reflected in millions of pounds worth of new sales. In the Ireland of the nineties there has never been a better time to start a new business or aggressively develop an old one. The range of marketing support services available to Irish companies from the Irish Trade Board both at national and regional level will be comprehensive and affordable.

A multiplicity of specific business opportunities have been identified in detail. Purchasers in industry and in the retail trade are well disposed towards up-and-coming Irish firms. Indeed, success in the Irish home market will lead to new opportunities, new customers and new business in the potential Single Market. In the highly competitive nineties Irish firms must concentrate on quality consumer service and good marketing strategies. Indeed, we have many companies who are committed to quality, good customer service and good marketing strategies. I can recall many such companies in my own constituency, companies like Sala ADC, Smiths, Wexford Creamery, ABS and Walsh Mushrooms and I am confident that the legislation before the House today to amalgamate these two agencies will help these companies to diversify, to expand and of course to increase the number employed.

Improved marketing performance continues to be the single most important means of preparing for the future. During 1990 it was encouraging to note the increased number of Irish manufacturers extending their commitment to marketing and participating in marketing initiatives and building in-company marketing strength under the direction of the Irish Goods Council. Even in the short term the new business gain was substantial. The efforts must be intensified over the next few years if Irish firms are to win a realistic share of the Irish market and from there bring their export potential onstream. In this context the decision to establish a new marketing agency will provide a timely additional stimulus for Irish companies to intensify new business development. The Irish Goods Council welcome this development and are well advanced in preparing for its implementation. The new agency can be expected to make a significant contribution to the development of Irish manufacturing industry in fully exploiting the enormous potential, both existing and new, for profitable growth and job creation in the marketplace of the nineties.

I commend this Bill to the House.

The Trade and Marketing Promotion Bill which is being introduced here today arises out of the Review of Industrial Performance carried out by the Department of Industry and Commence and published at the end of last year. The extent to which that Department are bankrupt of ideas can be gained from the report and also from the comments of the National Economic and Social Council in their report, A Strategy for the 90s published in October, 1990.

NESC said in a strongly-worded statement, which did little to conceal their criticism of the Department of Industry and Commerce, that "the Council looks forward to the forthcoming three year review of industrial policy in order to assess the extent to which the intentions declared in policy statements has been translated into action". The fact that the chairman of the NESC is also the Secretary of the Department of the Taoiseach should not be lost on anyone.

It is evident that within Government, as in the country generally, there is growing concern at the ineffectiveness of the Minister for Industry and Commerce in carrying out his primary function as Minister responsible for industrial policy and employment creation. It seems that the Minister, Deputy O'Malley, with his activities as PD Leader and his desire to be involved in all respects of Government policy, devotes too little attention to his own Department.

The NESC comments on the Department of Industry and Commerce Review of Industrial Performance should be borne in mind. While the review was published a couple of months after the NESC report, it is clear that drafts of the review were already circulating within Government and dissatisfaction with the review was rife.

The Department proposed one approach to industrial policy which the Minister rejected. They recommended the creation of a super agency responsible for almost all aspects of industrial policy. This would be centred in the Industrial Development Authority. Other agencies would be scaled down according to the Department's view and would carry out very narrow functions.

That one big State agency approach was rightly rejected by the Minister. However, the Minister did little beyond rejecting the Department's view. All that he proposed in the preface to the Review of Industrial Performance was: (1) The IDA to be the sole promoter overseas of industrial development; (2) NADCORP and IDA to be integrated; (3) CTT and the Irish Goods Council to be merged with the possibility of further rationalisation involving BIM for fish and CBF for meat.

The amalgamation of the Irish Goods Council and CTT is proposed in this Bill. It is a logical step to take but in the context of the job crisis we face it is wholly ineffective as a measure by Government.

The Minister has belatedly recognised that the policy approach of his Department is just not working. Secondly, he has belatedly recognised that his Department have not the resources or the ideas to help spark structural change in the country and the development of industry and services. That this is the case is evidenced by the establishment by the Minister of yet another group to look at industrial policy. This new group is made up of industrialists and trade unionists. While wishing the group the best in terms of designing new approaches to industrial policy, one cannot help but think that it is purely a reaction to the high unemployment levels and an attempt to show some action on the part of the Government.

This Government seem to think that publishing reviews, establishing review groups and task forces is the way to tackle problems. In many ways the problem of unemployment has grown so bad that there is no longer time for further analysis. Action is what is needed and in this respect the Minister for Industry and Commerce has been sadly lacking.

Since coming into office two years ago the Minister has introduced the Competition Bill and this Bill. Other Bills from his Department have largely been to comply with European Community legislation, such as the Liability for Defectice Products Bill. It seems that the Minister has suddenly woken up to his own inactivity by the manner in which he is ramming both the Competition Bill and this Bill through the Dáil in the closing weeks of this term.

One must question why the Minister is so anxious at this point to get these Bills on to the Statute Books. When one considers that the Progressive Democrats and Fianna Fáil meet shortly to discuss their coalition arrangement the answer is obvious. Deputy O'Malley, up to the guillotining of the Competition Bill and the quick passage being sought for this Bill, had nothing to show for his two years in office. The Minister knows that that is also the view of his Fianna Fáil colleagues in Government and the view of a growing number of people in the country.

The image of the Progressive Democrats as some form of guardian angel preventing a Fianna Fáil Government from doing wrong is suddenly wearing thin. The reality is that this Government have lost control of the public finances, have failed on tax reform and are presiding over growing disaster on the jobs front. All of this rapidly deteriorating performance is taking place, not, as the Progressive Democrats would have us believe, in spite of their participation in Government but rather because of their failure in Government.

This Bill is typical of a Minister who has lost his way. If there is a problem, set up a task force, amalgamate two agencies or set up a new agency such as the Competition Authority. No change of direction, no change of emphasis is forthcoming. One is suddenly confronted with the reality that all the thinking of how Government should relate to industry has fossilised in the thinking of the sixties and seventies. The Minister cannot walk away from the failures in industrial policy. He has been Minister for Industry and Commerce for almost seven of the past 14 years.

I would like to see industrial policy being tackled in two ways. First, the IDA should have national responsibility for establishing and expanding projects in industry and services. Second, CTT should have responsibility for generating a market-oriented culture within our enterprises in industry and services. Thirdly, we should have a regional development approach, building on experience in Shannon Development and linked in with local government reform.

I believe that a lean organisation centred on the amalgamated CTT and Irish Goods Council should have responsibility for gathering and disseminating market information, for encouraging business to invest resources in market research, marketing and promotion. That responsibility should apply to all sectors — beef and other meat, fish, manufacturing and services. It is time we thought of all sectors on a similar footing. None should be treated as a cinderella, which is the problem with certain sectors to date, such as tourism.

The State agencies should not be substitutes for action by enterprises themselves. CTT should not be involved directly in marketing or promotion for business. CTT should, however, effectively co-ordinate efforts with business enterprises and encourage enterprises to devote adequate resources to market-oriented approaches. Relying on IDAassisted investment in buildings, plant and machinery may help get a business started but it will not keep it in existence or help it to grow.

Reliance on tax incentives may also be effective in creating an initial interest in Ireland as a location for foreign business; but it can be expensive, leading to higher rates of income tax on individuals and also is vulnerable to retaliation and complaints from other countries. The recent German pronouncements on the International Financial Services Centre and tax breaks operating there do not augur well for the future. Similarly the relative failure of the idea of the much-vaunted special trading houses, which Deputy Brennan used to talk so much about, teaches us to be mindful of short term gimmicks and quick fix solutions.

For sustained long term development we need consistent policies which foster an enterprise mentality and a willingness to take risks. We need through Government policy to develop approaches that encourage and support that approach. The policies should not try to substitute for action that should be taken by enterprises themselves but there should be incentives which act as a stimulus and get business to realise the benefits of having a well thought-out approach to markets in Ireland and elsewhere.

With the greater integration of Europe the separation of marketing advice for enterprises selling within Ireland and outside Ireland no longer makes sense. For that reason the Bill is to be welcomed. However, it does not go far enough in terms of creating an approach that will encourage investment in market-related activities. Fine Gael will in the coming months be setting out their views for a radical overhaul of the Government's relationship with business, for job creation and the encouragement of regional development.

In the meantime, it is to be hoped that the Government face up to the reality of an economic performance unravelling at their feet and that they do something positive about it rather than tinker around the edges as this Bill does.

I welcome the Trade and Marketing Promotion Bill and sincerely wish the new body every success in the future. As one of the smallest countries in the EC and an island nation we are doing very well in expanding trade in export markets and there is no reason why that cannot continue. At present our export trade is worth £15 billion, which represents a very substantial business. This is an achievement of which we should be proud. We cannot, however, assume that our outlets are safe. Our business people must continue to work hard in expanding present outlets and in finding new markets. We can take nothing for granted in the business world. The EC market can change at any time and is changing even at present. Our business people must keep up with the time, and the Government must help those who are finding it difficult to do so.

The UK market is vital to our national productivity. At present it takes one third of our total exports. Surely this is an area where we can increase our exports, and the reasons are simple. It is our nearest market. It is the least costly to reach and it has high Irish oriented population. If we can maintain our national identity of credibility, producing quality goods at reasonable prices, we should be able to increase our UK markets.

Our home market is also vital to our national prosperity. It should be easier for us to export goods into the market of 320 million people than for any other of our European partners to export to Ireland where we have a population of five million or thereabouts on the whole island. The competition should be less at home than abroad.

The home market depends greatly on our tourism policy. There is no reason why we should not have a united tourist effort by North and South. The whole island would benefit greatly if such an arrangement was agreed. In fact, the British-Irish Inter-Parliamentary Body, of which I am a member, are about to prepare a report on this issue. In my county of Meath great efforts are being made by way of extra investment and community interest to increase the tourism trade. The Taoiseach will be officially opening a new development at Knowth, County Meath in the near future. We have made massive investments in the archaeological park at Newgrange, at Tara Hill and Trim. This should help to bring visitors to our country. I would like a similar attitude adopted at national level because that is the way we can get investment into our country for the benefit of our national economy.

The EC market is vital. We export three quarters of our total exports to European countries, including one third to the UK. I would like the Minister to advise the new board on this. I welcome this opportunity to highlight the need for a tighter link and an awareness between the educational system here and the business sector. The link is not tight enough. Many young men and women, highly qualified in marketing and languages, are fit to play their role in the national interest, given the opportunity by our State, semi-State and private business people. Many are snatched up by foreign businesses before they are awarded degrees because they are identified as future money earners.

There is no point in investing large amounts of taxpayers' money in the education system and giving the benefit of our investment to others to take business from us. I wish to compliment Dublin City University and the University of Limerick, formerly NIHE colleges, on their excellent work in preparing young men and women for degree courses and to become top class business people. Our regional colleges also play a major role preparing our students to become top class people in trade and commerce. Our future export trade depends on such people. Teachers and students alike, must be congratulated. I ask the Minister to ensure the new board pay special attention to this. Business people at home must be encouraged to employ such people quickly and we should consider paying a grant to enable them to do so as foreign companies are able to pay higher salaries.

Our responsibility is to create productivity with profit as this is the only way to give a better standard of living to our people.

First, I welcome the response of Deputies to this Bill. It has been generally positive. I should like to reply to the questions raised. I am slightly disappointed that no members of the Front Bench of any of the three parties opposite are present, which is rather unusual. In my 14 years as a Member of this House we adhered to the tradition of keeping a presence when in Opposition. I decided to make that comment because this Bill is of great significance.

Deputies Boylan and Taylor raised the question of resources available. The most significant development in augmenting resources for marketing support has been the inclusion of the marketing support measures operated by CTT and the Irish Goods Council in the Programme for Industrial Development 1989-1993. This programme is the mechanism by which the Government lay formal claim to EC Structural Funds to support industrial development activities. Marketing measures under the programme attract the highest support rate available at 75 per cent, and this reflects a recognition by the Commission of the central importance of improved marketing to Irish industry. Our success in securing this level of support has dramatically changed the Government's capacity to get behind and support the marketing efforts of Irish industry. It has copperfastened the existing services of CTT and the Irish Goods Council and it has allowed the agencies to develop new and exciting programmes to help progressive firms.

Prior to the commencement of the industrial programme, the marketing agencies, like all areas of the public sector, had to absorb their share of the cutbacks in Exchequer spending. However, starting in 1989 and continuing through 1990 to this year, the Government have been able to give substantially increased allocations to both agencies. Deputy Boylan asked about giving teeth to the board. Section 6 gives the board a very broad remit in doing their job. In this Bill I have deliberately not put restrictions on the board which may reduce their flexibility to perform their function of assisting the marketing efforts of Irish firms.

Deputy Boylan also spoke about the quality of the staff on the board. I agree that the personal skills of the board's staff is the key ingredient in the success of the board. From my experience I can tell the Deputy we have good quality, hard working staff at home and abroad doing an excellent job. From my experience over two years of dealing with the Irish Goods Council and CTT I have been very impressed by the expertise of the staff at all levels through the organisation, working at home and abroad. It is a great indication of where we are as a country from the point of view of our marketing capabilities. I have been very impressed, like organisations throughout the world who have dealt with those bodies, by the standard of our experts and our staff in both organisations. Indeed, Deputy Taylor endorsed this view and I thank him for that.

The boards of management, and staff, have acknowledged an inherent sense of what is now proposed. They support it fully and co-operated with me, and my Department, in the merger process. I thank them for this and acknowledge their supportive role. The success of the new agency depends more than anything else on the commitment of their management and staff to the challenging task they face. I thank each and every one of them for their efforts in the past and wish them every success in their future endeavours the outcome of which is of such fundamental importance to the future of this country.

Deputy Taylor referred to the existence of non-tariff barriers in France and Italy. There is some truth in what he said, but I am pleased to say we have a very substantial trade surplus in those markets. Our exports to France in 1990 were worth £1.5 billion and to Italy £634 million. Both figures grew rapidly in the eighties. Furthermore, barriers are coming down in Europe generally and the long term growth prospects in France and Italy are excellent. Córas Tráchtála, and now the new board, will be targeting the regional programmes which are part and parcel of their programmes in most European countries but particularly in France and Italy.

Deputy Taylor raised the issue of job creation. The Government's main role is to get the environment right for job creation. The Government are doing everything they can to improve this situation. Certain infrastructure measures had to be put in place and this takes time. We are getting things right in improving our education system and our research and development system and the general economic indicators — all steps required to improve the climate for innovation and business development. We all know that much remains to be done in this country, but in my view the Government's approach is the correct one. Other economic systems in East Europe and elsewhere, where the State attempted to provide jobs for all, have collapsed totally and brought greater misery to all their citizens than our system does, imperfect as it is. This Government have put job creation as our top priority. This country may not do as well as other EC economies, but this country has had a much later start. Most, if not all, of our EC partners were independent countries in charge of their own destinies long before this century began.

Deputy Hilliard mentioned the question of natural resources. I am aware that recent studies have shown that countries create their own natural resources as much as inherit them. This is especially the case with human resources, which must be trained and educated. A country, for example, creates a strong base of computer literate people rather than inherit them. Deputy Hilliard is correct in saying that our educational institutions are second to none in the world and are playing a very important role in relation to the creation of our first-class marketing and business people. Of course, Ireland is rich in a strong base of young, talented, educated people. I believe that the development of successful strong exporting companies, using our people resources in management, technical and back-up roles, is the way forward for this country and the new board will have a crucial role in developing such companies.

I would not want, nor did I in my speech, wish to pretend that this Bill is the answer to the unemployment problem. This Bill is about providing an important part of the support service to help generate sales, which in turn create jobs. It is one part of the economic jigsaw.

The new board are specifically supportive of small and medium sized Irish companies. As I said in my speech, the board will focus on native industry. They will not have a role in relation to multi-nationals and their marketing activities. We are particularly anxious that multinational companies would have their marketing base here and we would assist them in every way possible. We are primarily concerned about indigenous Irish firms, small to medium sized companies, based here. Most of the multinational companies are in a position to provide services for themselves and are successful in the field of marketing.

Deputy Rabbitte spoke about what he considers the ad hoc approach to rationalisation of State agencies. I accept that in a perfect world what Deputy Rabbitte says might have merit. However, given the nature of a rapidly changing domestic and international environment and given the new challenges and threats posed by the Single Market, it is essential to have the freedom to review and, when necessary, change policy on a continuing basis. This Bill and the decision which it implements are just such a response to the changing marketing demands in our firms. I am delighted that the year in which the Bill has been published will also be the year in which the Bill will be passed into law, hopefully with the co-operation of Deputies from all sides of the House, and that it will be before the Seanad next week.

The new board — An Bord Tráchtála — will play their part in assisting our national economic development. I would like to take just a few moments to describe, in general terms, the kinds of services which are supplied by the agencies which will form the new board. Córas Tráchtála operates seven distinct marketing programmes and, indeed, with each of these there is a range of related activities. These can, however, be summarised into three broad categories. First, Córas Tráchtála provides detailed market information. Their network of 21 overseas offices provide essential on the ground assistance to exporters and their market information centre in Dublin hosts the largest collection of market information in Ireland. We want to ensure that all our manufacturers are aware of the support facilities which are available from the new board which will be based at Merrion Hall in Dublin.

Second, Córas Tráchtála operates a range of market development activities. These would include, for example, research activity which would identify potential markets for Irish firms or explore the best market entry strategies for particular sectors.

Finally, CTT provides financial assistance to exporters through a range of schemes. The most notable scheme is their targeted marketing consultancy programme which is a direct result of structural funds support and which makes substantial grants available for major marketing programmes. I would like to have had more time to dwell on all these schemes but I do not have the opportunity this evening.

For their part the Irish Goods Council provides general marketing advice for very small manufacturers which are totally reliant on the domestic market. In particular they advise firms on opportunities in business to business sales and in undertaking sectoral marketing initiatives. I would like to point out that the Irish Goods Council now provide services for in the region of 800 companies. At present Córas Tráchtála provides direct work for 1,200 companies. Some of those companies will be combined in the new organisation. There are 5,000 manufacturing companies in Ireland at present, only 2,500 of which are exporting. It is imperative that the balance of these companies would look to exporting because only through exporting can they build up an additional base and create the much needed employment. With 340 million people in the Single Market of 1992 the opportunities for exporting companies will exist.

Deputy Rabbitte feared that the Bill was abolishing the functions of the Irish Goods Council and that services to companies on the home market would be lost. It is very important that I put it on the record that this is not the case. I appreciate what Deputy Rabbitte has said in sincerity and I agree with the views expressed by him in complimenting the work of the Irish Goods Council and their commitment to small indigenous companies. He shared the praise with Córas Tráchtála.

In fact the service provided to indigenous industry and small business in particular will be enhanced as a result of this merger. Firstly, all the programmes presently operated by the Irish Goods Council will continue. The funding for these programmes is secured under the Community support framework in the Programme for Industrial Development, 1989-93. I should like to give an example in relation to the Irish Goods Council. When they had a company ready for exporting they had to hand that company over to Córas Tráchtála; there was in a sense a change of personnel. That is the basic kernel of this Bill. We want to ensure that there would be continuity for the small indigenous company's right to become a major exporting company. I want to make it clear that the position of the staff is protected. The present acting chief executive of the Irish Goods Council will become assistant chief executive of the new organisation. The staff of 30 will be totally integrated with the whole staff of approximately 254 people in Córas Tráchtála.

It is imperative that we state the objectives of this merger — it is a merger of two separate organisations coming together. It is not because they are in one building, as Deputy Rabbitte mentioned in his contribution; the fact is that they work in the one direction, serving Irish companies. It is important that they be given a new start in 1991 by the creation of this new board. It is vital that we put it clearly on the record that their functions will continue and will be enhanced under the new organisation which is being established here with the support of Deputies on all sides of the House.

I welcome the contributions by Deputy Lowry, Deputy Cullimore and Deputy Hilliard. I express my thanks for the complimentary comments made in relation to the work of the Irish Goods Council and Córas Tráchtála. I do not think there has been any criticism of either the Irish Goods Council or Córas Tráchtála and that says much for two organisations which have been in existence for some time. It is encouraging for the staff of both organisations to know they have the unanimous support of this House for the creation of this new board because they have a major task ahead. I would like to think that all of us would assist them in their work.

Deputy Rabbitte referred to the identification of £1.2 billion worth of work in relation to import substitution. That is a fundamental part of our policy. Government policy is to identify and provide those jobs. Indeed in discussions which the Taoiseach had with the social partners and the heads of State companies that area was mentioned. We have to identify and provide the necessary jobs here at home.

I commend this Bill to the House and again I thank Deputies for their co-operation and assistance in allowing this Bill to have such a speedy passage.

Question put and agreed to.
Bill put through Committee, reported without amendment and passed.
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