(Donegal South-West): Sustainable tourism development in terms of markets, investment and most importantly the environment, will be the primary focus of plans for the industry for the remainder of this decade. The environment remains the bedrock of Irish tourism and sustainable development requires that the product is developed in such a way that the environment is preserved and, ideally, enhanced.
In planning for the further development of tourism, priority will be given to developing new markets and products to improve the seasonal and geographic spread of tourism in Ireland. Bord Fáilte are creating a planning framework embracing tourism centres, rural tourism, special interest areas and touring routes. Investment in products for the off-peak and shoulder seasons will feature prominantly in the Government's submission for support in the next round of Structural Funds.