As I have said on previous occasions, I consider it extremely important that we do not lose the uniqueness of the Irish welcome for visitors to this country. I think it vitally important that the quality of service offered to visitors from abroad and indeed to those who choose to holiday at home, whether for shorter or longer breaks, is maintained at the highest levels. It is only by maintaining a pool of highly motivated, productive, committed and skilled labour within the industry that we will ensure that holiday makers impressed by the service offered, will return to holiday here or encourage their friends to join with them in experiencing the delights of a holiday in Ireland.
The tourism industry is a global one and we must ensure that our competitiveness is maintained in attracting visitors to this country. We have over the years invested heavily to create a tourism product which is the envy of our competitors. We must continue to improve and grow to ensure that that we do not lose the competitive edge that we have strived so hard to achieve.