The overall budget for Vote 36 – Defence is delivered under a single programme entitled ‘Defence Policy and Support, Military Capabilities and Operational Outputs’. Dedicated recruitment funding is not identified separately in the Defence Vote, other than a specific budgetary allocation within Subhead A.22.2 (Miscellaneous: Advertising), which provides for advertising costs supporting various Defence Forces recruitment initiatives.
The table below outlines the Subhead A.22.2 allocation, expenditure and % of allocation spent on Defence Forces advertising over the period specified.
Subhead A.22.2 Advertising
|
Allocation €m
|
Expenditure €m
|
% of Allocation Spent
|
2022
|
€0.395
|
€0.958
|
242%
|
2023
|
€1.000
|
€1.749
|
175%
|
2024
|
€2.400
|
-
|
-
|
The increased funding provided for advertising in 2024 will significantly enhance this year’s Defence Forces recruitment efforts. It will enable progress on a wide number of ongoing recruitment initiatives, including general service recruitment, direct entry recruitment and re-entry recruitment schemes, while also facilitating engagement with a marketing and media partner to assist with the overarching Defence Forces 'Be More' recruitment campaign.