In reply to the Deputy, neither Aer Lingus nor Bord Fáilte have received complaints from travel agents in regard to this matter. There was one complaint last year but it transpired that the company concerned were satisfied that Aer Lingus had met their requirements.
Aer Lingus are increasing the frequency of their services in 1971 from Great Britain to this country according to the character of the services. I do not know whether the Deputy had the experience which I and my successor have had in meeting those who were concerned with the marketing arrangements in Aer Lingus on which a total of about £4 million was spent including £1 million advertising. I would say they are among the most dynamic marketeers I have ever met.
The idea that they are not taking every opportunity to develop services of all kinds, wherever they can be economic, is quite absurd. Aer Lingus is a company with, comparatively speaking, short haul services both across the Atlantic and to Europe. Therefore, the overheads, expressed as a proportion of total cost, are larger than those of almost any other international airline of note. In spite of that, Aer Lingus is able to put aside profits for further development of both services and company, which is proof of the efficiency of the company. I know they can always be more efficient. I know they make mistakes. But they are certainly one of the most dynamic marketing organisations I have ever encountered.