The attraction of major sporting events to Ireland is an important element of our tourism strategy and where suitable facilities are available Ireland has been successful in attracting a range of world class sporting events. We are not in a position to bid for the European Cup, World Cup or Olympics as we do not, as yet, have adequate facilities.
We are, however, aggressively marketing Ireland as a location for sporting events. In 1990 for example a number of world championships yachting and sailing events will take place in Ireland together with the Boxing World Cup while in 1991 the Walker Cup will be held in Portmarnock Golf Club. Strenuous efforts are currently being made to attract the Ryder Cup to Ireland for 1993 and the Hockey World Cup in 1994.
In addition events in motorsport, showjumping, golf and horse racing are being actively pursued. Such events will generate significant tourist traffic and give worldwide TV and media exposure to Ireland. Other promotions such as corporate sports events and incentive events are also being developed.