An intensive programme to promote the Shannon Estuary as a location for large-scale industry was undertaken by SFADCo, in conjunction with the IDA, in the second half of 1990. It was aimed at selected major companies of the type most likely to bring worthwhile economic benefit to the area, i.e. companies operating globally which could make use of the significant natural attributes and facilities of the deep-water estuary while satisfying the highest environmental standards.
During 1990, new promotional brochures and other detailed marketing briefs on the estuary were prepared. By the end of 1990, detailed site profiles had been prepared for a number of locations on the estuary.