Vol. 440 No. 7
34 Mr. Dukes asked the Minister for Tourism and Trade if he will give a breakdown of the spending of the £3 million which he has at his disposal to promote Irish tourism in the United States; and if the full amount has been allocated.
50 Ms F. Fitzgerald asked the Minister for Tourism and Trade if he will give a breakdown of the spending of the £3 million which he has at his disposal to promote Irish tourism in the United States; and if the full amount has been allocated.
61 Mr. J. Higgins asked the Minister for Tourism and Trade if he will give a breakdown of the spending of the £3 million which he has at its disposal to promote Irish tourism in the United States; and if the full amount has been allocated.
It is proposed to take Question Nos. 34, 50 and 61 together.
The estimated breakdown of the £3 million spent associated with the media campaign in the US, which is currently underway, is as follows:
|
Advertising |
£2,257,000 |
|
Research |
£125,000 |
|
Production of Fulfilment and Distribution |
£280,000 |
|
Management Fees and Expenses |
£71,000 |
