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Dáil Éireann díospóireacht -
Thursday, 5 Oct 1995

Vol. 456 No. 5

Written Answers. - Marketing of Ireland.

Joe Walsh

Ceist:

36 Mr. J. Walsh asked the Minister for Tourism and Trade the action he has taken or proposes to take to ensure that efforts to market the island of Ireland as a tourist destination are conducted in a fair and equitable manner so as to benefit all areas of the island. [14037/95]

David Andrews

Ceist:

130 Mr. Andrews asked the Minister for Tourism and Trade the action he has taken or proposes to take to ensure that efforts to market the island of Ireland as a tourist destination are conducted in a fair and equitable manner so as to benefit all areas of the island. [14131/95]

Tony Killeen

Ceist:

160 Mr. Killeen asked the Minister for Tourism and Trade the action, if any, he has taken or proposes to take to ensure that efforts to market the island of Ireland as a tourist destination are conducted in a fair and equitable manner so as to benefit all areas of the island. [14169/95]

I propose to take Questions Nos. 36, 130 and 160 together.

Consumer research undertaken by Bord Fáilte shows that potential visitors to Ireland from overseas consider Ireland as a complete entity in tourism terms. Accordingly, Ireland is being marketed internationally as a single destination but with campaigns which allow for individual products in the regions to be further promoted through follow up mailings and other marketing activity. The available statistical data would suggest that the economic benefits from the development of tourism in recent years have been widely spread throughout the regions.

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