Inquiries to the Bord Fáilte London office dropped off by about 15 per cent and there was some slowdown in new bookings in the immediate aftermath of the recent bombing. However, this year's tourism season is performing strongly to date, in particular from Britain, and Bord Fáilte forecast about 4.7 million visitors by year end, including 2.5 million from Britain.
Bord Fáilte is, of course, continuing to closely monitor the situation in association with the key carriers, tour operators and product suppliers. Appropriate strategies to deal with situations such as this have already been considered by Bord Fáilte and the Overseas Tourism Marketing Initiative who, notwithstanding the latest incidents, will continue to promote and sell Ireland as vigorously as possible on the British market.