The principal source of incentive for the promotion and development of the Irish tourism industry is the Operational Programme for Tourism, 1994-9. The Operational Programme for tourism aims to generate investment of more than £650 million for Irish tourism over the period 1994 to 1999, of which £369 million will be provided in the form of grants by the European Union.
Grant assistance for the private sector is primarily available under Sub-Programme 2 (Product Development) and Sub-Programme 3 (Marketing). The total European Regional Development Fund (ERDF) aid available under these sub-programmes amounts to £190 million for the period 1994 to 1999. The selection of projects for assistance under the Product Development and Marketing Sub-Programmes of the Operational Programme for Tourism is determined in the case of each application by independent management boards established under the programme. Details of European Regional Development Fund grants for individual projects are contained in the annual reports of the management boards, copies of which have been laid before both Houses of the Oireachtas. In the period 1994 to end 1996, it is estimated that the total amount of European Regional Development Fund aid spent under these sub-programmes amounted to some £49.5 million.