Vol. 494 No. 3
91 Mr. U. Burke asked the Minister for Defence the steps, if any, he intends to employ to advertise for recruits to the Naval Service; and the plans, if any, he has to improve the quality of advertising to take account of the competition in the market place to attract young people as a result of the booming economy. [17887/98]
154 Ms Fitzgerald asked the Minister for Defence the steps, if any, he will take to advertise for recruits to the Naval Service; and the plans, if any, he has to improve the quality of advertising to take account of the competition in the market place to attract young people as a result of the booming economy. [18103/98]
I propose to take Questions Nos. 91 and 154 together.
An extensive advertising campaign was launched earlier this year to enlist recruits to the Naval Service. This included advertising in the national and local press, national and local radio and on Aertel. Also an advertising package, incorporating a specially designed recruitment video, was circulated to every second level school in the country. To date, this advertising campaign has proved successful as the Naval Service filled its original quota of 50 recruits without difficulty.
The new recruitment campaign to attract a further 70 Naval Service recruits has been advertised on Aertel since last week. It is also proposed to advertise on local radio when Naval Service vessels are in port inviting young people to come aboard and talk to serving personnel about careers in the Naval Service.
