The aim of the strategic management initiative is the delivery of an excellent service to all citizens. The provision of a bilingual service to members of the public has been identified as an important aspect of the SMI's quality customer service initiative, which was launched in 1997. The principles of quality customer service state that services should be made available for those who wish to do business in Irish. In addition, the SMI division issued guidelines to Departments and offices in July 1998 concerning the use of Irish in publications for the public. These guidelines were based on Bord na Gaeilge's "Expanding Bilingualism – Guidelines for Action Programmes in the State Sector". One of these guidelines is that at least a reasonable amount of Irish should be used in material for the public. The SMI produced four reports in 1999, three of which contained an introduction or executive summary in Irish.
Quality customer service was also a key aspect of the next phase of the SMI, which was launched in Dublin Castle in July this year. Speaking at that launch, I stated that the new working group, which has been established to chart a course for the next stage of QCS, should pay particular attention to the needs of specific groups of customers, including users of Irish.
Link, the newsletter of the SMI, is issued free of charge to all civil servants, Deputies, Senators and public service bodies. Although the July 1999 edition of Link invited contributions in Irish, none was received. However, in line with the guidelines referred to above, every effort will be made to ensure that Irish is used in future editions.