The national alcohol policy was launched by my Department in September 1996. It is directed at reducing the prevalence of alcohol related problems through an emphasis on moderation in alcohol consumption. As alcohol problems are multidimensional, the policy sets out multisectoral solutions requiring both environmental and individual strategies.
Since the publication of the policy, a number of elements of the action plan have been put in place. The national alcohol surveillance centre has been established; a national lifestyle survey has been carried out and an advertising campaign emphasising the message of moderation in drinking has been carried out and evaluated and a new campaign aimed at young high risk drinkers is in the planning stage. Research is currently being carried out in relation to the impact of alcohol advertising on young people.