The Government strategy for road safety 1998-2002 has prioritised a systematic and co-ordinated set of measures for preventing and reducing road accidents. It establishes quantified targets for achieving its objectives, the principal of which is to reduce road deaths and serious injuries each by at least 20% by 2002 relative to 1997. The need to increase the wearing rate of seat belts has been identified as one of the four key priority areas in the strategy.
The third progress report on the strategy shows that real and worthwhile gains are being made in road safety within the framework of the Government strategy. The level of roads deaths reduced by 13.3% between 1997 and 2001, and serious injuries decreased in the 1997-2000 period by almost 25% relative to a reduction target of 20% by end 2002.
The National Safety Council has been mandated with the role of road safety promotion, education and advertising. Its hard-hitting advertising campaign called DAMAGE is aimed at increasing the wearing rates of seatbelts in the front and rear of vehicles.