St. Patrick's Day has traditionally signalled the start of the tourism season in Ireland. With the President, Taoiseach, Ministers and Ministers of State visiting our key tourism markets, including Britain, North America, continental Europe, Canada and Australia, there is a unique opportunity to ensure that Ireland is presented in a consistent manner as a top class tourist destination to a wide and receptive audience.
To this end I have asked my Department to work closely with the Department of Foreign Affairs and Tourism Ireland Limited to maximise the tourism promotional potential of these visits by making available to all Ministers travelling abroad special tourism briefing and speaking points which will be customised for individual major markets. In addition, dialogue is being developed between Tourism Ireland Limited and diplomatic missions in order to ensure that tourism interests are appropriately recognised and catered for in relevant events being organised by the missions.