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JOINT COMMITTEE ON JOBS, ENTERPRISE AND INNOVATION díospóireacht -
Tuesday, 17 Jul 2012

Jobs Strategy: Discussion with IDA Ireland

We are in public session. Apologies have been received from Deputy John Halligan. We will deal with private matters following our public meeting with the IDA. Is that agreed? Agreed.

I welcome Mr. Barry O'Leary, chief executive, and Ms Mary Buckley, IDA, and thank them for accepting our invitation to attend at short notice. I note that Mr. O'Leary and Ms Buckley must attend another meeting later and as such will have to leave here at 2.40 p.m. at the latest. I am sure we can facilitate them.

By virtue of section 17(2)(l) of the Defamation Act 2009, witnesses are protected by absolute privilege in respect of the evidence they are to give this committee. If a witness is directed by the committee to cease giving evidence in relation to a particular matter and the witness continues to so do, the witness is entitled thereafter only to a qualified privilege in respect of his or her evidence. Witnesses are directed that only evidence connected with the subject matter of these proceedings is to be given and witnesses are asked to respect the parliamentary practice to the effect that, where possible, they should not criticise nor make charges against any person or persons or entity by name or in such a way as to make him, her or it identifiable.

Members are reminded of the long-standing parliamentary practice that they should not comment on, criticise or make charges against a person outside the House or an official by name or in such a way as to make him or her identifiable.

I now invite Mr. O'Leary to make his presentation to the committee on the IDA's job strategy, the Action Plan for Jobs, and the counties which, in terms of jobs and investment, did not have a visit from the IDA.

Mr. Barry O’Leary

I thank the committee for the opportunity to address it this afternoon.

Foreign direct investment in the Irish economy is export dominated, with few multinationals coming to Ireland to supply the Irish market. Multinationals account for more than 80% of all exports from Ireland. They also account directly and indirectly for the employment of approximately 250,000 people, pay almost two thirds of all corporation tax, spend approximately two thirds of all business expenditure on research and development and spend €19 billion in the Irish economy, of which approximately €7 billion is by way of payroll. Ireland tends to focus on a certain number of key sectors in respect of which it seeks to achieve a high market share and high penetration. For example, nine of the top ten pharmaceutical companies in the world, 17 of the top 25 medical device manufacturing companies and eight of the top ten companies in the technology or IT space are located here. Also the top ten companies born on the Internet, including Twitter and Google, and three of the top five companies in the gaming area are located here. In other words, we pick six or seven key areas, within which we get a high market share, initially starting with the large players such as the multinationals and then moving to the second tier and growth companies.

Within the sectors we target, there are three business models: advance manufacturing, which would tend to be high skilled and high capital intensive - not unusual for this to be approximately €1 million investment per employee; global business services, which could be anything from technical support, shared services, IP management, logistics, supply chain, EMEA, headquarters or European operation centres - in other words, any services that can be bundled together, at least on a pan European basis; and research, development and innovation, the portfolio for which has been growing during recent years.

I will now outline what has happening during the last 18 months in particular. Foreign direct investment in 2011 was the strongest since 2002, with 13,000 new jobs being created and job losses at an all time low at 6,950. As such the portfolio grew by more than 6,000 people. There were 148 new investments of which 60 were from new companies coming to Ireland for the first time. Members may be familiar with some of the company names. Coca Cola opened a €300 million investment in Wexford; Intel commenced a construction project worth $500 million, creating the platform for moving new technology; Twitter set up its European headquarters in Dublin and a subsidiary of the games company Electronic Arts, EA, named BioWare took on 400 people in Cork; and the Sumitomo Corporation, a Japanese bank, set up its western hemisphere IT development centre in Tralee. That flow of foreign direct investment has continued in the first half of 2012. Many of the world's leaders in the IT area, including Cisco, Hewlett Packard, Microsoft, EMC, Amazon, SAP and Salesforce have all decided on significant investments in Ireland. Mastercard established one of its three global technology hubs here, the others being in the US and Singapore. There has also been a particular wave of investment by the pharmaceutical industry, which I will come back to later.

The three highest profile investments were the PayPal project for Dundalk which commenced last Monday with the first batch of 62 employees; the construction by Apple of a new facility in Cork with the addition of 500 jobs, and Mylan, one of the world's largest generics manufacturers committing to 500 jobs and $500 million investment between its Galway and Dublin operations. They were existing companies in Ireland. The names of some of the new companies that have come into Ireland in recent months may not be as familiar to members as is Apple, etc. However, they are the investment house, BlackRock which set up an operation in Dublin, Total Defense, a growing worldwide Internet security company and the International Data Group, IDG, a company which employs approximately 13,000 people worldwide, which set up a centre in Dublin.

During the past 18 months, there have been a number of investments, particularly in regional locations. Members who are familiar with the IDA strategy, Horizon 2020, will know we had committed to land 50% of all new investment coming into Ireland in the non-Dublin and Cork areas, which has proven to be a particular challenge. However, some of the projects which we have backed in the past 18 months include Valeo, the automotive component manufacturing company which located in Tuam, creating 100 jobs; American Medical Systems, a medical device company which located in Athlone; Kelcourt which located in Tullamore; NPD, a market research company which located in Athlone and Harmac, a medical device company which located in Roscommon, creating 100 jobs. Dell has located its research and development centre in Limerick and there has been further investment in Limerick through Teleflex, resulting in the creation of 80 manufacturing jobs. Gilt, the online retailer, has also created employment for 100 people, as has Ericsson in Athlone. Earlier this year, Allergan recruited an additional 200 people in Westport and Abbott in Sligo also recruited a further 100 people. A company called Setra is to locate in Limerick and Cisco, SAP and HP are to invest in operations in Galway. Getting regional spread remains a challenge.

There are a number of things which are helping Ireland in terms of attracting and winning foreign direct investment. A year and a quarter ago, Ireland's reputation as a foreign direct investment location would have been challenged. However, that is no longer an issue in the US or in Europe but remains the case in Asia. There is no doubt but that we are benefiting from certain improvements in competitiveness. Also of assistance is the strong clusters here in terms of the industries we go after, be it medical devices, pharmaceuticals, IT and so on. We are active in many areas that are growing globally. Technology is a long-term growth sector, as are digital media, the IT space and pharmaceutical sectors. Ireland's strong track record assists us in scoring points in terms of locations. Many of the creme de la creme of the multinational community are in Ireland.

We have seen an upturn and recent wave of pharma and biopharma projects. Currently, ten or 11 projects under way are leading to the construction of more than 1.5 million sq. ft. of new space, which will be of benefit to the construction industry. This is dominated by a combination of the pharma, med-tech and IT sectors. It is important to note that the IDA is only one arm of the State in terms of competing for foreign direct investment. We place great value on our partnerships with our near neighbours, Science Foundation Ireland and Enterprise Ireland, with whom we have much commonality and on how our jobs strategy fits in with the Department of Jobs, Enterprise and Innovation. There are many stakeholders involved, including the Department of the Taoiseach which has been very helpful. Team Ireland is most important in terms of our winning business.

I will now speak a little about the outlook for foreign direct investment. We launched our annual report for 2011 and six-month review and outlook for 2012 at a press briefing last Thursday. There is no doubt but that there are some head winds in the global economy taking into account that the European market is pretty flat. That market is the main focus of US investment into Europe, which is through Ireland. The economy in the US is not all that great, with growth this year expected to be only 2%. Growth in China and India is also slowing down. Unemployment in the US is historically high, at 8.2%. In the European Union unemployment is approximately 11.2%, which is not a great environment in which to create jobs. Given the economies of a number of countries are flat, more countries are, in order to obtain growth, trying to attract foreign direct investment, which means the traditional competitors have upped their game and there are new competitors, including from some of the more established European countries.

On the other side, IT, technology, digital medium content and live sciences are all growing. There are unmet medical needs from a medicines and medical devices point of view. The population requiring treatment of medical devices is growing. There are also great innovations and new products coming on stream from the lives sciences sector. That is an area of long term growth. Likewise, the technology sector. Ireland is well placed in those sectors and in other sectors where there is no overall growth. An example would be international financial services. We recently formed a new global institutions group targeting the top 25 financial institutions around the world. Despite that they are probably shrinking head-count throughout the globe a number of them are setting up technology and operations hubs. Technology will play a much more important role than historically in financial institutions. There are a number of sizeable projects in play internationally. That is an example of an area wherein even in an overall slow growth environment there will be opportunities.

About two years ago, we set up a team. Apple, IBM and Pfizer are well known in Ireland. However, in recent years we have been targeting more of the second-tier companies, with revenues of from €100 million to €750 million. Since January 2010, we have been targeting emerging companies - small young companies with a maximum of €30 million turnover and in many cases no turnover - that have been through one or two rounds of VC funding. The Succeed in Ireland initiative is under way, which it is hoped will lead to the generation of more business.

In summary, there are some significant projects in play. There have been a number to date this year, with some to play for notwithstanding the economic head winds. Clearly, there will be much competition for them. IDA is focused on the combination of short-term delivery, medium-term pipeline generation and long-term strategic positioning of going after new areas. Without going into too much detail, every year there are new areas emerging. People will have heard of Big Data Analytics, cloud and business intelligence. It is important we are tuned into all of those moods and we are.

Many multinationals are recruiting, in particular in the key sectors I mentioned. If we were to make a judgment today as to where the projects of scale will be given, in the area of life sciences, the first half of the year was more pharma and biopharma dominated, the second half will be more medical device dominated. There will be definite and continuing growth in the IT and technology sectors for the remainder of the year. There are also some really interesting projects in the area of international financial services, including data centres, digital media and content. Over the long term, foreign direct investment globally will continue to grow. The challenge for Ireland always is to be attuned to and smart enough in the new growth areas and to operationalise how we will land that business for Ireland.

I thank Mr. O'Leary for his presentation. We will engage in a questions and answers session.

I welcome Mr. O'Leary and Ms Buckley to the meeting. I appreciate the fact that there has been a number of significant job announcements recently. Mr. O'Leary mentioned the big ones, including PayPal and Apple. He also referred to areas which have done well, including Athlone, Roscommon, Limerick, Galway, Westport, Sligo and so on. There is no doubt but that the south east of Ireland is under-performing in terms of job creation and that the enterprise agencies are not delivering for that region, for whatever reason. Mr. O'Leary mentioned the Horizon 2020 strategy, which is to ensure that we have balanced regional development. The reality is that is not happening in the south east, where there is currently 19.5% unemployment, which is a dangerous situation for any region to be in.

I would like to read into the record some figures in relation to IDA activity which were forward by Mr. O'Leary to the office of Deputy Peadar Tóibín in recent times. The information provided sets out the number of jobs created by the IDA and the number of jobs lost during the past number of years. In 2007, there were 33 IDA-based companies in Waterford - we now have 31 companies - and the total number of permanent jobs was 6,386 but this has decreased to 4,637. The amount of grant aid in 2006 was €4.6 million. In 2007, it was €7.2 million and in 2008 it was €4.7 million. However, this dropped to €854,000 and €1.4 million in 2009 and 2010, respectively. A number of interesting figures were also provided in regard to site visits, which show that during three of the past five years the Border counties, Cavan, Monaghan and Leitrim, received no IDA grants; the IDA brought no companies to visit Cavan or Leitrim in 2011 and there was only visit to Monaghan. As I stated, unemployment in the south east stands at 19.5%, yet Carlow received no grant support for two years and Kilkenny received none in four out of five years. Also, there were no site visits during the past two years to Kilkenny. I have already referred to the problems in Waterford.

While obviously I welcome the job announcements in some of the bigger urban areas, including Dublin, Cork and so on, there is no doubt but that the south east is not getting its fair share. Perhaps Mr. O'Leary will set out what he believes are the systemic problems in the south east which need to be remedied. The high level of unemployment in the region must be addressed. If the strategies are to mean anything for the country as whole then we must ensure that all the regions are protected. Mr. O'Leary will be aware of the Forfás jobs plan for the region. The problem with it was that it was weak in terms of specifics and did not point to any instruments which would allow the IDA to positively discriminate in favour of areas which are under-performing. The sciences, including IT and clean tech, are areas where the south east is well positioned to capitalise. However, this is not happening. I would welcome Mr. O'Leary's response to that issue not alone in respect of the south east but also the Border counties. I come from the south east and know that it is one of the most under-performing regions. The unemployment crisis there is above and beyond the national crisis we are facing. We need the enterprise agencies, in particular the IDA, to do more to help generate the jobs needed to lift the region.

Would Mr. O'Leary like to respond to Senator Cullinane?

Mr. Barry O’Leary

I do not think time permits my responding on all of the issues raised. However, I agree with Senator Cullinane that the south east is suffering badly. Other areas of Ireland are also suffering. Ultimately, companies make the choice in regard to where to locate. I could give endless examples of our pledging millions of euro of support for projects in areas such as Waterford but companies have opted to locate in other areas. That is a fact. The Senator must remember that we are often competing with Geneva, Amsterdam, Munich and so on. Our teams throughout the globe introduce the options when selling Ireland. Two thirds of business comes from existing clients as such further investment will take place close to the original base. Companies make the choices.

In a couple of months Merck will open its new €300 million vaccine facility in Carlow. It is an example of an investment which should not be judged on statistics for a single year because it takes about five years to build these types of facilities. I agree that the south east has done poorly. The focus of the IDA is on the gateways because it is impossible to take the 43 constituencies as a target area and try to satisfy all. That is never going to happen. It is important to note that given current infrastructure, the gateways are within a 45 minute radius of all commuters. As regards the south east in its widest sense, the IDA hopes to land some of projects and investments currently in the pipeline for that area. There is nothing today specifically in regard to the centre of Waterford but there are possibilities for other areas that we hope will develop in the coming months.

I do not accept the logic that just because companies choose a location we should not consider the reasons they are not choosing the south east. I believe they are not choosing the south east because of the problems there, although there has been infrastructural development of scale in terms of the by-pass.

The Senator has made his point.

The enterprise agencies must look at the reasons the number of companies that should be locating in the south east are not doing so.

Mr. Barry O’Leary

They are looking at the alternatives available in terms of track record and, in particular, cluster. Waterford has probably suffered for 15 to 20 years with an old industry profile. Genzyme is one of the leading companies in the world. It spent $500 billion on its Waterford facility, which is excellent. However, Waterford, in terms of profile and companies located there, has been missing out for a long time. For a company wishing to set up an IT centre of excellence, there is one significant one in Waterford. There are probably about 20 of them in Galway, giving that company the benefits of a cluster. That is one of the big challenges we face. There is a focus in the life sciences area. For example, Tava which employs 350 to 400 people offers one of the best opportunities for the south east.

Grants are paid when companies spend money and over a long period. It is not that one would make a grant to a project like Genzyme over one year. Such grants are paid over several years. Grants are paid out in line with investment. If investments are not happening we do not approve grants.

I welcome Mr. O'Leary and Ms Buckley and thank Mr. O'Leary for his interesting presentation. If I were to give Mr. O'Leary two presents, one of which was a magic want, for what would he wish? Is there something the committee could do that would be of benefit? The second present is a shield to protect him from threats. What would threaten the success story about which Mr. O'Leary speaks?

I received a letter this month - other members may also have received a copy of it - from a man in the south, County Cork, who employs 50 staff. He states in his letter that to innovate and grow his company he needs highly skilled workers but that these are currently not available to Ireland. He also states that if we needed an example of how broken the system is it is in the context of the decision to refuse visas to two people who have the skills he requires. He further states that there appears to be no connection between the stated aims of our State agencies and our Departments with responsibility for job creation and economic growth in the high-tech industries. That man needs people with particular skills but cannot get visas for them. Is that a big problem area?

I have been involved with Springboard for the past couple of years. It does a great job. It assists people who have a skill that is no longer required in respect of which they often have a level 6 degree in acquiring a new qualification and skill in another area. We appear to be turning down, albeit a small number, of highly skilled people. What we have learned through Springboard is that there is a dearth of some very high skills in particular areas, which we cannot develop quickly enough. Is there something the IDA would like to see us do?

Mr. Barry O’Leary

The action plan for jobs covers 270 areas. There are a number of actions that could be taken. The telecommunications and next generation networks area will be strategically important for Ireland. The area of education and skills will be a challenge. It is also a challenge in many parts of Europe and the United States. In our end of year statement, we pointed out that, of all of the jobs to be created in Ireland by multinationals in the next four or five years, more than 40% would have technology or language requirements. The IDA goes out into the world to market Ireland and attract foreign direct investment, FDI. We concentrate on selling the positives, including the ability to scale up an operation in Ireland. If a company is unable to find a talent pool in Ireland, we must ensure that Ireland is still attractive to FDI. For example, if 300 people start working for a new company in Dublin, 300 apartments will be occupied and 300 people will be spending money in hotels and supermarkets. This is regardless of whether they are Irish. More needs to be done in terms of education and skills. Talent is a major differentiator.

A magic wand to break into Asia was mentioned. This is a challenge, as Ireland does not have brand recognition there, particularly in our focus countries of India and China. Ireland must get more up to speed.

The shield is the other side of the magic wand. There is always competition for FDI, be that competition from Singapore, Switzerland or Barcelona. We have made good strides in terms of competitiveness, but one of the key elements of our strategy is the transformation of our FDI client base. If a company that entered Ireland ten years ago was still doing what it was doing then, it would have a limited shelf life. In the late 1990s, IBM had more than 3,000 people in Mulhuddart working in basic manufacturing. That work moved up the value chain until there was still more than 3,000 people but no manufacturing. Constant transformation must be driven by competitiveness.

Regarding visas, our experience in dealing with multinationals has been positive. If a client needs a visa, the turnaround is generally good. We have an arrangement to ensure that visas to develop business are prioritised.

I thank Mr. O'Leary and congratulate him on last year. I have heard good reports. Of particular encouragement are the new names. They meant nothing to me then, but we know them now. New names are constantly appearing.

I wanted to ask about skills, particularly in terms of IT. Mr. O'Leary commented on this issue last January and probably in the IDA's end of year report. Today, the media reported that PayPal is experiencing difficulty recruiting people with languages and that it must recruit from outside Ireland. Is this becoming an issue for the IDA?

Outside of Cork, the pharmaceutical sector is changing internationally. Lipitor is coming off patent and companies are amalgamating and being absorbed. The IDA's current language relates to bio-pharma. Will that sector replace pharmaceuticals or will its presence in Ireland be of the same order in terms of investment in jobs?

Mr. Barry O’Leary

I will address the issues of IT skills and PayPal. It is important to determine how many people have been recruited and by whom. There tends to be an overemphasis on who could not recruit. LinkedIn had no one in Ireland two years ago, but it now employs more than 200 people in the building beside the IDA. Facebook has recruited approximately 400 people in the past three years. Dun and Bradstreet has recruited more than 200 people in two years. I could go on.

The important issue is whether one can find the requisite people in Ireland, import them or a combination thereof. The headline in today's Irish Independent was to the effect that PayPal needed to bring in 500 people to fill foreign language roles in Dundalk. PayPal started on Monday of last week and has employed a sum total of 62 people. PayPal will create 1,000 jobs. Hypothetically, if only 500 of them are Irish, the impact on the economy will be an additional 700 to 1,000 jobs locally. Even in the worst case scenario, there would be many benefits. We need a bit of perspective. Most companies seeking people with language skills are looking for native speakers or the equivalent. As such, they will employ foreign nationals who are already living in Ireland, Irish people living abroad, Irish people who have studied linguistics abroad, newcomers or a combination thereof. Many of the companies in question are growing. PayPal has 1,400 in Ireland already and its sister organisation has approximately 500. These 1,900 people have been recruited in Ireland. The situation is challenging, but many companies are recruiting. Singapore, which is one of our main competitors, knows that it does not have a supply of talent and has engaged in a proactive programme marketing Singapore. As long as a company is creating economic benefit, spin-off into the economy is generated.

Regarding pharma and the transition in Cork being particularly strong, bio-pharma will not completely replace traditional pharma. Far from it, given the investments made to date this year. Abbott in County Sligo invested approximately $110 million in high-potency drugs. Mylan, a generic company, has invested and is not a bio-pharma company either. Eli Lilly in Kinsale is investing more than $400 million in bio-pharma. Amgen in Dún Laoghaire is also investing in bio-pharma, as are a few other companies. Bio-pharma will comprise a greater percentage of new investments, but there are still some interesting products coming through the traditional pipeline. Given the fact that more than 100,000 jobs have been lost in this sector in the US, Ireland has fared reasonably well.

I welcome Mr. O'Leary and commend the IDA on its work. One would have expected the recent dramatic reversals in the Irish economy, particularly the banking sector, to have created difficulties for Ireland as an attractive environment for FDI. Given the data, charts and materials supplied to the committee, however, this does not seem to have been the case. What are the outline strengths and the resilience to almost ride out this tumultuous period for the economy? Where does the credibility of Ireland reside in terms of being still about a potent magnet for foreign investment? Is it still a great resource? Are we properly tending it and making sure that it stays as a strong underlying strength in terms of attracting in foreign investment?

Mr. Barry O’Leary

There is no doubt that Ireland is extremely active on the global market targeting foreign direct investment. Unfortunately, it is not something that walks in the door, we have a network throughout the world, whose daily job is cold calling and contacting companies and investors. There are many things against which one has to score when attracting foreign direct investment. Typically, companies would have a list of ten to 15 items. To get on the short-list the talent pool would be very important, the track record is very strong, for which points can be gained, the corporation tax rate at 12.5% is very strong as is the technology capability. There is also the ease of doing business, the English language and the fact that we are members of the EU. After that one has to drill down for the particular sector or the business model. What else is it that Ireland has to offer? On the sector mentioned by Senator Deirdre Clune, biopharmaceuticals, IDA Ireland has invested €57 million having got the money from the parent Department, the Department of Jobs, Enterprise and Innovation, in the National Institute of Bioprocessing Research and Training. It is a joint venture between Trinity College, Dublin City University, Sligo Institute of Technology and University College Dublin, which provides the skills and the training to make these biopharmaceuticals, which are extremely complicated. These drugs have to be approved for sale by the US Food and Drugs Administration regulations. For example, if one has a breach of manufacturing practice and gets a warning letter, the minimum fine is about $0.25 billion, therefore it is a hugely regulated industry and Ireland has a fantastic record in this area, the last warning letter being received in 1998. Science Foundation Ireland initiatives provide further research capability, the Irish Medicines Board. All of this makes up what we term as Ireland's value proposition but it differs for the business model and the business sector and it may differ also depending on the country. It is important to remember that it is the combination of a variety of items rather than one single item as to how they are packaged and marketed. I am not sure if that addresses the question.

I would have thought that the questionable management of the economy generally and the failure of the regulatory sector would have put a bigger dent in our potential to remain.

Mr. Barry O’Leary

Yes, but we must remember that what multinationals came to Ireland for remained intact and competitiveness has improved. We have long-term relationships with many of the leading executives in the major multinationals around the world. We got in with them early on about positioning Ireland and that it was still the place in which to invest. The proof is in the investments. They like the business environment in Ireland. I agree with the Deputy that if one was seeking an excuse for it not to happen, that would have been one of them.

I welcome the presentation. I will not be parochial because I am from a constituency that is lucky to have two of the major players Hewlett Packard and Intel. It is most important that we get the jobs into the country. I scratch my head at the mention of Singapore which has been mentioned many times. Singapore is a little island with a large population. Its objective is to get the company then the people to fill those positions later. Clearly, as with Hewlett Packard and Intel the support companies that come with it have come from overseas or have been established here. While the witnesses work with the major multinationals and Enterprise Ireland works with the indigenous Irish companies, and although the companies communicate regularly with each other, there is a gap. The support companies would like to expand and worm their way further into the multinationals to give them more support. They struggle and get lost in the system. Multinationals speak of a 6:1 ratio of jobs in the locality as a result of their establishing here. One can clearly see that in my area.

I note Intel's involvement in the local primary schools with a view to getting science and mathematics instilled in young children. All of us have mentioned the skills deficit in those leaving college owing to a focus on the construction side in recent years. Are the witnesses encouraging the multinationals to integrate more into the communities - some of the partnership approach comes from the American side of things - to continue to develop the skillsets they may need in ten or 15 years' time, because everything is a long term project.

Most of the companies that come in are high-tech, the high end skill level. Given that a huge number of unemployed people come from a low skills base, are the witnesses trying to address that issue because no matter how much training is done they will not fit into the companies coming here at present? There is a huge jobs deficit for that type of person.

Mr. Barry O’Leary

The Action Plan for Jobs clearly sets out the need for Enterprise Ireland and IDA Ireland to work much closer together. A programme has commenced on a global sourcing initiative. It is important to recognise that the type of contact base we have in the multinationals are people who make decisions on major investments and they are usually at "C" level, either CEO, chief financial officer, chief technology etc., whereas with a big multinational if one is trying to do €10 million worth of business, that might be a lot to a particular local company but it would not feature in the decision making in these big multinationals. The person making a decision on whether to buy a particular product from an Irish company - the Irishness does not matter - will ask if it has got the technology capacity and is at the right price. It is an issue on which we are working to try to maximise the benefit. Often the supply chain is managed globally and the Irish management, in many cases, has no role whatsoever on sourcing. However, we are trying to leverage the contract base better, as set out clearly in the Action Plan for Jobs.

I have seen the comment in regard to the 6:1 ratio of jobs in the locality and the benefit of jobs from foreign direct investment. I wish it was that high and that we would not be in the present position. We are more conservative. Some of the multinationals are good in terms of their involvement with local schools but businesses look to the Government. One goes to a country to invest in it on the basis of the country being able to provide the necessary elements to make their operation. Some of them are good. HP and Intel are two that are particularly good. The more that can do outreach the better.

It is true that it is mostly quality jobs in high-tech that are coming here. Over 1.5 million sq. ft. of accommodation must be constructed for the ten or 11 current projects and that will lead to the creation of jobs for construction workers. When the facilities are up and running services like logistics, transport, security and catering will be needed. It would not be practical to attract low-skilled jobs from a foreign direct investment point of view because they would simply go to low cost countries. We hope to make enough of an economic impact that will lead people to spending their money in pubs, restaurants and shopping centres. We will bring in the relatively high end jobs that will create an economic impact and that will filter its way down the chain because one could not start in the other direction.

I will take the final two contributors together because we are running short on time.

I apologise for being late and I did not hear the presentation. I come from Galway, and no more than Deputy Lawlor, my region has been fortunate over the past while because it has identified itself as a pharmaceutical hub. Long may it continue. When I was on the county council we discussed job creation and held discussions with local representatives from the IDA. Deputy Lawlor mentioned that there is an element of parochialism and at that time we did make comparisons between parts of the county. I lived near the city and I was happy with the explanation by the IDA that the city and its surrounds had a critical mass of population which was favourable when trying to attract industries to the area. Other regions did not have that advantage.

Does IDA Ireland have the resources to market and promote Ireland around the world? I presume that many of the companies come from the United States. Is there a role for the famous Irish diaspora and their contacts? Can they identify smaller companies that might consider investing in the eurozone or in Europe?

It is probably electioneering that one sees in the US but I have come across it a few times where people identify Ireland as taking American jobs. Within parties, primaries and election debates the idea of bringing home American jobs is mooted. Has IDA Ireland encountered that problem? I know that a lot of Irish companies have invested in the United States and give employment to Americans there.

I congratulate Mr. Barry O'Leary on his stewardship of IDA Ireland. He and the people that work in the organisation are an inspiration to all of us. As the delegation has heard, nobody has said anything negative.

Waterford Glass was not supported by the last Government and Waterford Institute of Technology was not upgraded, which was a pity. It would be worthwhile to focus on the southeast region for those two reasons. There was a complacency in Waterford due to the success of Waterford Glass and it spoiled the natural dynamism of the area. What has Singapore got that we do not? I was taken aback that Mr. O'Leary mentioned native speakers. Did he say native speakers?

Mr. Barry O’Leary

Native or native standard, meaning the many Irish people who have lived in countries and who are now fluent in the native language.

There is a way to expedite people's proficiency in languages. Let us say a person has attained leaving certificate standard in German then it would be good to immerse them in that language to allow them to conduct business through German. I know somebody who works in a retail group who studied a language for their leaving certificate but not as part of their college course. They were sent to Germany for six months to immerse themselves in the language and now they conduct their business in Ireland through German. There is a gap in language skills and we could solve the problem. A company may seek employees with a range of 13 different languages so language skills are critical for our future.

On what aspect of competitiveness should we focus? International sales has also been on the radar because we do not have people skilled in this area. We have good engineers and others but they do not have international sales experience. The degree courses in colleges and universities here do not have a module on international sales. The sector is no longer built on relationships so Enterprise Ireland and IDA Ireland need to ask for sales skills to be added to modules in universities. Those institutions must be pushed into doing so. I thank the delegation for its attention and wish it continued success.

Mr. Barry O’Leary

I shall return to Deputy Kyne's questions on the diaspora. We do use the diaspora and it is gaining more momentum with the events at Farmleigh and Dublin Castle. Last week I attended a meeting when the Tánaiste hosted 19 members of the advisory board of a diaspora group. One must find a balance. When we are dealing, particularly with large multinationals around the world, the most important relationship is the one we have with the key senior executives. We can always do with more of those relationships but we have a good network and we try to use it as leverage. We have also asked people to help us gain access to a certain company that we had a lot of difficulty accessing but did not get a lot of improvement from it. We try to leverage but we have yet to see success. Many people are challenged with resources and we are among that category. We could do more if we had more resources.

With regard to Deputy Kyne's comment on taking American jobs, there is a lot of rhetoric in the US about jobs moving abroad. However, a multinational will not supply the world from the United States and it will need a presence in the US, Asia and Europe. The rhetoric makes good soundbites for the US presidential election campaign.

Senator White mentioned the south east. We have focused on the region and more companies have visited Waterford. In 2010 there were 11 site visits, 11 in 2011 and 12 up to the end of May 2012. We still find it difficult to land interested parties there.

The Senator also inquired about Singapore. It has a couple of things. First, an aggressive form of zero corporation tax. Second, it has a system of government that facilitates an overall approach to solving problems. Third, is the question of language skills and I shall return to my comment on people speaking languages to the level of native or near native. There are some great examples where people have studied at university and then undertook an ERASMUS programme for a year to Innsbruck or Frankfurt. Those who graduated from those courses now have perfect multilingual skills so filling the language gap is easier.

With regard to the Senator's question on international sales, many of the multinationals are doing sales and marketing out of Ireland. They are engaged in a concept called inside sales. The large IT companies may have a customer who is buying €100,000 worth and they are trying to upsell to them. There are approximately half a dozen such IT companies in Cork which are selling up to €250,000 in inside sales and are building business with their captive customers.

In regard to Intel, when will the next stage of the microchip come on stream? What will happen to that company?

Mr. Barry O’Leary

I do not think it would be appropriate to comment on an individual company. All I can say is that we are in constant dialogue with many of the leading companies in the world.

Mr. O'Leary spoke about brand awareness and awareness of Ireland in China and Asia. If we are the only country outside the United States where Intel expands its operations with the next generation of microchip, would that not be a significant branding of Irish products?

Mr. Barry O’Leary

There are many global brand names. One example is the leverage we had from the Apple brand. Any of the big brands that expand in Ireland give us leverage, be it Hewlett Packard, Microsoft, Johnson and Johnson, and Google. They all give a significant boost in telling the Irish story.

The next stage of the microchip is different from the expansion of Google.

Senator White, in fairness Mr. O'Leary said that he could not speak on a specific company. I do not wish to delay the delegation who have a number of other meetings arranged.

I thank Mr. O'Leary and his team for attending at short notice. On behalf of the joint committee I congratulate him on last year's and this year's performance. I have been a member of committees during the so called boom times when break-even was regarded as a good result for IDA. Last year was a major success story. There was a net increase of 6,000 plus jobs. I compliment all involved. I know a great deal of work must have gone into that. As an organisation the IDA manages its resources well.

I hope the joint committee will be able to work with the IDA. I note that Mr. O'Leary referred to raise awareness of the Irish brand in the Asian market. The committee will try to develop and focus on that work.

In terms of competing with other countries to attract business, do we need to focus and increase investment in the availability of advanced units? Should we encourage setting up a fund to spend on providing units ready for business? I am aware that PayPal chose to locate in a premises that was ready. If a company decides it wants to locate in Ireland, how much time does it take to negotiate and how much time do we have to get ready? I am conscious that the IDA could be chasing a company for a number of years to come and invest in Ireland. Do companies prefer to move into an existing place and rent it or to build its own premises?

Mr. O'Leary mentioned the regions. Regional development is an issue for the committee because of the geographic spread of members. It is a constant battle for the IDA to get a regional split in investment. The Minister for the Environment, Community and Local Government, Deputy Hogan stated his intention to revisit the national spatial strategy and look again at the gateways. Would revisiting the national spatial strategy help or hinder the work of the IDA? Mr. O'Leary stated the IDA focuses on gateway areas and encourages the company to come to Ireland but the company makes the final decision on location. What is the ratio of the number of companies that the IDA engages with over a year to the number of wins for the country? Is it five to one?

Other countries develop more science parks. I know we have some clusters. Does Mr. O'Leary regard that as the same thing? Do we need to focus on science parks? One of our members who is not present refers to a country in the Pacific region that has targeted the development of science parks, which has resulted in job creation.

Mr. Barry O’Leary

The Chairman raised a number of interesting points. If we were trying to locate a medical device project in Waterford, we do not have a suitable building to attract them. Companies in specific industries such as pharma are more than likely going to build, but a company involved in medical devices could move into an existing building. We have buildings in some parts of the country but very few that could accommodate such a company. That could be problematic.

The Chairman asked about the ratio of the number of companies with which the IDA engages and the success rate. The answer is in the hundreds to one. We cold call companies. I did that job myself for years in Germany. One must trawl and call to companies and then make a number of calls. When somebody goes to one of our overseas offices to work, it is not as if he or she is starting from scratch. There is a long history of contacts, but it is a significant trawl all of the time to work through hundreds of companies. In the big multinationals, there might be 30 different people of relevance to Ireland. Some of the large companies have 300,000 and 400,000 employees and it takes some trawl to identify the people.

In regard to the science parks, one is about to start in Cork. One could argue that some of the business parks are similar, although they are not the scale of what is available in some of the other regions around the world.

I again thank Mr. O'Leary. We appreciate the time he has given. This has been a useful meeting. We will liaise with him during the year.

The joint committee went into private session at 2.50 p.m and adjourned at 3.30 p.m. until 1.30 p.m. on Tuesday, 24 July 2012.
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