I have listened with great interest to what Senators have said on this motion, which is a subject that is dear to my heart, and I am most grateful for the opportunity afforded by this House to discuss and review my initiatives in the broadcasting and film sectors since this Government took office less than a year ago.
I also thank the Senators who welcomed me to this House for their kind remarks. One Senator expressed it as unfortunate that I had not resigned by now and went on to make what I consider to be a scurrilous suggestion, and I quote: "The Minister's agonising has given tremendous succour to terrorism". That point is a disgrace to the Senator in question and, on reflection while I speak, he might wish to withdraw it.
With regard to the matters which are embodied in this motion, beidh a fhios ag na Seanadóirí go bhfuilimid ar tí céim mhór thábhachtach a ghlacadh maidir le cúrsaí craolacháin agus an Ghaeilge. Táim ag caint, dar ndóigh, ar dhearbhú an Rialtais maidir le bunú Theilifís na Gaeilge ar chainéal ar leith. Seo comhlíonadh ar dhearbhú tábhachtach atá sa gClár Rialtais Comhpháirtíochta maidir le Teilifís na Gaeilge á bheith á bunú mar thríú cainéal. Tá bunú an chainéil nua ar an mbeartas is tábhachtaí a rinne aon Rialtas ar son na Gaeilge, b'fhéidir, ó bunaíodh Radió na Gaeltachta bliain is fiche ó shin.
Léiríonn sé go soiléir go bhfuil an Rialtas seo, agus mé féin ach go háirithe, chun deimhin a dhéanamh de go gcothaítear agus go neartaítear an Ghaeilge mar theanga bheo. Beidh ar chumas tuismitheoirí a thaispeáint dá bpáistí gur rud beo, bríomhar, nua-aoiseach í an Ghaeilge and gur cuid dá saol laethúil í freisin. Tar éis an tsaoil caithfimid a admháil go bhfuil tionchar an-mhór ag meán na teilifíse ar ár saol agus ar ár n-iompar. Cé gur féidir leis cur isteach orainn ar go leor bealaí tá an deis againn anois leas a bhaint as an meán an-chumhachtach seo chun ár gcultúr agus ár n-oidhreacht féin a shaibhriú agus láimh a bheith againn in ár gcinniúint féin mar phobal.
Stáisiún ar leith a bheidh ann nach bhfuil a leithéid ar fáil cheana. Stáisiún náisiúnta a bheidh ann do phobal na Gaeilge ar fad, sa Ghaeltacht agus sa Ghalltacht, do chainteoirí líofa agus dóibh sin atá ag iarraidh a gcuid Gaeilge a fheabhsú. Ach beidh a cheanncheathrú i nGaeltacht Chonamara, rud a léiríonn an tábhacht a thugann an Rialtas seo don dílárnú agus don fhorbairt réigiúnach. Tá sé i gceist go mbeadh an stáisiún ag craoladh ar feadh trí uair a chloig sa ló ar dtús agus iarrfar ar RTE tuairim uair a chloig sa ló den méid sin a sholáthar.
D'fhéadfaí cuid den soláthar cláracha seo a chur ar fáil trí chláracha Gaeilge atá á gcraoladh faoi láthair ar chainéil RTE a chur ar an mbealach nua. Ach beidh cláracha breise ó RTE i gceist chomh maith. In aon chás níl sé i gceist go laghdódh na socruithe seo an fhreagracht atá ar RTE maidir le soláthar sásúil cláracha Gaeilge ar a chuid cainéil teilifíse féin. Níor laghdaigh bunú Raidió na Gaeltachta an fhreagracht seo i gcás Ghaeilge ar Raidió Éireann agus sé an cás céanna anseo é.
Tiocfaidh formhór na gcláracha don chainéal nua ó léiritheoirí neamhspleácha agus tá dóchas agam go gcruthóidh an borradh nua san earnáil seo ar a laghad 250 post nua.
The transmitter and link infrastructure for the new service which will be built to the highest broadcast standards will be constructed on a phased basis over a three year period. Phase one of the construction will be designed to provide coverage to 60 per cent of the population and in all the Gaeltacht areas. I regard it as important that the service should be available to a significant proportion of the population from the outset in recognition that the service is indeed a national one. The first phase of the construction process will take at least 15 months to achieve and one must bear in mind that this forecast assumes that, for example, the weather on the exposed transmitter sites will be kind to us. The new headquarters from which programming will originate will also have to be constructed.
In the pre-transmission phase, there will be much more than construction activity. It will be necessary to put in place the organisation structure for the new channel so that staff can be recruited, the ethos and character of the station developed and, most importantly, so that programming can be commissioned. Senators will appreciate that one cannot launch a television service without a stockpile of programmes.
In accordance with the commitment in the Programme for a Partnership Government, the capital cost of establishing the station will be met from the excess cap money earned by RTE. The running costs will be met from Exchequer sources. Contrary to recent newspaper speculation, an increase in the television licence fee is not being contemplated at present. I have seen reports in newspapers that are close to some Senators here that a licence fee increase of £20 or £10 would be introduced to fund Teilifís na Gaeilge. I want to make it clear to the House that no such increases are contemplated for the funding of the new service.
The Programme for a Partnership Government gave the following commitments in the general areas of broadcasting and film:
Our policy will be to ensure that Irish TV and Radio Programming is of the highest quality and that it remains the preferred choice of a majority of Irish viewers by:
—Repeal of the "cap" contained in the 1990 Broadcasting Act, thus enabling RTE to improve the range and quality of the public service broadcasting that it can offer to the Irish public;
—Provision for access to broadcasting for the independent sector, thus enabling them to increase output and jobs in the audio-visual industry and giving them a firm home base to enable them to compete internationally;
—Measures to ensure that commercial local radio broadcasting remains viable;
—Ensuring that Irish advertisers have access, at a reasonable cost, to a strong domestic TV advertising medium.
With regard to the film sector, the programme recognised the importance of the film industry in Ireland both in terms of its immediate employment potential and also its enormous downstream benefits for the arts in general, to which many Senators have referred. Specific proposals were written into the programme to provide a coherent approach to the development of the industry. These included: a White Paper on the Film Industry to identify the areas of greatest potential and the support measures needed; consideration of the reintroduction of the Film Board; consideration of increasing and extending existing tax incentives for the film industry; and creation of a new regulatory framework for broadcasting, which will include opportunities for the independent production sector to feed into the national station.
These commitments, given less than a year ago, have formed the basis of my programme during the first year of my Ministry and I can report to Senators that all targets have been met on schedule. Indeed, such was the urgency of the task I faced that, drawing on the comprehensive recommendations of the Special Working Group on Film, I reactivated the Irish Film Board without recourse to the intermediate stage of publishing a White Paper. The needs of this industry were then and are now well known and with initiatives such as those I have mentioned, I intend to ensure that it receives the resources and support it deserves.
The main initiative I have taken has been the re-establishment of the Irish Film Board which will primarily focus on the all important area of the provision of development or "seed" money for film projects. This has been underpinned by the amendment, with the full co-operation of the Minister for Finance, of the tax regime as it applies to the industry, involving a substantial raising of the limits for section 35 relief, the extension of section 35 relief to individuals and the waiving of the 75 per cent Irish production test in the case of co-productions where at least 10 per cent of the production work is carried out in the State.
Of course no initiative is of value unless it is backed by adequate funding and to this end I succeeded in having a Supplementary Estimate for the Irish Film Board passed, making £1.145 million available to the board in 1993. In addition, I will shortly be bringing before the Oireachtas an amendment to the Irish Film Board Act, 1990, which will increase the aggregate amount which I, as Minister, can advance to the board from £4.1 million to £15 million.
While I am, of course, anxious that the measures which I have taken will be for the benefit of those industry practitioners who have operated under very difficult conditions for many years, I am equally anxious that the measures will also benefit the many talented and committed men and women who are graduating from our dedicated educational institutions each year. These initiatives must serve to bring along a new generation of film and television practitioners who will produce projects of quality and of interest to the cinema going and television viewing public, both at home and abroad. I intend to function as a catalyst for ensuring the emergence of this new generation.
I have concentrated my remarks so far on the four main policy initiatives which I have taken and which represented the main recommendations in the report of the Special Working Group on the Film Production Industry. But the report contains other recommendations which I will be addressing. For example, I have approached the responsible Ministers and established a formal high level committee comprising all the State-sponsored bodies which serve the industry. I see this committee as being essential in putting structures in place which will ensure an appropriate response from these agencies, particularly our training agency, as economic activity in the industry picks up and develops. I would also see this committee having the function of promoting our country more aggressively as a location for film making.
Another recommendation I am implementing refers to the payment of Ireland's international contributions in relation to film. These international obligations include Eurimages, the EC Media Desk and Eureka Audiovisual, but may also involve contributions to a proposed English Language Cinema Plan. The Supplementary Estimate which I have obtained for the Irish Film Board this year includes a provision for Ireland's contribution to Eurimages and Eureka Audiovisual. In a demonstration of co-operation between key State agencies, RTE pays part of Ireland's contribution to Eurimages. Apart from this, the board will be taking on all such international commitments for the future.
Among other recommendations of the report which I hope to address in the future are the question of co-production agreements with countries such as Australia. France and Germany, and the question of the development of further flexibility within the industry itself which would require the approval of both sides of the industry.
One of the reasons the report of the Special Working Group on the Film Production Industry was and is of such value is that it represents the outcome of a healthy partnership between industry practitioners on the one hand and the State and semi-State sectors on the other. I believe it is crucial that this partnership be continued if the economic and social objectives which have informed my policy initiatives in relation to the industry are to be achieved. I also wish to underline the fact that the Special Working Group on the Film Production Industry identified significant economic benefits and employment potential for and from the Irish film industry.
In particular a report undertaken by Coopers and Lybrand revealed that there are upwards of 1,000 people permanently employed in this industry, not including the approximately 670 unionised free lance workers or the 1,400 actors, actresses and extras in the State not the employees of RTE.
An indicator in this report suggested that for every £1 million spent on film and television production, some 50 fulltime job equivalents are created for one year if one is speaking of documentaries, 48 if one speaks of features. The existence of so-called seed money injection is of vital importance to ensure the success of the industry. The injection of, say, £13 million by the Irish Film Board representing, let us be conservative, approximately 15 per cent funding of film projects — more usually it is closer to 10 per cent — could generate over £86 million of film production activity or 4,300 jobs. Such positive and tangible benefits will be developed to the full. I am confident that such benefits will flow from the initiatives built into the Broadcasting Authority (Amendment) Act, 1993, where RTE will be actively seeking out new independent projects to benefit from a fund dedicated for such purposes.
I need to repeat what I said at the first meeting of the new Irish Film Board. I contend that the obstacles which hindered the growth of the film and audio-visual industry in this country have now been removed and the film community has acknowledged this. It is now the responsibility of the industry itself to respond to these favourable conditions and to deliver on their commitment and their promises in submissions to the special working group. This is the second opportunity for the industry to contribute significantly and transparently to the economic, social and cultural development of this State.
The report of the special working group envisages an interim assessment of the Irish Film Board after two years and a full assessment after five, after which the board will be discontinued unless it is proved a worthwhile exercise in terms of stimulating employment and creating value added for the economy. I intend to implement this recommendation which I know will not be necessary should it happen.
Turning to broadcasting matters, Senators will recall that during the debate in the House on the Broadcasting Authority (Amendment) Act, 1993, I had the opportunity to share with you to some degree the shape of my thinking with regard to broadcasting developments both in its own right and in its relationship with film making. It is useful to take this opportunity to take stock of the developments I mentioned and indicate the direction I propose to take in the future.
To begin it is worth recalling the situation which faced us all when I assumed responsibility as Minister. The cap on RTE imposed by the provisions of the Broadcasting Act, 1990, was causing fundamental damage to broadcasting and broadcasters, to advertisers and advertising agencies and to the independent television programme production sector. Jobs had been lost and more were under immediate threat in all these areas. When responsibility for broadcasting was transferred to me in January of this year I quickly realised that the removal of the cap was a matter of the utmost necessity. Equally, despite the spectacular success of Irish film makers in recent years, there was a danger that the sector would stagnate without a stable domestic base on which to build further international success. It was imperative that the role of RTE as the national television broadcaster in developing the independent film industry be formally recognised in statute and that the opportunity created through the success achieved by the film makers be grasped quickly. Out of these immediate pressures I formulated the Broadcasting Authority (Amendment) Bill, 1993, which had two essential elements — the capping provisions were repealed and RTE was required to make specific amounts available for the commissioning of programmes from the independent sector.
As I explained to the House during the debate on the Bill, the legislative framework for broadcasting in this country is over 30 years old and is in need of a careful review but the urgency of the problems caused by the cap did not afford me the time to address them in the context of a fundamental review. Accordingly, the Broadcasting Authority (Amendment) Act, 1993, should be seen as a first step in the comprehensive review of broadcasting legislation and structures upon which I am now engaged. The Act simply delivered on two of the key commitments in the Programme for a Partnership Government and at this time it is necessary to carry out the comprehensive review that the larger subject demands.
I have spoken about Teilifís na Gaeilge and indicated that it will broadcast initially, I hope, for three hours a day. This will leave us, as Senator Magner and others said, with an invaluable resource of available airtime for the rest of the day. This will give me the opportunity to consider in the context of my review a wide range of public service broadcasting options with which, for a variety of reasons, RTE cannot deal or only on a restricted basis. I pay tribute to RTE for fulfilling its role as a successful public service broadcaster, a success achieved in the face of perhaps the stiffest competition in Europe.
One of the commitments in the Programme for a Partnership Government related to the independent broadcasting radio sector to which Senator Belton in particular referred. I intend to address this issue in the course of my review. However, let me say now that I am not convinced of the argument which says give us a share of the licence fee and everything will be all right. I recently appointed a new Independent Radio and Television Commission and I hope that body will be able to provide assistance to the independent sector within the constraints of existing legislation to enable it to develop and prosper further pending completion of my review. I hope the new commission will be able to address imaginatively the issue of community radio without undue delay. The absences of such services in general represents a significant gap in the totality of our broadcasting services. Sa chomhthéacs seo, is breá liom go bhfuil Raidió na Life, an raidió sainspéise Gaeilge do chathair Bhaile Átha Cliath, i mbun craolta le dhá mhí nó mar sin agus bhí áthas ar leith orm mar Aire tús a cur le cláracha an stáisiúin.
To turn to the future, it is no exaggeration to say that the future represents a major challenge to regulators and public service broadcasters. As we all know the revolution in telecommunications and broadcasting technology has changed the broadcasting map for every. The old argument that the number of broadcasting services must be small because of the limited availability of frequency spectrum is largely becoming irrelevant. Satellites, fibre optic cable, digital technology and signal compression mean that in the foreseeable future there will be the possibility for hundreds of radio and television programmes beaming across Europe. It is even suggested that in the near future the old copper wire that provides telephone service to our homes could provide video on demand. One must be concerned that this multiplicity of choice will erode the financial base of traditional public service broadcasters like RTE.
The reality is that for RTE to survive it must complete with an ever increasing range of television stations, most of which are entirely commercial with no roots in the traditional public service ethos of broadcasting. Even when classic broadcasters such as RTE and the BBC and UK independent terrestrial stations were the only services available, concerns were expressed at the rise of cultural imperialism given the apparent preponderance of bought in American programmes which were appearing on our screens. These days we are not so much in danger of being force-fed with the values and culture of other countries. The real imperialists are now conglomerates who would wish to sell us lifestyles based on the acquisition of their goods and services.
Broadcasting is much more than an industry; it is a carrier of values with social impact. In the ideal world purveyed by such as I have described, the television viewers are not there to be challenged but to be reassured that everything is all right with the world so long as they have the right car, are the right weight and wear the right clothes. The success of a programme is determined only by the audience rating it achieves and its ability to sell particular products. Viewers are surveyed, researched, chased and segmented so that programmes can be produced to formulae designed to get no negative reactions from the viewer. RTE as a public service broadcaster must continue to be regarded as a mainstream broadcaster by its viewers if it is to be able to provide an antidote to this type of programming and if it is to remain relevant to Irish audiences.
In this context the outcome of the current negotiations in relation to the conclusion of the general agreement of trade and services in the context of the audio-visual sector could be critical. I fully support the approach that guarantees the European producers and broadcasters adequate space for European programming on our television screens. I am also anxious to ensure that the various national and European Community initiatives that are now in place to stimulate a vibrant European audio-visual industry should not and will not be put at risk and that Europe should have the freedom to develop further these initiatives if it is considered appropriate.
I am not advocating subsidy of the European audio-visual sector for subsidy's sake. However, Europe has to have the space to catch up. The facts speak for themselves. In 1991 some 71 per cent of American exports of audio-visual programming came into Europe, of which nearly 60 per cent went to the European Community. In the same year the market share of films from the USA in Community cinemas reached an average of over 80 per cent.
With regard to television, it was estimated that 54 per cent of television drama transmitted by European broadcasters originated in the USA. In 1992, American audio-visual revenues in Europe reached $3.66 billion. European audio-visual revenues in the USA in the same period reached $288 million, that is less than one-twelfth of American revenues. American broadcasters are the only ones in the world that regard dubbed material as unsuitable for transmission to their audiences. I give these figures not in the sense of any "USA bashing", to be somewhat colloquial, but rather to illustrate the extent of the problem that has to be satisfactorily addressed in the current negotiations.
In the light of the prospects for television channel choice, whatever about television programme choice, I see a need for some radical thinking in Europe as a whole in order to satisfactorily address this problem for the future. It may be necessary to beat the opposition at their own game and for public service broadcasters to adopt the new technology to this end. It is not beyond the bounds of possibility to imagine that a pan European satellite channel programmed by public service broadcasters might be established. Provided the orbital position of the selected satellite was right and cable operators across Europe could be persuaded to take the service, I see no difficulty with this. The service, I imagine, would be free to them and this compendium of public service broadcasting would be available to viewers as easily as the existing satellite services.
With regard to the amendment put down in the names of Senator Ross and Senator Manning, I have listened attentively to their views. The question of renewing or not renewing the current statutory order under section 32 of the Broadcasting Authority Acts is being considered by the Government. I have not had a kneejerk reaction to the issue of renewal or non renewal of the order. I publicly committed myself to a review. I undertook that review and I have almost completed the fine detail of the review. I have presented all the options in the documents which I am submitting to the Government and the Government will decide. The current order remains in force until 19 January 1994. It would be presumptuous of me this evening to anticipate what the considered view of the Cabinet will be in relation to this matter.
I thank the Members who spoke and for their many kind remarks. Senator Magner, in introducing the motion, I have thanked already. I will be addressing all the issues raised by Senators. In my preparations for the expenditure of considerable sums in structural funding in film, I hope to address the issue of training and skills. I will also take up the practical issues of perhaps extending the same exciting regime as has been established in film into aspects of the music industry, because it is in this area that we have had so much good, sustainable and imaginative employment for creating.
I have expressed my personal regret that somebody would suggest that because I was doing what I said — reviewing the history of section 31 — I was, and I quote, "by my agonising giving tremendous succour to terrorism". People will know that that has never been my belief. I am the Minister with responsibility for broadcasting. On this issue I have to consider what is good for broadcasting and the balance between broadcasting and the criminal law, the points of intersection between the criminal law and broadcasting. After careful consideration I have to bring my views to my colleagues in Cabinet. I am not operating in any tempestuous way. I do not propose to seek to convert those who have suggested that I should have resigned or that it is a pity that I had not resigned earlier this week. I find it regrettable that dear and good friends, who represent, as I said, immensely historic and intellectually valuable constituencies, have turned to this kind of personal abuse which I regard as offence rather than intellectual argument. That is their right and I am far more liberal than they.
I thank Senator Cosgrave for his demand. The Senator will appreciate that the very people who have just criticised me would, if I interfered to bring back "Head to Toe"— Dr. Conor Cruise O'Brien, a distinguished predecessor of mine — would be quick to point out that I was interfering in RTE. I prefer to have responsibility within the broadcasting legislation.
Regarding all the points made by Senators, I will consider these. I welcome the views of those Senators who spoke for and against Telifís na Gaeltachta. Telifís na Gaeltachta is about cultural regeneracy. It is about cultural diversity at a time when we are threatened by cultural domination. It is about rights. There is a philosophical argument, a cultural argument, a linguistic argument and a practical argument for it. We will have an exciting new channel beyond the three hours to do things we have not yet been able to do in relation to broadcasting.
I also thank all of the Senators who spoke about particular issues, which, I assure them, I will examine, because there are issues of local radio and there also issues in relation to quality and programming. I appreciate the attention of the House, and my apologies for exceeding my time.