The price charged for any product or service is a matter for the retailer and I do not propose to re-introduce price control for any product or service.
The best way to ensure that the consumer gets the best price and service for a particular product is through competition. Additionally, in the case of soft drinks, there is statutory information available to enable the consumer to decide whether to purchase the product, in the form of the Retail Price (Beverages in Licensed Premises) Display Order 1999, SI 263 of 1999, which obliges publicans to display the price of alcoholic and soft drinks just outside or immediately inside their premises.