The metrication changeover board oversaw the implementation of the changeover to metric speed limits on 20 January 2005. Major elements of the overall programme to support the changeover to metric speed limits were the public information and public relations campaigns undertaken on behalf of the metrication changeover board by the National Safety Council. The overall cost of those elements of the programme was €2.5 million.
A significant part of the public information campaign featured the production of some 5,322,000 "Go Metric" information leaflets. Of that number, a total of 2,592,409 were distributed as newspaper inserts. The remainder were either distributed by post to all households in the State or made available through Garda stations, libraries, petrol stations, NCT centres and other outlets.
The total cost for distribution of the information leaflets as newspaper inserts was €178,298. The following table details the publications in which these inserts were carried, the numbers distributed through each title and the dates on which the inserts were carried. There were three instances in which newspapers were unable to carry the leaflets as inserts. No costs were incurred where newspapers failed to carry the inserts and alternative arrangements were made for distribution. In one instance, a free display advertisement was given where the insert was rejected after the newspaper had initially agreed to carry it.
Press Inserts — Titles and Circulation
|
Title
|
Distribution
|
Insertion Date
|
|
Sundays
|
|
|
|
Ireland on Sunday
|
151,899
|
16 January
|
|
Sunday Star
|
60,000
|
16 January
|
|
News of the World
|
195,000
|
16 January
|
|
Sunday Business Post
|
72,000
|
16 January
|
|
Sunday Independent
|
300,000
|
9 January
|
|
Sunday Mirror
|
60,000
|
16 January
|
|
Sunday People
|
70,000
|
16 January
|
|
Sunday Tribune
|
87,000
|
January
|
|
Sunday World
|
206,010,
|
January
|
|
Sunday Times
|
120,000
|
16 January
|
|
Total
|
1,321,909
|
|
|
Dailies
|
|
|
Daily Star
|
120, 000
|
week commencing 10 January
|
|
The Irish Sun
|
154, 000
|
week commencing 10 January
|
|
Irish Examiner
|
80,000
|
week commencing 10 January
|
|
Total
|
354,000
|
|
|
Others
|
|
|
|
Irish Farmers Journal
|
85,000
|
week commencing 10 January
|
|
Foinse (Irish Language)
|
5,500
|
22 January
|
|
La (Irish Language)
|
10,000
|
week commencing 10 January
|
|
RTE Guide
|
135,000
|
week commencing 10 January
|
|
Total
|
235,500
|
|
|
Weekly Press
|
|
|
|
Anglo Celt
|
18,000
|
week commencing 10 January
|
|
Connaught Telegraph
|
15,000
|
week commencing 10 January
|
|
Corkman
|
10,000
|
week commencing 10 January
|
|
Donegal Democrat
|
19,000
|
week commencing 10 January
|
|
Donegal People’s Press
|
15,000
|
week commencing 10 January
|
|
Drogheda Independent
|
18,500
|
week commencing 10 January
|
|
Dundalk Argus
|
13,500
|
week commencing 10 January
|
|
Dundalk Democrat
|
10,500
|
week commencing 10 January
|
|
Kerryman
|
32,000
|
week commencing 10 January
|
|
Kilkenny People
|
19,500
|
week commencing 10 January
|
|
Leitrim Observer
|
10,000
|
week commencing 10 January
|
|
Longford Leader
|
14,000
|
week commencing 10 January
|
|
Longford News
|
9,000
|
week commencing 10 January
|
|
Lucan & Blanch Gazette
|
13,000
|
week commencing 10 January
|
|
Mayo News
|
10,500
|
week commencing 10 January
|
|
Munster Express
|
16,000
|
week commencing 10 January
|
|
Nationalist & Leinster Times
|
19,000
|
week commencing 10 January
|
|
Nationalist Clonmel
|
18,000
|
week commencing 10 January
|
|
Nenagh Guardian
|
9,500
|
week commencing 10 January
|
|
Northern Standard
|
14,500
|
week commencing 10 January
|
|
People Group
|
60,000
|
week commencing 10 January
|
|
Roscommon Champion
|
9,000
|
week commencing 10 January
|
|
Tipperary Star
|
13,000
|
week commencing 10 January
|
|
Tuam Herald
|
11,000
|
week commencing 10 January
|
|
Westmeath Examiner
|
13,000
|
week commencing 10 January
|
|
Carlow Nationalist
|
13,000
|
week commencing 10 January
|
|
Kildare Nationalist
|
9,000
|
week commencing 10 January
|
|
Laois Nationalist
|
5,500
|
week commencing 10 January
|
|
Waterford News and Star
|
17,000
|
week commencing 10 January
|
|
Western People
|
22,500
|
week commencing 10 January
|
|
The Kingdom
|
17,000
|
week commencing 10 January
|
|
Sligo Weekender
|
9,500
|
week commencing 10 January
|
|
Total
|
504,000
|
|
|
Weekly Free Press
|
|
|
|
Inside Cork
|
20,000
|
week commencing 10 January
|
|
Kildare Times (Nth/Sth)
|
35,000,
|
week commencing 10 January
|
|
Limerick Post
|
44,000
|
week commencing 10 January
|
|
Northside People (East)
|
|
week commencing 10 January
|
|
Northside People (West)
|
|
week commencing 10 January
|
|
Southside People
|
29,000
|
week commencing 10 January
|
|
Waterford Today
|
16,000
|
week commencing 10 January
|
|
Local News
|
33, 000
|
week commencing 10 January
|
|
Total
|
177,000
|
|
