The amount spent on advertising by my Department in national newspapers in each of the last five years is shown in tabular form.
Year
|
Cost of Advertising in National Newspapers
|
|
€
|
2001
|
1,904,500
|
2002
|
1,070,500
|
2003
|
82,200
|
2004
|
301,900
|
2005
|
93,700
|
The national newspapers in which this advertising was placed include the Evening Herald, the Irish Examiner, the Irish Independent, The Irish Times, the Irish Daily Star, The Sunday Business Post, the Sunday Independent, The Sunday Times, the Sunday Tribune, the Sunday World, Foinse, Lá and the Belfast Telegraph.
Of the amounts shown for 2001 and 2002, €1,621,600 and €839,100 respectively was in respect of advertising placed on behalf of the Euro Changeover Board of Ireland. These amounts also included advertising placed in the provincial newspapers. Advertising is normally placed through an advertising agency. The services of an advertising agency are procured in accordance with Government procurement procedures.