I propose to take Questions Nos. 113 and 114 together.
The process for the control and monitoring of alcohol advertisement involves a number of steps. These include the copy clearance by Central Copy Clearance Ireland (CCCI) of all alcohol advertisements published in the Irish media, the monitoring by the Monitoring Body of adherence to the voluntary codes and the investigation by the Advertising Standards Authority for Ireland of complaints concerning possible breaches of these voluntary codes.
All alcohol advertisement carried by Irish Media must carry the CCCI Publication Certificate and Approval Number in order to be accepted for broadcast/display. The function of CCCI is to vet the content of alcohol advertisements to ensure adherence to the ASAI Code and the General Advertising Code of the Broadcasting Commission of Ireland.
With regard to television advertising the Monitoring Body receives quarterly profiles for each day of the week giving the percentage of under 18s viewing for each applicable half-hour segment. The ASAI investigate any complaints concerning possible breaches of the Voluntary Codes. The ASAI submit a report to each meeting of the Monitoring Body detailing the complaints received and the outcome. Audience Profiles are based on information from Nielson Media Research who are the contractor appointed by the Irish Broadcasters to measure television viewing in the Republic of Ireland. The profiles are based on 600 households. Each broadcaster is responsible for preparing and submitting their profile to the Monitoring Body.
In respect of outdoor advertising the Monitoring Body actively monitors compliance with the codes through Reports which detail booking cycles of all outdoor alcohol advertisements and the locations in which they were placed. The ASAI investigate any complaints concerning possible breaches of the codes. The ASAI submit a report to each meeting of the Monitoring Body detailing the complaints received and the outcome.