Dáil Éireann Debate, Wednesday - 16 September 2009
1296 Deputy Damien English asked the Minister for Education and Science the amount of money spent on advertising and promotions in his Department and each agency under his aegis for each of the years 2004, 2005, 2006, 2007 and to date in 2009 in tabular readable form; and if he will make a statement on the matter. [31575/09]
Amharc ar fhreagraThe value of advertising placed by my Department for each of the years 2004-2008 and to date in 2009 is as follows: 2009 to end August — €46,000; 2008 — €340,000; 2007 — €816,000; 2006 — €800,000; 2005 — €504,000; 2004 — €790,000.
My Department advertises for a wide range of educational related schemes and programmes. In general the advertising costs include expenditure in the following categories: Staff appointments in the education sector; Invitations to attend local hearings; Invitations to forward submissions on education related schemes/projects; Invitations to tender for school building projects.
In relation to promotion campaigns, a sum of € 114,578.31 was spent in 2004 for advice, support and assistance for the "Your Education System" (Y.E.S.).campaign. In 2006 a sum of €79,238.04 was spent on a promotion campaign entitled "Men as teachers and educators".
With regard to the bodies under the aegis of my Department, the expenditure incurred on advertising and promotions is a matter for each agency. This information is not collated centrally by my Department. If the Deputy has a particular advertising/ promotions campaign in mind in respect of agencies, I would be happy to have my officials obtain the relevant details and communicate them to the Deputy.
