Dáil Éireann Debate, Thursday - 26 November 2009
47 Deputy Tom Hayes asked the Minister for Agriculture, Fisheries and Food if he or An Bord Bia have strategies in place to market Irish agricultural produce as a low carbon product to export markets; and if he will make a statement on the matter. [43603/09]
Amharc ar fhreagraBord Bia is the state agency with statutory responsibility for the promotion and market development of food including seafood, drink and horticulture.
The marketing of Ireland as a Sustainable Food Island is a new strategic priority for Bord Bia. Critical to that strategy is the building of an evidence-based approach for marketing the environmental performance of farming and food production so that claims stand up to scrutiny in the marketplace. In this connection, Bord Bia is working closely with Teagasc on the development of a full Life Cycle Analysis for Irish beef. Ireland has a reputation as a natural food source for Europe and it is important to ensure that Ireland is in a position to maximise its natural advantages.
