Dáil Éireann Debate, Wednesday - 18 September 2013
1177. Deputy Jim Daly asked the Minister for Agriculture, Food and the Marine the total cost of all media advertising to his Department for each of the past five years; the efforts his Department is making to ensure that local media, both print and radio, are being supported as well as national media by his Department's budget; and if he will make a statement on the matter. [37471/13]
Amharc ar fhreagraThe vast bulk of the Department’s advertising consists of press notices in the specialised farming press, provincial newspapers and national daily newspapers. This includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Other media such as television and radio are rarely used. Decisions on the placement of notices are made on a case by case basis, depending on the target audience.
The amount spent on advertising is set out in the table.
|
Year |
Value |
|
2008 |
€1,218,023 |
|
2009 |
€480,144 |
|
2010 |
€463,966 |
|
2011 |
€345,810 |
|
2012 |
€282,600 |
