Dáil Éireann Debate, Wednesday - 21 January 2015
238. Deputy Eric Byrne asked the Minister for Transport, Tourism and Sport the steps being taken to ensure the implementation of the Destination Dublin Strategy 2020 through the Grow Dublin Tourism Alliance; the way in which organisations and cultural institutions can get involved; and if he will make a statement on the matter. [2907/15]
Amharc ar fhreagraIn line with its regional tourism development functions, Fáilte Ireland has operational responsibility for the development of tourism in Dublin. In this context, it is pursuing the implementation of "Destination Dublin: A Collective Strategy for Tourism Growth to 2020", which was developed by the Grow Dublin Taskforce, representing all the key tourism stakeholders in Dublin.
Last November, I announced the establishment of the Grow Dublin Tourism Alliance, which has been set up under Fáilte Ireland to implement the Taskforce’s recommendations. Chaired by Michael Carey, this group includes branding specialists and representatives from the tourism agencies, local authorities and commercial stakeholders. It has been charged with developing a brand identity for Dublin to target those market segments with greatest promise for growth. In this way, the group aims to grow tourism to the capital and allow us compete better with rival city destinations in Europe.
In addition to regularly plenary meetings of the Grow Dublin Tourism Alliance, I understand that sub-groups and committees will also be established to focus attention on key priority areas.
I have asked Fáilte Ireland to provide the Deputy with any further relevant information relating to its “Destination Dublin” tourism strategy and the new Grow Dublin Tourism Alliance, including guidance on how other organisations might seek to be involved. Please advise my private office if you do not receive a reply within ten working days.
