CDETB is allocated a budget on an annual basis in respect of SUSI Administration Costs which includes expenditure on activities for advertising and communications.
Details of actual expenditure by SUSI in respect of advertising and communications for 2012, 2013 and 2014 is attached for the Deputy’s convenience.
Details of SUSI's annual expenditure for Advertising and Communications
-
|
2012
|
2013
|
2014
|
Communications
|
€6,190
|
*€59,699
|
€16,125
|
Advertising
|
€71,566
|
€65,823
|
**€123,248
|
TOTAL
|
€77,756
|
€125,522
|
€139,373
|
*The higher communication costs for 2013 were a result of a staff vacancy in this area. This vacancy was filled through the insourcing of communications services. SUSI appointed a new Communications and Customer Services Manager in 2014.
**In 2014, SUSI conducted a comprehensive national and local advertising campaign to create awareness around their opening and closing dates.