Following the unanimous views of the voluntary sector organisations involved in monitoring the first National Strategy on Domestic, Sexual and Gender-based Violence, the first action in the Second National Strategy on Domestic, Sexual and Gender-based Violence is to develop and implement a coherent national awareness raising campaign to achieve attitudinal and societal change to support the prevention of domestic, sexual and gender-based violence. Funding of €950,000 has been secured for this national primary prevention project in 2016.
Currently an EU tendering process is ongoing to recruit the professional expertise to execute this action. The first phase of the campaign will go live in the final quarter of 2016. Subject to funding allocation the campaign will continue over a a total six year period. This scale of concentrated awareness raising is a significant new departure, which I hope will make a significant contribution to primary prevention.