Each jurisdiction on the island of Ireland, that is Ireland and Northern Ireland, has its own tourism development authority responsible for tourism matters within their jurisdiction, including: the development of quality tourism product; domestic tourism marketing; tourism standards; enterprise support and capability building for the tourism industry. Fáilte Ireland is the National Tourism Development Authority for Ireland, established under the National Tourism Development Authority Act 2003. The equivalent body in Northern Ireland is known as Tourism Northern Ireland, which is an agency of the Northern Ireland Executive, and the Irish Government has no role with regard to it.
Additionally, Tourism Ireland was established under the Good Friday Agreement to market the island of Ireland as a tourism destination in overseas markets, on behalf of Fáilte Ireland and Tourism Northern Ireland. It is accountable to the North South Ministerial Council and is meeting objectives that are aligned with the wider peace process ambitions of the Good Friday Agreement.