Obesity Strategy

Dáil Éireann Debate, Tuesday - 16 May 2017

Tuesday, 16 May 2017

Ceisteanna (377)

Caoimhghín Ó Caoláin

Ceist:

377. Deputy Caoimhghín Ó Caoláin asked the Minister for Health the way in which action 3.2 of A Healthy Weight for Ireland is being advanced; the position regarding the development, implementation and evaluation of a code of practice for food and beverages promotion, marketing and sponsorship; if his Department will work with other relevant Departments to develop a system of data collection regarding food marketing and targeted advertising; and if he will make a statement on the matter. [22814/17]

Freagraí scríofa

Minister of State at the Department of Health

Non-Broadcast Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice, is one of the 60 actions of 'A Healthy Weight for Ireland - Obesity Policy and Action Plan 2016 - 2025. In developing the Code the Department has involved all relevant sectors and stakeholders including, but not limited to, IBEC, FSAI, DFAM, ASAI, FDI, Safefood, BAI etc. The development also included presentations from the academic sector and retailers. The Codes have been presented to the Minister for consideration and will be launched in the near future.

The Code will be evaluated and monitored for its effectiveness.