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Departmental Expenditure

Dáil Éireann Debate, Tuesday - 11 July 2017

Tuesday, 11 July 2017

Ceisteanna (585)

Brendan Howlin

Ceist:

585. Deputy Brendan Howlin asked the Minister for Agriculture, Food and the Marine the level of expenditure by his Department or organisations under the aegis of his Department for each of the past five years on photography, advertising, communications advice, public relations, website development, media interview training and preparation; the events, campaigns or policies to which this expenditure related; the company or person to which such payments were made, in tabular form; and if he will make a statement on the matter. [32644/17]

Amharc ar fhreagra

Freagraí scríofa

The information requested by the Deputy with regard to photography is available on my Department's website at www.agriculture.gov.ie/aboutus/ministers/photographycosts. This information is regularly updated by my Department. Wherever possible, the Department avails of internal photography skills.

The vast bulk of my Department’s advertising consists of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience. The expenditure on advertising for the period in question is set out in the attached table.

In general, public relations advice is provided by my Department's Press Office. However, from time to time, it may be necessary to engage the services of an outside provider for media interview training and preparation purposes. Expenditure in this regard is detailed in the table attached. My Department has not engaged the services of a public relations advisor during the period in question.

There has been no expenditure on website development in the past five years.

Advertising & Publicity 2012 – 2016

2012

Company

Event/Campaign

Total €

Bloomfield House Hotel

75

Brindley Advertising*

230,216

Carrigdhoun Newspaper

116

Creative AD Limited

777

Independent Pictures Ltd

16,930

Lyrath Estate Hotel

341

Mallow GAA Club

150

McWilliam Park Hotel

390

Irish Timber Growers Assoc

COFORD Tool advice and publications

215

O’Sullivan Consulting

Forestry Promotion

1,107

Brindley Advertising

Forestry Promotion

3,948

Farm TV

Forestry Promotion

1,968

ITGA

Forestry Promotion

784

Select Media

Forestry Promotion

2,448

Brindley Advertising

Forestry Promotion

7,822

ITGA

Forestry Promotion

4,815

Crann

Forestry Promotion

750

Society of Irish Foresters

Forestry Promotion

650

Irish Timber Growers Assoc

COFORD Tool advice and publications

430

Society of Irish Foresters

COFORD Tool advice and publications

450

Select Media Ltd

COFORD Tool advice and publications

3,521

Government Publications

Advertising of Notices and Statutory Instruments in Iris Oifigiuil

7,913

Iris Oifigiuil

Revised Rates & Charges Advert

75

Iris Oifigiuil

Rates & Charges Advert

31

*Brindley held the contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2013

Company

Event/Campaign

Total €

Brindley Advertising*

158,688

Carrigdhoun Newspaper

812

Creative AD Limited

689

Science Spin Ltd

369

Crann

Forestry Promotion

2,250

Agricultural Advisory Alliance

Forestry Promotion

1,107

Select Media

Forestry Promotion

1,224

Society of Irish Foresters

Forestry Promotion

650

ITGA

Forestry Promotion

5,599

Farm TV

Forestry Promotion

3,739

Emergency Services Irl

Forestry Promotion

2,153

Council Review

Forestry Promotion

2,153

Graphics & Display Systems

COFORD Tool advice and publications

416

Society of Irish Foresters

COFORD Tool advice and publications

450

Select Media Ltd

COFORD Tool advice and publications

1,218

Forestry Yearbook

COFORD Tool advice and publications

2,436

Irish Timber Growers Assoc

COFORD Tool advice and publications

645

Government Publications

Advertising of Notices and Statutory Instruments in Iris Oifigiuil

7,997

*Brindley held the contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2014

Company

Event/Campaign

Total €

Brindley Advertising

1,634

Farm TV

1,993

Farmers Journal

22,632

Hillgate Publishing

1,353

Inshore Irl Publishing Ltd

308

Media Vest Ireland*

148,444

Spectrum Print Management

492

Steedview Manufacturing Ltd

529

Farm TV

Forestry Promotion

1,968

Select Media

Forestry Promotion

1,224

Agricultural Advisory Alliance

Forestry Promotion

738

Irish Timber Growers Association

Forestry Promotion

849

Council Review

Forestry Promotion

2,153

Emergency Services Ireland

Forestry Promotion

2,153

ITGA

Forestry Promotion

1,686

Crann

Forestry Promotion

750

Forestry Yearbook - ITGA

Forestry Promotion

3,247

Society of Irish Foresters

Forestry Promotion

700

Ashville Media Group

Forestry Promotion

1,722

Irish Timber Growers Assoc

COFORD Tool advice and publications

684

Select Media Ltd

COFORD Tool advice and publications

2141

Society of Irish Foresters

COFORD Tool advice and publications

450

Forestry Yearbook

COFORD Tool advice and publications

1218

Government Publications

Advertising of Notices and Statutory Instruments in Iris Oifigiuil

25,000

*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2015

Company

Event/Campaign

Total €

Agriland Media Ltd

923

Alex Fernie Audio Ltd

902

Ashville Media Group Ltd

1,169

Clayton Hotel Silver Springs

969

Connemara Coast Hotel

525

Creative Ad Limited

775

Dundrum House Hotel

1,569

Hodson Bay Hotel

450

Hotel Keadeen

1,323

Hotel Kilmore

325

Inshore Irl Publishing Ltd

246

Irish Farm Film Producers

1,661

Irish Grassland Association

500

Knightsbrook Hotel& Golf Res

850

Media Vest Ireland*

176,688

Newpark Hotel

575

Radisson Sas Hotel

1,261

Royal Dublin Society

129

T F Royal Hotel & Theatre

1,141

The Gleneagle Hotel

1,354

Whites Hotel Ltd

570

Society of Irish Foresters

Forestry Promotion

700

ITGA

Forestry Promotion

6,151

Agricultural Advisory Alliance

Forestry Promotion

738

Crann

Forestry Promotion

2,250

Select Media

Forestry Promotion

1,464

Forestry Yearbook

COFORD Tool advice and publications

1,218

Irish Timber Growers Assoc

COFORD Tool advice and publications

6,188

Select Media Ltd

COFORD Tool advice and publications

2,141

Society of Irish Foresters

COFORD Tool advice and publications

450

Dingle Peninsula Tourism

Harbour Advertising (Dingle)

300

Government Publications

Advertising of Notices and Statutory Instruments in Iris Oifigiuil

22,955

*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2016

Company

Event/Campaign

Total €

Agriland Media Ltd

10,148

Ashville Media Group Ltd

1,845

DOB Media Ltd

2,706

Dough Hotels Ltd

830

Farmers Journal

8,982

Hillgate Publishing

1,353

Irish Food Publishers Ltd

9,379

Irish Grassland Association

500

Irish Horse Review

332

Landmark Media Ltd

3,764

Media Vest Ireland*

139,227

Michael O'Brien Media Ltd

800

Select Media

Forestry Promotion

732

ITGA

Forestry Promotion

52,547

Crann

Forestry Promotion

850

Agricultural Advisory Alliance

Forestry Promotion

738

Farm TV

Forestry Promotion

30,841

Select Media Ltd

COFORD Tool advice and publications

2,141

Irish Timber Growers Assoc

COFORD Tool advice and publications

684

Forestry Yearbook

COFORD Tool advice and publications

1,218

Society of Irish Foresters

COFORD Tool advice and publications

450

Dingle Peninsula Tourism

Harbour Advertising (Dingle)

300

Government Publications

Advertising of Notices and Statutory Instruments in Iris Oifigiuil

41,402

*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2017

Company

Event/Campaign

Total €

Agriland Media Ltd

Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.

Backyard Poultry campaign in response to Avian Influenza Outbreak

3,383

DOB Media Ltd

BPS/apply online campaign

2,500

Farmers Journal

Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.

18,708

Irish Food Publishers Ltd

Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.

13,069

Irish Horse Review

Derogation advert for Equine Competitions

160

Media Vest Ireland*

62,219

Anglo Celt

Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.

706

*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

Media Interview Training and Preparations 2012-2017

Year 2012 to date

Workshop Training/Advice provided to staff in relation to Media interview preparation.

Name of company/individual in receipt of payment

Cost

2012

Nil

2013

Nil

2014

Nil

2015

Nil

2016

Media Skills Training:

Carr Communications

4,700

2017

Nil

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