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Strategic Communications Unit

Dáil Éireann Debate, Tuesday - 7 November 2017

Tuesday, 7 November 2017

Ceisteanna (126)

Micheál Martin

Ceist:

126. Deputy Micheál Martin asked the Taoiseach the areas in which he is of the view savings will be made in his Department to fund the strategic communications unit. [46506/17]

Amharc ar fhreagra

Freagraí scríofa

My Department's budget for 2018 has decreased by 2% compared to 2017. Savings are expected to be achieved under the subheads Tribunals of Inquiry and Citizens' Assembly in 2018.

The focus of the new Strategic Communications Unit established in my Department will be to streamline Government communications for citizens, develop and deliver major cross-Government communication campaigns, and improve communications capacity across Government.

Exchequer savings will be delivered by the Strategic Communications unit in 2018 through efficiencies generated by:

- cross-Governmental collaboration on major campaigns;

- more efficient use of technology platforms;

- consolidated media buying;

- efficient third-party contract management;

- rationalising design projects;

- streamlining participation in national events; and

- increased communication capacity within Departments.

In this way, the Strategic Communications initiative is expected to be cost-neutral in 2018.

Question No. 127 answered with Question No. 89.
Questions Nos. 128 and 129 answered with Question No. 90.
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