Dáil Éireann Debate, Tuesday - 28 November 2017
82. Deputy Thomas Byrne asked the Taoiseach the amount spent promoting and advertising the video Ireland At Its Best in respect of the Rugby World Cup bid on social media; and if promotion on social media of this video was carried out outside the State. [49963/17]
Amharc ar fhreagraA key part of the modernisation of Government communications is the greater use of social media. Merrionstreet.ie has a presence on a number of social media platforms. The amount spent on advertising the video" Ireland at its best" for Ireland's Rugby World Cup bid was €9,500, sponsored posts appeared on Facebook, YouTube and Twitter. The posts were targeted at "all adults" to both a national and international audience.
