Dáil Éireann Debate, Tuesday - 12 December 2017
31. Deputy James Lawless asked the Taoiseach the process by which the strategic communications unit identifies items for publication and promotion; if all Departments and State agencies are potentially eligible; and if news must be positive to achieve coverage. [51699/17]
Amharc ar fhreagraTo date the Cabinet has approved the Strategic Communications Unit in my Department to work on the following campaigns in the coming months:
The 10 Year Capital Plan, Brexit, National Children's Hospital, Healthy Ireland, Creative Ireland, Global Ireland and Rural Ireland. Further campaigns will be added to this list in due course.
All Government Departments and State agencies are potentially eligible to be included . The Unit's work on campaigns is informed by major Government initiatives that impact on the lives of our citizens, its focus is to streamline communications by working with other departments to deliver on these major cross Government campaigns. It will help to ensure clear simple citizen centred communications, so that it is evident when the Government of Ireland is communicating or delivering a service. This will lead to more coordinated and cost effective communications that will generate efficiencies and increased value for money.
