My Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. In 2016, some 1.7 million applications for benefit, assistance and access to schemes were received and processed, and over 82 million individual payments were made to people across all age groups and to employers. The Department is fully committed to ensuring that members of the general public are fully aware of the welfare supports and services available to them.
The Department’s public information/advertising campaigns span national and regional print media and radio, digital, bus/LUAS and social media advertising. Advertising is targeted appropriately through the best mix of media to ensure that the Department’s messages reach the target customer cohorts.
All advertising expenditure undertaken by the Department is tendered for in accordance with Government and EU procurement guidelines using the framework agreement of the Office of Government Procurement (OGP).
Details of the campaigns undertaken in 2017 are set out in the table which follows:
|
Campaign Name
|
National and Regional Newspaper Advertising Costs (EX VAT)
|
Online Advertising Cost -Digital and Social Media (Ex VAT)
|
Total Campaign Costs (including all newspaper, radio, outdoor and online advertising)
(EX VAT)
|
|
Back to School Clothing & Footwear
|
€13,071.00
|
NA
|
55,409.02
|
|
Fuel Allowance Sum(August)
|
€10,356.00
|
NA
|
54,376.89
|
|
Fuel Allowance Lump Sum (November- reminder)
|
€10,356.00
|
NA
|
43,813.38
|
|
Invalidity Pension (December)
|
€22,357.00
|
€7,941.00
|
75,140.39
|
|
Jobsweek 2017 ( September)
|
NA
|
€2,049.00
|
3,147.15
|
|
MyGovID (February)
|
€16,456.00
|
€40,076.00
|
59,848.34
|
|
National Minimum Wage (December)
|
€25,802.00
|
€6,000.00
|
46,498.25
|
|
Paternity Benefit (July/August)
|
€16,093.00
|
€18,363.00
|
106,823.15
|
|
Treatment Benefit (April)
|
€21,762.00
|
€4,512.00
|
87,715.61
|
|
Treatment Benefit (November)
|
€25,951.00
|
€10,468.43
|
78,887.75
|
|
Welfare Fraud (April)
|
€17,098.00
|
€13,517.00
|
163,923.36
|
