Dáil Éireann Debate, Tuesday - 16 January 2018
132. Deputy Niall Collins asked the Taoiseach and Minister for Defence the Government's initiatives in his Department in 2017 that promoted State services or welfare payments, public awareness of regulatory changes and public consultations that involved advertising and promotion via television, radio, newspapers and online platforms, in tabular form; and the level of expenditure for each such initiative. [2259/18]
Amharc ar fhreagraThe information requested by the Deputy in relation to such government initiatives in my Department in 2017 was as follows.
In 2017 the costs relating to the promotion of the "Be Winter Ready" Information Campaign, as a Government of Ireland initiative to promote State services and public awareness, came to a total cost of €40,180.
The "Be Winter Ready" Information Campaign is a coordinated annual government initiative launched each November through the Government Task Force on Emergency Planning with the relevant lead Government Ministers and their Departments and is considered as a Government of Ireland public information and awareness initiative carried out over the Winter months.
Separately, as a public consultation initiative, the Department of Defence spent €2267.15 with the Irish Independent publication inviting submissions on the Department's Irish Language Scheme. Other advertising costs incurred by the Department in 2017 included:
|
Campaign/Policy |
Total |
|
101st Anniversary of the 1916 Easter Rising |
€3,894.74 |
|
Rifle Range Warning Adverts |
€31,683.58 |
|
Rifle Range Warning Adverts |
€1,199.25 |
|
National Heritage Guide Advert |
€630.00 |
|
Annual Perambulation of the Curragh Roads Advert |
€369.00 |
|
Advertising the services of the the Ombudsman for the Defence Forces -‘Signal’ Magazine – Autumn 2016 Edition |
€977.85 |
|
Advertising the services of the the Ombudsman for the Defence Forces -‘Signal’ Magazine – Spring 2017 Edition |
€977.85 |
|
Advertising the services of the the Ombudsman for the Defence Forces -‘An Cosantóir’ Magazine December 2017- January 2018 Edition |
€934.80 |
|
Promoting Civil Defence |
€300 |
|
Promoting Civil Defence |
€2,084.85 |
|
Promoting Civil Defence |
€984 |
|
Promoting Civil Defence |
€344 |
The Defence Forces related expenditure in 2017 included:
|
Total |
PR, Comms Advice, Media Monitoring |
Advertising Events, Merchandising Print |
Photos/Videos |
Comms Research & Training |
|
|
Annual Budget |
€129,000 |
€59,000 |
€50,000 |
€20,000 |
|
|
2 x Recruitment Campaigns |
€360,000 |
€130,000 |
€180,000 |
€50,000 |
