Neither I nor my Department has any role in relation to the development, implementation or management of the tourism experience brands, such as the Wild Atlantic Way. Matters such as that raised by the Deputy are operational matters for the board and management of Fáilte Ireland.
Notwithstanding this position, Fáilte Ireland has informed me that the Lee Valley has been designated part of the Wild Atlantic Way region and is included in all relevant Fáilte Ireland development, business support and promotional activities. I am further informed that Fáilte Ireland is due to host workshops this year to help develop products and businesses in this area and help that capitalise on brand-related opportunities.
I have referred the Deputy's question to Fáilte Ireland for further detail and direct reply. Please advise my private office if you do not receive a reply within ten working days.