In May 2016 the European Commission published its proposal to review the Audiovisual Media Services Directive which regulates the provision of audio-visual media services in the European Union.
In order to support its participation in the negotiations on the revision of the AVMS Directive, my Department engaged consultancy services in October 2016 to review the impact of ‘opt-out’ advertising on the Irish broadcasting sector. "Opt-out advertising" in this context refers to the practice by certain UK broadcasters of creating a duplicate version of a UK channel and removing the UK advertising and replacing that advertising with advertising targeting Irish audiences. These duplicate channels have a separate licence from OFCOM, the British regulator.
The report has informed Ireland's position in the negotiations at EU level and it is available to view on my department's website. It is expected that a final text of the revised AVMS Directive will be produced in Autumn 2018.