It is extremely difficult to estimate the potential revenue generated for the Exchequer from the sugar-sweetened drinks tax due to continued industry reformulation resulting in reduced sugar levels in relevant products. However, it is estimated that the tax will yield in the region of €27m in 2018 and €40m in a full year.
It is hoped that the tax will help tackle obesity by providing incentives to reduce the sugar content in relevant products, and ultimately to reduce sugar consumption by citizens. Therefore revenues generated from this tax may decrease over time.