Dáil Éireann Debate, Tuesday - 24 July 2018
2537. Deputy Jack Chambers asked the Minister for Employment Affairs and Social Protection her Department's expenditure on the purchase of newspapers and other media content, such as print, digital and other forms in 2017 and to date in 2018. [34298/18]
Amharc ar fhreagraThe purchase of newspaper, print and digital content generally occurs when there is a requirement to run a public information campaign or publish a public information notice. Such campaigns are an important part of my Department’s ongoing efforts to ensure that our customers are fully aware of the range of Department services and supports available to them.
Paid advertising is just one of the many ways in which my Department provides information to customers; formal engagement with customer representative groups, presentations at customer conferences and events, website updates, social media and participation in our jobseekers’ programmes are all part of the Department range of communications channels.
Expenditure on paid advertising for 2017 and 2018 (to 20th July 2018) are listed in the following table and are itemised by format:
Spending for 2017
|
Ad Format |
Cost (ex. VAT) |
|
Print (inc. Out of Home) |
€283,426 |
|
Digital (inc. Out of Home) |
€108,394 |
|
Radio |
€238,588 |
Spending for 2018 (up to 20 th July 2018)
|
Ad Format |
Cost ex. VAT |
|
Print (inc. Out of Home) |
€73,714 |
|
Digital (inc. Out of Home) |
€34,335 |
|
Radio |
€80,481 |
