Dáil Éireann Debate, Wednesday - 19 December 2018
168. Deputy Barry Cowen asked the Minister for Finance the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54007/18]
Amharc ar fhreagraThe details of the amount spent on marketing and media by this Department in 2016, 2017 and to date in 2018. Presently we have no projected spend for this type of expenditure for 2019.
|
Section |
The amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018 |
the projected spend in 2019; |
|
International Finance Division |
2018 – Independent Newspapers Marketing Ltd. - €1,239.842018 – Tuairisc Bheo Teoranta - €982.77 |
Nil |
|
Banking Division |
2016 - Switch Your Bank - €24,6822016 - Mortgage Arrears Communication Campaign - €73,1362017 - Switch Your Bank - €717,7462018 - Switch Your Bank - €402,210 |
Nil |
|
Corporate Affairs |
2018 - Outside Broadcasting of National Economic Dialogue - €13,616.10 2017 - Outside Broadcasting of National Economic Dialogue - €17,656.65 2017 - Switch Your Bank - €73.802017 – European Financial Forum - €24.60 2016 - Outside Broadcasting of National Economic Dialogue - €17,656.65 |
Nil |
|
FIMP |
2017 - Information notice re: Beneficial Ownership - €2,407.73 |
Nil |
The Switch Your Bank campaign is funded, in its entirety, by AIB and Permanent TSB, as part of a range of competition measures agreed with the European Commission to raise awareness and promote customer switching of financial products.
- The Department of Finance facilitates this campaign as part of its remit to ensure that consumers are protected within the financial sector in Ireland and to ensure a healthy level of competition.
- The contract with Language Communications permitted them to appoint subcontractors for provision of services.
- Phase one of the public awareness campaign cost €738,000 in total.
- Phase two of the public awareness campaign will cost €405,900 in total.
- An additional €738 was spent on web hosting for the Switch Your Bank campaign.
