Dáil Éireann Debate, Wednesday - 19 December 2018
311. Deputy Brendan Howlin asked the Minister for Health the amount spent by his Department on public advertising and the purchase of external communications and publicity in 2018 by advertising campaign including specific amounts on social media campaigns (details supplied) or other digital platforms; the amount spent on public relations or other communications support in tabular form; and if he will make a statement on the matter. [53578/18]
Amharc ar fhreagraHealthy Ireland is the only advertising campaign being run by the Department of Health in 2018. The campaign, which focuses on three key themes – Healthy Eating, Physical Activity and Mental Wellbeing, aims to encourage people to make positive choices to improve their physical and mental health, while also providing support and information to help people make those healthier choices.
Total Costs for this campaign in 2018 were €390,456 including VAT (to end November).
