The table below provides details of expenditure incurred by my Department and its Offices on marketing and media, including advertising campaigns, over the period 2016 to 2018.
It is not possible at this stage to provide details of the projected spend by my Department in 2019 on marketing and media initiatives as projects which are considered beneficial will only be identified over the course of the year.
With regard to the Offices under the aegis of my Department, the Companies Registration Office estimates that it will spend €103,000 on business awareness campaigns in 2019. Due to the change of name of the Patents Office to the Intellectual Property Office of Ireland, it is estimated that expenditure of €30,000 will be incurred by that Office on marketing and media in this regard in 2019.
My Department and its Offices use external service providers having regard to the business needs for such services. In engaging such providers, the Department and its Offices are mindful of the need to secure value for money while achieving desired outcomes.
Description of Marketing/Media Initiative and Advertising Campaign
|
Service Provider
|
Expenditure Incurred in 2016
|
Advertising campaign to raise awareness of the Prompt Payment Code
|
Strategem b.t.l. Ltd.
|
€36,232
|
Information campaign for the implementation of the Construction Contracts Act, 2013
|
Mediavest Ltd
|
€19,523
|
Newspaper advertising regarding mandatory e-filing campaign. Companies obliged to file annual returns with CRO electronically in 2017.
|
Mediavest Ltd
|
€40,617
|
Web development and creative video and radio production costs associated with the actionplanforjobs.ie awareness campaign to promote business supports for SMEs.
|
Atomic Advertising Ltd
|
€12,054
|
Communications Services for WRC including PR, media monitoring, advising on design, content and production of reports and brochures.
|
Barberry Ltd
|
€4,982
|
Design of Digital distribution of DBEI Business Bulletin
|
Acton BV
|
€1,623
|
WRC Magazine Advert
|
TFS Media Agency T/A 256 Media
|
€677
|
Communication Services for WRC, including media Monitoring
|
Fuzion Communications
|
€443
|
WRC branded promotional pens
|
National Pen Ltd
|
€996
|
WRC Exhibition space
|
National Ploughing Association of Ireland
|
€2,394
|
WRC at SFA Annual Conference 2016
|
IBEC-Small Firms Association
|
€2,399
|
WRC Exhibition Stand at TY Expo 2016
|
Transition Year Ireland
|
€517
|
WRC Exhibition Stand at ISME 2016 National Conference
|
Irish Small and Medium Enterprise Association
|
€1,599
|
Total Expenditure Incurred in 2016
|
|
€124,056
|
|
|
|
Description of Marketing/Media Initiative and Advertising Campaign
|
Service Provider
|
Expenditure
Incurred in 2017
|
Advertising campaign to raise awareness of the Prompt Payment Code
|
Strategem b.t.l. Ltd.
|
€25,165
|
Information campaign for the implementation of the Construction Contracts Act, 2013
|
Mediavest Ltd
|
€1,765
|
Workplace Relations Commission advert in National Ploughing Championship catalogue
|
Guerin Media Ltd
|
€1,230
|
Radio and newspaper advertising relating to the Workplace Relations Commission’s “Walk Through Working Life” campaign launched at the 2017 Ploughing Championships
|
Fuzion Communications
|
€4,404
|
Advertising in relation to the opening of the Workplace Relations Commission Sligo Office
|
Fuzion Communications
|
€3,198
|
Design of advertisements for WRC
|
Fuzion Communications
|
€5,899
|
Production/design of artwork for WRC
|
Paul Martin Communications Ltd
|
€148
|
Design and production of pull up banners for WRC
|
Hudson Print Room Ltd
|
€1,107
|
Artwork for WRC work programme
|
Print Stations
|
€117
|
Provision of Communication services to the Workplace Relations Commission
|
Fuzion Communications
|
€12,122
|
WRC Jobs Expo Stand
|
Careers Unlimited
|
€3,690
|
WRC Jobs Expo Stand
|
Careers Unlimited
|
€2,592
|
Supply and set up WRC Marquee at National Ploughing Championships
|
All in One Event Hire
|
€4,898
|
WRC Exhibition space, admission tickets
|
National Ploughing Association of Ireland
|
€4,902
|
WRC Exhibition Stand at TY Expo 2017
|
Transition Year Ireland
|
€517
|
WRC Exhibition Stand at Zeminar 2017
|
Zeminar
|
€2,454
|
WRC at SFA Annual Conference 2017
|
IBEC-Small Firms Association
|
€2,460
|
WRC Exhibition Stand
|
ICTU
|
€450
|
Design, production, delivery and erection of WRC Serpentine Exhibition stands and banners
|
Applied Signs and Display Ltd
|
€34,409
|
Newspaper and radio advertising regarding mandatory e-filing campaign. Companies now obliged to file annual returns with CRO electronically.
|
Mediavest Ltd
|
€161,249
|
Design of Digital distribution of DBEI Business Bulletin
|
Acton BV
|
€1,623
|
Total Expenditure Incurred in 2017
|
|
€274,399
|
|
|
|
Description of Marketing/Media Initiative and Advertising Campaign
|
Service Provider
|
Expenditure Incurred in 2018
|
Advertisement in the August 2018 edition of the Accountancy Ireland magazine to create awareness of the supportingsmes.ie online tool
|
Chartered Accountants Ireland
|
€3,247
|
Advertising Location Signs for WRC at the Tullamore Show
|
Tullamore & County Offaly Show
|
€100
|
Advertising costs relating to the recruitment of external adjudicators
|
Public Appointments Commission
|
€3,424
|
Adverts costs in Agriland (On Line advertising)
|
Fuzion Communications
|
€1,476
|
Newspaper advertisements seeking written submissions in respect of the Labour Court review of Joint Labour Committees 2018
|
Media Vest Limited
|
€7,169
|
Design of advertising for Workplace Relations Commission stand at National Ploughing Championships
|
Fuzion Communications
|
€2,287
|
Workplace Relations Commission seminar - The World of Work – A shifting landscape – design of brochures and PR
|
Fuzion Communications
|
€3,266
|
Workplace Relations Commission employment rights public awareness campaign – Market Garden
|
Irish Farmers Journal
|
€8,467
|
Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships
|
Irish Farmers Journal
|
€3,764
|
Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships
|
Westmeath/Offaly Independent Print Co Ltd
|
€708
|
Radio advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships
|
Midlands 103
|
€5,910
|
Advertisement promoting Workplace Relations Commission stand at the National Ploughing Championships
|
Guerin Media Ltd
|
€431
|
Newspaper advertising to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding
|
Mediavest Ltd
|
€10,677
|
Targeted LinkedIn campaign to promote awareness of the Disruptive Technologies Innovation Fund and the launch of the first call for funding
|
Spark Foundry
|
€2,742
|
Printing of Trade Licensing information leaflets
|
Print Depot
|
€215
|
Communication services for WRC including PR, Advising on the design, content and production of reports, brochures, documents and audio-visual concepts and productions, media monitoring
|
Fuzion Communications
|
€8,961
|
Print and supply for Ploughing
|
Vestigo Logistics Ltd
|
€7,770
|
Design and Print for Ploughing Marquee
|
Vestigo Logistics Ltd
|
€1,769
|
WRC branded promotional pens
|
National Pen Company
|
€2,810
|
Promotional merchandise, mugs, bags, highlighters, bottles and WRC branded Jackets and Polo shirts
|
Zip Office Solutions
|
€12,528
|
WRC Exhibition space
|
National Ploughing Association of Ireland
|
€4,953
|
WRC at Taking care of Business exhibition
|
Health & Safety Authority
|
€727
|
WRC Exhibition Stand School Summit
|
Bell Media Ltd
|
€2,706
|
WRC Exhibition Stand at ITBA Expo 18
|
Irish Thoroughbred Breeders Association
|
€1,230
|
WRC Jobs Expo Stand
|
Careers Unlimited
|
€9,840
|
WRC Exhibition Stand at Retail Retreat 2018
|
Retail Excellence Services Ltd
|
€3,075
|
WRC Stand at GradIreland Live
|
GTI Media Ltd
|
€2,429
|
WRC HR Leadership Summit 2018 Sponsorship
|
IBEC-Small Firms Association
|
€6,150
|
WRC Trade Stands advertising and Entrance Tickets
|
Tullamore and County Offaly Agricultural Show
|
€819
|
WRC Conference Stand and Media Advertising
|
Business Studies Teachers Association of Ireland
|
€500
|
WRC Marquee set up National Ploughing Championships
|
All in One Event Hire
|
€4,971
|
WRC Stand at ISME Annual Conference 2018
|
Irish Small and Medium Enterprise Association
|
€2,768
|
WRC Chair and Table Rental for Exhibition
|
Exhibition and Conference Services Ltd
|
€160
|
WRC Chair and Table Rental for Exhibition
|
Total Event Rental
|
€268
|
Design of Digital distribution of DBEI Business Bulletin
|
Acton BV
|
€1,623
|
Print and delivery of 6,000 Brexit Ready leaflets
|
Fine Print Ltd
|
€610
|
Print and delivery of 3,000 Brexit Ready leaflets
|
Impress Printing Works Ltd
|
€330
|
Printing of 6 DBEI and GOI branding pull ups (inc. provision of poles and carry cases)
|
Power Design
|
€1,205
|
Design and print of Brexit leaflets for the National Ploughing Championships
|
Wilson Creative
|
€861
|
Nomadic Stand
|
Wilson Creative
|
€470
|
Nomadic Stand
|
Wilson Creative
|
€1,180
|
Total Expenditure Incurred in 2018
|
|
€134,596
|