Tuesday, 23 July 2019

Ceisteanna (2837)

Shane Cassells


2837. Deputy Shane Cassells asked the Minister for Employment Affairs and Social Protection the expenditure by her Department on social media advertising and promotional material within the past year, in tabular form. [34612/19]

Amharc ar fhreagra

Freagraí scríofa (Ceist ar Employment)

For this response, I interpret “social media advertising and promotional material” as digital advertising, including both social media and online advertising.

My Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them, and online public information campaigns, including via social media and online advertising, are an important part of this work.

Public information campaigns are developed and targeted carefully in to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money. Digital advertising includes programmatic adverts (across a range of media websites/news outlets), Video on Demand (VoD), sponsored digital inserts/pages, as well as Twitter, Facebook and Instagram advertising.

Details of digital advertising costs, which includes social media and online advertising costs, in 2018 and to date in 2019, broken down by campaign, are detailed in the following table:

Campaigns in 2018 which included digital advertising

Digital advertising costs (incl. VAT)

Promotion of Jobs Week 2018


Advertising for the Dundalk Jobs Fair


Advertising for the Blanchardstown Jobs Fair


Awareness-raising of false self-employment & Department's role in determining employment status


Awareness-raising of changes to the National Minimum Wage



Campaigns in 2019 to-date which included digital advertising

Digital advertising costs (incl. VAT)

Promotion of Jobs Week 2019


Launch and promotion of MyWelfare.ie online service


Awareness-raising campaign of changes to employment legislation (Employment Miscellaneous Provisions) Act)


Promotion of Cross Border Job Fair


Promotion of Working Family Payment*


Promotion of JobsIreland.ie*


Promotion of MyWelfare.ie: Back to School Clothing and Footwear Allowance*


Promotion of MyWelfare.ie: Maternity /Paternity Benefits*



* Please note this is budgeted spend. Not all invoices have yet been received for this activity.