Tuesday, 23 July 2019

Ceisteanna (2837)

Shane Cassells

Ceist:

2837. Deputy Shane Cassells asked the Minister for Employment Affairs and Social Protection the expenditure by her Department on social media advertising and promotional material within the past year, in tabular form. [34612/19]

Amharc ar fhreagra

Freagraí scríofa (Ceist ar Employment)

For this response, I interpret “social media advertising and promotional material” as digital advertising, including both social media and online advertising.

My Department administers over 70 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them, and online public information campaigns, including via social media and online advertising, are an important part of this work.

Public information campaigns are developed and targeted carefully in to ensure that the Department’s messages reach members of the public effectively, while ensuring value for money. Digital advertising includes programmatic adverts (across a range of media websites/news outlets), Video on Demand (VoD), sponsored digital inserts/pages, as well as Twitter, Facebook and Instagram advertising.

Details of digital advertising costs, which includes social media and online advertising costs, in 2018 and to date in 2019, broken down by campaign, are detailed in the following table:

Campaigns in 2018 which included digital advertising

Digital advertising costs (incl. VAT)

Promotion of Jobs Week 2018

€2,126

Advertising for the Dundalk Jobs Fair

€984

Advertising for the Blanchardstown Jobs Fair

€369

Awareness-raising of false self-employment & Department's role in determining employment status

€14,896

Awareness-raising of changes to the National Minimum Wage

€7,366

€25,728

Campaigns in 2019 to-date which included digital advertising

Digital advertising costs (incl. VAT)

Promotion of Jobs Week 2019

€3,502

Launch and promotion of MyWelfare.ie online service

€24,600

Awareness-raising campaign of changes to employment legislation (Employment Miscellaneous Provisions) Act)

€4,485

Promotion of Cross Border Job Fair

€1,599

Promotion of Working Family Payment*

€23,493

Promotion of JobsIreland.ie*

€12,291

Promotion of MyWelfare.ie: Back to School Clothing and Footwear Allowance*

€14,521

Promotion of MyWelfare.ie: Maternity /Paternity Benefits*

€30,705

€115,196

* Please note this is budgeted spend. Not all invoices have yet been received for this activity.