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Departmental Advertising Expenditure

Dáil Éireann Debate, Wednesday - 11 December 2019

Wednesday, 11 December 2019

Ceisteanna (256)

Robert Troy

Ceist:

256. Deputy Robert Troy asked the Minister for Agriculture, Food and the Marine the expenses incurred by his Department to date in 2019 for the implementation of ongoing communications strategy initiatives that highlight schemes and programmes operated under the auspices of his Department including advertising and promotion on television, radio, newspapers and online in tabular form; and the level of expenditure for each such initiative. [52110/19]

Amharc ar fhreagra

Freagraí scríofa

My Department provides public information about the Department's wide range of schemes and programmes.

The table below lists my Department's communications initiatives for 2019 which highlighted schemes and programmes of importance to the farming community.  The advertisements were primarily placed in the specialised farming press, provincial and national newspapers and, on occasion, in the form of radio and online advertisements. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience. 

Scheme/Programme 

Costs incurred to date in 2019

Calls for proposal for promotion of Forestry

€2,336.94

BPS Clinics nationwide

€20,077.80

2019 Scheme of Investment Aid for the Development of the Commercial Horticulture Sector

€2,092.14

Call for Research Proposals

€923.64 

Getting Brexit Ready

€9,015.61 

Closing date for ANC scheme

€4,904.64 

Department's online services

€16,605 

UN International Day of Forests

€6,547.23 

Ex-Gratia funding of Animal Welfare Organisations

€2,396.86

Organic Farm Demonstration 

€2,133.39

Celebrate Biodiversity 

€4,305 

A to Z of Climate Action Booklet 

€25,000 

Demo Farm Walks 

€7,500.07 

Farm Handbooks - Afforestation 

€2,091

Wood Improvement Scheme 

€4,944.60 

Afforestation & Woodland Improvement 

€2,072.55 

One Health - Antimicrobial Resistance Awareness   

€15,375 

Forestry Information Farm TV at NPC

€12,287 

Forestry Information Farm TV

€25,830 

In addition to highlighting the schemes and programmes set out above as part of our strategic communications initiatives, my Department publishes statutory notices, public consultation notices and other public notices.  

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