Departmental Advertising

Dáil Éireann Debate, Wednesday - 3 June 2020

Wednesday, 3 June 2020

Ceisteanna (14)

Seán Sherlock

Ceist:

14. Deputy Sean Sherlock asked the Taoiseach and Minister for Defence the amount that has been spent on advertising in 2020 by his Department and its agencies on social media platforms (details supplied) in tabular form; and the name of each campaign advertised. [9835/20]

Freagraí scríofa

Minister of State at the Department of Defence

My Department did not incur any advertising expenditure in 2020 on the social media platforms to which the Deputy referred. However, expenditure was incurred by the Defence Forces. The information requested is not immediately available, but is being compiled by the Defence Forces. It will be sent to the Deputy at the earliest opportunity.

The following deferred reply was received under Standing Order 51

With regard to the above referenced Parliamentary Question, I am now in a position to provide the full information requested. A copy of the Parliamentary Question is enclosed for ease of reference.

The following table outlines each advertising campaign, the platform and the cost involved, and broken down by company as requested. The costs indicated are exclusive of VAT.

Social media advertising details for the Defence Forces (Excluding Vat)

LinkedIn Recruitment Campaign: (General Service Recruitment (GSR) including Cadetship & Naval Service Direct Entry Competitions)
Linkedin GSR Campaign - Advertising	€6,930.00
Facebook Recruitment Campaign: (General Service Recruitment)
Spark Media GSR Campaign - Advertising	€29,491.48
Spotify Recruitment Campaign: (General Service Recruitment)
Spark Media GSR Campaign - Advertising	€714.29
Instagram: (General Service Recruitment)
Spark Media GSR Campaign - Advertising	€14,526.00
Total	€51,661.77