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Departmental Advertising

Dáil Éireann Debate, Thursday - 30 July 2020

Thursday, 30 July 2020

Ceisteanna (983)

Alan Kelly

Ceist:

983. Deputy Alan Kelly asked the Minister for Agriculture, Food and the Marine if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21020/20]

Amharc ar fhreagra

Freagraí scríofa

The vast bulk of my Department's Communications Budget is spent on advertising in respect of press notices in the specialised farming press, provincial and national newspapers. The expenditure set out in the table below includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience.

   2018

 

  Agri-Food and Forest Research

 

  Sheep Clean Livestock Policy

 

  Rural Development Programme

 

  Consultation:

  Proposal for conservation measures for Brown Crab

  Consultation:

  Proposal to Increase the MnCRS for Razor Clam in the North Irish Sea

 

  Consultation:

  Draft Fishery Natura Plan for Irish Sea Mussel Seed Fishery for the years 2018-2023

  BPS Online applications information campaign

 

  Trawling Activity inside the 6 nautical mile zone

 

  Ongoing Promotion of forestry

 

  Woodland Environment Fund

  Forest Fire Awareness

 

  Sector Expert Profile on careersportal.ie

 

  TB Cleansing & Disinfection information video

 

  Miscellaneous Public Notices

 

  Statutory Notices

Total expenditure €288,186

 

2019

 

  Fisheries public information notices

 

  Nitrates deadline

 

  Forestry print and radio advertising

 

  Promotion of EU Agricultural Products-Proposals

 

  Bovine TB Eradication Programme information videos

 

  Notices of appointments

 

  BPS Clinics

 

  Getting Brexit Ready advertising campaign (print and online)

 

  Recruitment advertisements (print and online)

 

  Advertisements regarding DAFM’s online services

 

  A to Z of Climate Action booklet

 

  Public Consultation Draft Climate Change Sectoral Adaptation plan 

 

  Public Consultation Agrifood 2030

 

  Public Consultation on UTP Directive

 

  Public Consultation Sea Mussels

 

  Scheme of Investment in Commercial Horticulture Sector

 

  Ag Climatise

 

  Future Growth Loan Scheme advertisement

 

  Antimicrobial Resistance (AMR) information campaign

 

  African Swine Fever (ASF) awareness campaign creative design

 

  Promotional material for ploughing championships

 

  Filming costs for Woodland Environment Fund promotional video

 

  Irish Vet Journal Articles

 

  Press conference climate adaptation

 

  Press conference Agri-food strategy / steps to success

 

  AgFood promotion

 

  Notices of Ministerial decisions

 

  Miscellaneous Public Notices

 

  Statutory Notices

 

  Total expenditure €387,482.57

 

2020

  African Swine Fever (ASF) awareness campaign

 

  BPS information campaign

 

  Antimicrobial Resistance   (AMR) information campaign

 

  Beef Environmental Efficiency Programme (BEEP)

 

  Consultation:

  Draft climate action roadmap for agriculture

 

  European Maritime & Fisheries Fund Operational Programme 2014-2020 promotional material

 

  Fisheries public information notices

 

  Ministerial Decisions

 

  Brexit supplement

 

  Land Parcel Identification System (LPIS)

 

  Knowledge Transfer

 

  Recruitment campaigns

 

  Promotion of EU Agricultural Products – Calls for Proposals

 

  Public Consultation on EU Regulation 2019/06 on Veterinary Medicinal Products

 

  Horticulture promotions

 

  Ag Climatise

 

  Meat markets

 

  Miscellaneous Public Notices

 

  Statutory Notices

Total expenditure €102,195.07

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