Dáil Éireann Debate, Wednesday - 12 May 2021
42. Deputy Carol Nolan asked the Tánaiste and Minister for Enterprise, Trade and Employment the amount expended by his Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24926/21]
Amharc ar fhreagraDetails of costs incurred by my Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date are set out in detail in the attached table.
Table 1 Expenditure from 1 March 2020 – 11 May 2021
|
Date |
Campaign |
Print/Online/Broadcast Outlet |
Cost € |
|
April 2020 |
Graphic Design of COVID-19 Supports for Businesses Document Template |
738 |
|
|
April 2020 |
PPE Notice to Exporters – Newspaper Advertising |
Irish Independent, Irish Examiner and The Irish Times |
3,798 |
|
Total April 2020 |
4,536 |
||
|
May 2020 |
Graphic design work on Supports for Small Businesses Animation |
1,107 |
|
|
May 2020 |
Translation into Irish of Covid-19 Return to Work Safely Protocol |
800 |
|
|
May 2020 |
PPE Notice to Exporters - Newspaper Advertising |
Irish Independent, Irish Examiner and The Irish Times |
4,580 |
|
Total May 2020 |
6,487 |
||
|
June 2020 |
Translation into Irish of the COVID-19 Supports for Businesses Document Template |
861 |
|
|
Total June 2020 |
861 |
||
|
July 2020 |
Translation into Irish of Data Protection - Work Safely Protocol |
135 |
|
|
July 2020 |
Translation into Irish of the COVID-19 Supports for Businesses Document Template |
18 |
|
|
Total July 2020 |
153 |
||
|
August 2020 |
Graphic design work on the Re-Start Grant Animation |
984 |
|
|
August 2020 |
Translation into Irish of the COVID-19 Supports for Businesses Document Template |
284 |
|
|
Total August 2020 |
1,268 |
||
|
October 2020 |
Translation into Irish of the COVID-19 Supports for Businesses Document Template |
133 |
|
|
Total October 2020 |
133 |
||
|
December 2020 |
Graphic design work on the Shop Safely Animation |
1,494 |
|
|
December 2020 |
Social Media Campaign – Shop Safely |
Twitter and LinkedIn |
1,861 |
|
December 2020 |
Translation of Covid-19 Work Safely Protocol |
913 |
|
|
Total December 2020 |
4,268 |
||
|
January 2021 |
Infographics for Covid-19 Business Supports |
290 |
|
|
Total January 2021 |
290 |
||
|
February 2021 |
Translation into Irish of the COVID-19 Supports for Businesses Document Template |
605 |
|
|
February 2021 |
Infographics for Work Safely Protocol |
310 |
|
|
February 2021 |
Infographics for Work Safely Protocol |
656 |
|
|
Total February 2021 |
1,571 |
||
|
March 2021 |
Vaccines Export Authorisation – Newspaper Advertising |
Irish Independent, Irish Examiner and The Irish Times |
3,647 |
|
March 2021 |
Public health advice on shopping safely – graphic design and storyboard, animation and audio licence |
615 |
|
|
March 2021 |
Infographics for Face Facts Campaign |
1648 |
|
|
March 2021 |
Video for Work Safely Campaign |
1,050 |
|
|
Total March 2021 |
6,960 |
||
|
April 2021 |
Vaccines Export Authorisation – Newspaper Advertising |
Irish Independent, Irish Examiner and The Irish Times |
5,562 |
|
April 2020 |
Design, artwork and infographics for Covid-19 Business Supports |
610 |
|
|
Total April 2021 |
6,172 |
||
|
Overall Total |
32,699 |
