Dáil Éireann Debate, Thursday - 17 June 2021
351. Deputy Alan Kelly asked the Minister for Social Protection the amount her Department has spent on social media content production since the beginning of January 2021 until 12 June 2021; and if she will make a statement on the matter. [32637/21]
Amharc ar fhreagraMy Department administers over 90 separate schemes and services, which affect the lives of almost every person in the State. The Department is committed to ensuring that members of the public are fully aware of the welfare supports and services that are available to them, especially during the ongoing pandemic, and public information campaigns are an important part of this work.
During the period, 01 January to 12 June 2021, the Department of Social Protection delivered 5 public information campaigns across a range of media including national and regional print publications, national and regional radio, and digital and social media advertising. These campaigns were designed to increase public awareness of the available income supports, schemes and services, and to provide opportunities for greater public engagement and input into important public consultations.
The total cost associated with the production of social media content from 01 January 2021 until 12 June 2021 is €4,616* excluding VAT.
*Invoiced to 12 June 2021. This figure excludes spend on social media content production for the Pensions Commission Consultation at a cost of €560 ex VAT, which has been paid for by the Pensions Commission.
